Jorge Hernandez

Experienced professional retail operations district manager with a proven track record of over 20 years in customer service management for major retail brands. Consistently achieving objectives that drive revenue growth, cost control, and margin improvement in multi-unit environments. Demonstrating extensive expertise in managing recruitment, training, and development of retail assistant management and associates. Possessing specialized knowledge in both start-up and closure of retail operations.

• 09/2014, present, Urban Loft, Miami, FL, Home Boutique Assistant, Responsible for revenue performance of a home furnishing boutique brand., Oversight and liaison with key vendors and suppliers in-store and online, Responsible for customer service management of key designer/decor clients, Collaborated with key clients on design and selection of custom home décor products., Responsible for in-store product placement and design.
• 06/2011, 03/2014, Pier 1 Imports, Miami, FL, Retail Store Manager, Responsible for retail operations driving performance in sales, cost management, inventory, and vendor relations, resulting in successful P&L performance., Direct oversight of retail recruitment, staffing, training and development of viable succession planning for retail environment., Developed key programs to improve shrinkage prevention with supporting execution tactics that included strong associate engagement and corporate compliance for loss prevention standards., Directed operational execution of retail strategy and brand appropriate marketing initiatives to improve product presentation, while optimizing volume performance and improving the customer experience., Built strong customer loyalty via the private label credit card initiative with record enrollments in the program
• 09/2009, 06/2011, Goodwill, Inc, Miami, FL, Retail Boutique Manager, Supported project management requirements for revitalization of the retail customer experience., Oversight of improvements in retail performance, product placement, customer service and in-store branding., Provided productivity and efficiency solutions for improvements labor management and merchandise shrink strategies, Supported and enacted retail associate training programs.
• 06/2007, 09/2009, BCBG MaxAzria Group – MaxRave Division, Southeast, USA, District Sales Manager, Recruited and trained highly qualified managers for 13 stores and developed succession plans to ensure internal bench strength., Reduced district shrink threshold from 9.0% to 3.23%, below corporate goal of 4.0% by enhancing vital operational controls and improving associate engagement., Continuously lead and monitored high standards of sales generation by executing the MAXIT sales program, exceeding goals for during all measurement periods.
• 12/2006, 06/2007, Marianne (Urban Brands), Southeast, USA, Regional Sales Manager, Increased overall district sales results from -3.4% to +8.9 annually., Responsible for recruitment, training, and staff development of store management for 12 retail stores., Increased bottom line profits during 2007 through aggressive expense controls, and sales growth resulting in improved profit margins., Oversaw Business Closure Program when company closed the Marianne Retail Division with significant coordination between suppliers, employees, and landlords of retail locations.
• 1/2005, 12/2006, Torrid, Southeast, USA, District Sales Manager, Responsible for recruitment, staff development and management of 9 retail stores in the Southeast Region with over 200 employees., Successfully opened 6 new store locations., Increased Comp sales by 11% and Business Plan sales by 9% for 2005 vs. 2004 results., Positively impacted shrink results from 3.4% to 1.2% in 2005., Coached store management teams to deliver performance with an award-winning customer service culture for the Southeast District., Trained and developed store management teams to utilize merchandising strategies to impact overall business results in each Market location.
• 06/2001, 01/2005, Casual Corner / Adrienne Vittadini, Miami / Puerto Rico, FL / Puerto Rico, District Sales Manager, Managed the Miami and Puerto Rico District for Casual Corner and Petite Sophisticate retail locations, including overseeing a staff of 8 retail managers and over 100 sales associates in seven locations., Finished in top 10% of the company in 2004 with sales increases of over 20%., Produced the region’s #1 highest volume day for the annual “one day sale” for two years in a row., Through training, coaching and the development of store teams, increased customer conversion from 12.4% to 31% for multi brand stores, and drove sales to increase profits for 2001, 2002, and 2003., Developed and trained store management teams on visual guidelines and merchandising strategies., Received Loss prevention district award for overall shrink results #1 District in the region out of 11 Districts for 2004.
• 2000, 2001, jCrew, Store Manager
• 1998, 2000, Restoration Hardware, Store Manager
• 1993, 1998, Bombay Company, Store Manager
• 1987, 1993, Saks Fifth Avenue, Assisstant Visual Merchandising Mgr