Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Jorge Cordoba

Chicago,IL

Summary

Motivated Sales Manager with 12+ years in the Beer and Cannabis Business's and dedication to mentorship. My aim is to continue to learn from my superiors in attempts to develop my skills, and pass on all knowledge to better impact the growth of my sales team. My objective is to foster relationships to leverage brands at all levels, both internal and external.

Overview

13
13
years of professional experience

Work History

Associate Executive

Curaleaf
Chicago, Illinois
07.2023 - Current
  • Manage the account base of 60 dispensary doors.
  • Grow territory through in-store sales initiatives, promotions, and by impacting store teams through sales training and relationship development.
  • Maintain a 50% plus margin rate for my customers.
  • Manage and work with my AAE's to prioritize pop-up support and in-store love drops by way of volume and opportunity accounts.
  • Keep tabs on delinquent dispensaries, and facilitate payments to our internal AR teams.
  • Facilitate reciprocity conversations with MSO and vertical product accounts to ensure that monthly purchases are made.
  • Update and maintain visual displays in 'A' level spots in the store.
  • Organized and facilitated regular meetings with senior management teams.
  • Coordinated cross-functional teams to deliver high quality results within tight timelines.
  • Conducted market research and analysis to identify potential business opportunities.
  • Forecasted customer demand to set prices or credit terms for goods or services.

Market Manager

3 Floyds Brewing
Chicago, Illinois
01.2022 - 07.2023
  • Develop sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
  • Track monthly sales to generate reports for business development planning.
  • Develop and implemented new sales strategies to update product lines.
  • Deliver sales presentations focused on offerings and unique advantages over competitors.
  • Reduce process gaps by hiring, supervising and coaching employees on sales strategies and protocols, optimizing performance, growth and profitability for four employees that report to me
  • Research and capitalized on emerging opportunities to build business and expand customer base.
  • Analyze competitors' successes and failures, evaluating impact on market.
  • 2019 grew my footprint 1.1% YoY after starting in May 2019. +2,078 CE's.
  • 2020 Pandemic, I opened the off premise chain channel to assist in keeping our business alive.
  • 2021 grew my footprint 23.9%. +38,028 CE's.
  • 2022 got a promotion to manage four reps for the entire CBS territory. Grew the wholesaler 1.5%. +5,758 CE's.
  • 2023 currently +3.1% total business leading into peak selling season.

Senior Sales Representative

Three Floyds Brewing
Chicago, IL
04.2019 - 01.2022

  • Manage growing account base that consists of Downtown Chicago, South Chicago, South Suburbs, and West Suburbs.
  • Execute tasks when Jim Striblen and Greg Pazour request and assign.
  • Send out distributor communication on new brand releases for both WCD Management, District Managers, Chain Leadership, and all reps.
  • Send out allocation responsibilities for all LTO’s and Seasonals to wholesaler
  • Send New Item Info/Newsletter that goes out to all retailers and WCD Reps
  • Continue to train and foster Amanda Noa in the field to develop best practices
  • Use ride-alongs, VIP training, and constant communication to help Amanda develop her skillset
  • Use VIP iDig to utilize my time in market appropriately
  • Help new reps both with FFF and Reyes to best position themselves to sell FFF beer effectively
  • Leverage expenses/resources appropriately to sell FFF beer

On Premise Activation Specialist

Constellation Brands
09.2018 - 05.2019
  • Manage On Premise Business for Elgin Beverage, Joseph Mullarkey Distributors, Kloss Distributing, and Chas Herdrich and Sons Distributors.
  • Manage $75,000 budget across all wholesalers.
  • Make daily account calls and send thorough recaps to distributors.
  • Work with wholesalers extensively to achieve ABP Goals by quarter.

Sales Rep

Ballast Point Brewing Company
05.2015 - 12.2018
  • Sold in all Channels.
  • First IL Rep hired for Ballast Point.
  • Service accounts in every channel.
  • Execute chain programming when handed down.
  • Maintain distributor Brand Manager/Rep relationships at Wirtz Beverage.

Market Manager

Ballast Point
01.2015 - 09.2018
  • Manage Chicago Beverage Systems, Burke Beverage, and Mullarkey Distributors.
  • Manage inventory and quantities for all brands.
  • Created, and tracked incentives for all three distributors.
  • Lead high level presentations, as well as GSM’s.
  • Manage overall distributor budget spends for all channels.
  • Work with Constellation Marketing Team to initiate optimal marketing campaigns.
  • Work with VIP iDig to target channel selling and influence distributors.
  • Call on 50 high volume, and influential accounts throughout all three distributors.

Sales Supervisor

Hayes Beer Distributing
10.2013 - 05.2015
  • On Premise channel sales.
  • Visit accounts according to call frequency at a timely manner.
  • Provide exceptional customer service to all accounts.
  • Sell in our wide array of sku’s to insure both account’s and company’s benefit.
  • Maintain an exceptional rapport with both suppliers and accounts.
  • Meet monthly targeted goals for certain brands as presented.
  • Target competition using brands and features to gain market share.
  • Rotate all expired product as needed in all accounts.
  • Merchandise all accounts to make sure POS is seasonally appropriate.
  • Respond to draft calls as they arise at a timely fashion.
  • Forecast and transition seasonal tap handles accordingly.

Inside Sales Representative

Reyes Holdings, Reyes Beverage Group
Rosemont, IL
06.2012 - 09.2013
  • Took inbound phone calls as they came into the call queue accordingly.
  • Familiarized myself with the business practices of 9 different Beer distributors as the inbound calls were coming from the 9 provided business units (BU).
  • Managed provided daily call list consisting of various retailers with the intent of selling beer.
  • Made sure to up-sell/cross-sell our wide array of products (SKU’s) accordingly dependent on the retailer and business unit (BU).
  • Was the assigned primary inside representative for Gate City Beverage (San Bernardino CA) and was responsible for the needs, sales goals, and maintenance of all inside sales customers pertaining to Gate City Beverage.
  • Remained cognizant of key performance indicators (KPI’s) in order to remain sound operationally.
  • Established relationships with wholesalers/suppliers in order to effectively sell in new brands and increase new placements.
  • Trained new employees accordingly.

Education

College of Dupage
01.2007

Columbia College
01.2009

Skills

  • Certified Cicerone Beer Server
  • Proficient in VIP iDig
  • Proficient in Leaftrade and Hoodie Reporting Systems
  • Fluent Spanish and English
  • Proficient in Microsoft Office Suite
  • Phone Pro Certified
  • Steady experience with 6 Sigma and Lean Principles
  • Three total Sales Trainings with Tom Fox

Languages

Fluent Spanish and English

Timeline

Associate Executive

Curaleaf
07.2023 - Current

Market Manager

3 Floyds Brewing
01.2022 - 07.2023

Senior Sales Representative

Three Floyds Brewing
04.2019 - 01.2022

On Premise Activation Specialist

Constellation Brands
09.2018 - 05.2019

Sales Rep

Ballast Point Brewing Company
05.2015 - 12.2018

Market Manager

Ballast Point
01.2015 - 09.2018

Sales Supervisor

Hayes Beer Distributing
10.2013 - 05.2015

Inside Sales Representative

Reyes Holdings, Reyes Beverage Group
06.2012 - 09.2013

College of Dupage

Columbia College

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