Collaborative leader with over 15+ years of proven results in corporate real portfolio/project management, internal and external communications, business and operations strategy, and entrepreneurial expertise to launch and operate successful businesses and foster lasting partnerships. Hardworking and passionate team player with a drive to problem solve and enhance company objectives and goals.
Hi, I’m
Jordyn R. Matthews
Raleigh,NC
Summary
Overview
22
years of professional experience
Work History
Bald Head Bottle
Operations Strategy, Real Estate Project Manager & Partner
01.2023 - Current
Job overview
- Oversee each phase of projects' real estate transactions, construction timelines and lease negotiations, as well as maintain partnerships related to growth and expansions resulting in 60K of revenue
- Directed initiatives to improve work environment, company culture or overall business strategy.
- Influenced and gained support of the Village of Bald Head to allow for more commercial development
- Manage 50+ vendor relationships, as well as supply chain logistics
- Research inventory to promote island commerce to drive additional sales; Sommelier
- Develop customer support trainings and HR program with a focus on hospitality and seasonal components
Cushman & Wakefield
Senior Corporate Transaction Manager
05.2021 - 12.2022
Job overview
- Managed each phase of real estate transactions for companies with 300+ locations in their portfolios, from application to closing, estimated at $10 million annually in lease agreements and sales transactions
- Helped clients navigate transactions, complete paperwork and finalize sales or purchases.
- Exhibited strong organizational and leadership skills with client support and management
- Led on all account legal and financial matters, monitored liabilities, mitigated risks, coordinated lease buy-outs, subleases, and buyouts
- Developed strategies to optimize real estate opportunities that align with company goals, and utilized internal and external resources to negotiate to achieve each company's growth or real estate goals
- Helped clients navigate transactions, complete paperwork and finalize sales or purchases
Tread Happy
Franchise Real Estate and Communications Consulting Director
02.2019 - 11.2021
Job overview
- Managed all business accounts, customer relations, and corporate vendor relationships to realize profits in the first month of operations and executed market reports and operational and financial logistics for a business plan submitted to provide for franchise growth approval and lending
- Grew sales by 20 percent monthly until a government ordered mandate was issued to close operations due to global pandemic
- Transitioned membership base from in-class operation to online virtual experience to pivot business plan market needs due to pandemic
- Worked closely with all building owners and landlords to negotiate the best terms for opening and expanding operations
- Recruited and supervised over 25 employees and coaches, and created professional development policies, procedures, and improvement plans for all staff
- Augmented growth in corporate revenue by advancing direct communication and marketing campaigns through social media and special events
- Cultivated new business opportunities and relationships with local and national corporations and institutions such as North Carolina State University, and major running shoe manufacturers like On Running and Fleet Feet
- Secured press in several local publications, such as Midtown Magazine to highlight company's pivot to virtual training.
Vestian Workplace Solutions
Transaction and Communications Associate
01.2021 - 05.2021
Job overview
- Contributed to overall success of delivering commercial real estate services, such as lease administration and market analysis to clients with extensive portfolios (50K+ square feet) in an effort to save companies millions in real estate investments and acquisitions
- Collaborated with marketing and operations teams to generate leads and requests for proposals, winning a proposal in month one of employment
- Optimized brand recognition for commercial real estate services by cultivating and nurturing corporate relationships and partnerships
- Developed and implement plans for client engagement and collaborate with the business development team to uncover insights and strategies to grow client base, secure new business and grow revenue
- Established market communication and public relations strategies to promote brand recognition, drive business development and increase client satisfaction
Steele Commercial
Communications and Marketing Director/Commercial Real Estate Broker
05.2018 - 01.2021
Job overview
- Spearheaded three new property deals and secured lucrative client accounts in first month with Steele Commercial generating over 1 million in revenue
- Built and maintained detailed documentation of lead lists and client correspondence with customer relationship management (CRM) platforms like Levitate to enhance more personal experiences
- Managed all corporate philanthropic outreach for national and community marketing campaigns with strong cultural messaging to optimize corporate mission and brand value
- Directed internal and external communications projects focused on lead generation using analysis reports on local market trends, broker opinions of value (BOV), and current market comparable properties, and evaluated data for inclusion in comprehensive real estate reports
- Successfully negotiated critical terms with fellow brokers to provide the best value and cost proposition for the clients
- Designed strategies for email campaigns, social media, print and video media, digital presence, and paid advertising to enhance brand recognition for organization as a leader in the real estate and property management marketplace
- Rewrote all website copy to provide a more robust SEO and keyword strategy.
The Goodway Group
Regional Account Director
05.2012 - 11.2018
Job overview
- Landed a new business contract worth $1.5M in revenue for the Goodway Group
- Directed all marketing and public relations activities for the company's largest corporate marketing account, Chevrolet, with sound digital and conventional marketing techniques
- Strengthened market penetration and position by developing and implementing creative promotional strategies.
- Interfaced with the Direct Sales team to develop marketing campaigns for major corporations
- Motivated team of account executives to achieve and surpass competitive sales targets.
- Serviced book of 30+ customers to maximize revenue.
- Executed Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns using tools such as DART, Tableau, Quickbase, Google Analytics, Yahoo, and Bing to track website activity and optimize Return on Investment (ROI)
- Oversaw the Advertising Opera
- Conducted regular meetings, facilitated executive presentations, and compiled monthly activity reports to inform clients throughout the lifecycle of the campaign
- Partnered with co-founder to launch a health and wellness initiative, Goodway Moves, for companywide roll-out
- Facilitated strategy-focused business solutions using Key Performance Indicators (KPIs) to enhance client environment, corporate vision, and challenges, and disseminated status reports to internal and external partners
- Collaborated with engineering, creative teams, and production assets to successfully launch communications materials such as mobile and display advertising, jpeg digital imaging, HTML5 mark-up language, and Dynamic Solutions software for effective web advertising
- Managed all new companywide communications projects and oversaw workflow and customer relations for rollouts and training while trouble shooting and mitigating risks.
Siddall, Inc
Account Executive/Digital and Social Media Communications
01.2010 - 01.2012
Job overview
- Redesigned the Virginia Department of Transportation communications program
- Provided creative and innovative solutions utilizing industry trends, selling techniques and digital products.
- Identified and understood clients' advertising needs and developed ideal marketing solutions.
- Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
Education
University of North Carolina At WilmingtonWilmington, NC
MBA from Entrepreneurial Studies
2022
University Overview
Project Management Institute
Project Management Professional (PMP)
2022
University Overview
North Carolina Real Estate CommissionNorth Carolina
License #324442
2019
University Overview
University of GeorgiaAthens
Bachelor of Science from Journalism & Consumer Marketing
2005
University Overview
Skills
- Leadership, Project Management & Consulting
- Corporate Real Estate Contracts, Lease Administration & Negotiation
- Media, Content Development & Public Relations
- Account Management (Advertising & Commercial Real Estate)
- Business Development & Strategy
- Additional Project Management (Construction & Commercial Real Estate)
- Small Business Ownership & Management
- Wine, Beverage & Hospitality (Sommelier)
Affiliations
Affiliations
Level 1 Sommelier, Master Court of Sommeliers; E- RYT500, PRYT, Yoga Alliance; NCPT, Pilates Method Alliance; Our Lady of Lourdes School HASA Board Treasurer; Triangle CREW (Commercial Real Estate Women); Public Relations Society of America Member, Eastern North Carolina Food Bank Staff Yoga Teacher & Meals on Wheels Volunteer; League of National Scholars, UNCW, Masters in Business Administration Honors Program
Timeline
Operations Strategy, Real Estate Project Manager & Partner
Bald Head Bottle
01.2023 - Current
Senior Corporate Transaction Manager
Cushman & Wakefield
05.2021 - 12.2022
Transaction and Communications Associate
Vestian Workplace Solutions
01.2021 - 05.2021
Franchise Real Estate and Communications Consulting Director
Tread Happy
02.2019 - 11.2021
Communications and Marketing Director/Commercial Real Estate Broker
Steele Commercial
05.2018 - 01.2021
Regional Account Director
The Goodway Group
05.2012 - 11.2018
Account Executive/Digital and Social Media Communications
Siddall, Inc
01.2010 - 01.2012
University of North Carolina At Wilmington
MBA from Entrepreneurial Studies
Project Management Institute
Project Management Professional (PMP)
North Carolina Real Estate Commission
License #324442
University of Georgia
Bachelor of Science from Journalism & Consumer Marketing
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