JORGE I. ROMERO
Doral,USA
Summary
Strategic Business Leader with 25+ years of proven success driving revenue growth, market expansion, and organizational transformation across U.S. and Latin American markets. Built and scaled BAC Assist from startup to 2,700+ sales agents across 42 countries, generating multi-million dollar revenue streams. Expert in developing high-performing teams, executing go-to-market strategies, and establishing strategic partnerships that deliver sustainable competitive advantages.
Overview
31
31
years of professional experience
1
1
Certification
Work History
CEO & General Manager
BAC Assist (Best Assurance Company, LLC)
04.2012 - Current
- Leading comprehensive business transformation of travel insurance platform, driving expansion across Latin America and establishing market leadership position.
- Strategic Leadership & Growth:
- Architected and executed international expansion strategy, establishing operations in 42 countries
- Built and managed distributed sales network of 2,700+ independent agents
- Developed innovative insurance products tailored to Latin American market needs
- Implemented digital transformation initiatives, modernizing operational platforms
- Operational Excellence:
- Established regulatory compliance frameworks across multiple jurisdictions
- Designed and implemented scalable business processes supporting rapid growth
- Led crisis management initiatives, maintaining business continuity during market disruptions
- Developed comprehensive risk assessment and underwriting protocols
- Team Leadership & Development:
- Built and mentored high-performing leadership team across international markets
- Implemented performance management systems improving agent productivity by 40%
- Established training and certification programs for sales agents and partners
Sales Director, Business Development
BEST GLOBAL PARTNERS
03.2019 - 07.2022
- Collaborated with cross-functional teams to ensure successful product launches and seamless market integration.
- Negotiated contracts with key clients, securing long-term partnerships and driving consistent revenue growth.
- Elevated brand awareness through the creation of effective marketing campaigns showcasing product offerings and benefits.
- Optimized pricing strategies through competitive analysis, resulting in increased profitability without sacrificing market share.
Business Development Manager
Corpos Overseas Inc.
03.2011 - 03.2012
- Spearheaded market expansion initiatives across Latin America, establishing new distribution channels and strategic partnerships.
- Conducted comprehensive market analysis identifying $2M+ revenue opportunities
- Negotiated strategic partnerships with manufacturing partners, expanding product portfolio by 35%
- Implemented inventory optimization strategies reducing carrying costs by 20%
- Developed targeted marketing campaigns increasing brand awareness in key markets
Business Development Manager
Sumicell USA Corp.
04.2008 - 02.2011
- Transformed retail operations through strategic relationship building and operational optimization.
- Developed comprehensive retail partner strategy, improving store performance metrics
- Implemented training programs for retail partners, increasing sales conversion rates
- Established inventory management systems reducing stockouts by 30%
- Created customer-centric marketing strategies driving foot traffic and sales
Account Manager
Movida Communications Inc.
06.2006 - 04.2008
- Delivered exceptional revenue growth through strategic account management and market development.
- Achieved 1,500% sales increase through targeted market penetration strategies
- Managed key accounts including Walmart and Kmart, strengthening strategic relationships
- Developed and executed comprehensive training programs for retail sales associates
- Coordinated promotional events across 50+ retail locations in Florida
Commercial Manager
Bellsouth International (Telcel Bellsouth)
01.2000 - 01.2004
- Led commercial operations for telecommunications vertical markets, driving growth in trade and construction sectors.
- Managed P&L responsibility for $10M+ revenue vertical market segment
- Developed specialized solutions for construction and trade industries
- Established strategic partnerships with major commercial clients
- Implemented customer relationship management systems improving retention rates
Indirect Sales Supervisor
Telcel C.A.
01.1995 - 01.2000
- Built foundation of sales leadership expertise managing indirect sales channels and distributor networks.
- Supervised network of 100+ indirect sales representatives
- Developed comprehensive sales training and certification programs
- Implemented performance tracking systems improving sales productivity
- Established quality assurance processes for customer service delivery
Education
Small Business Executive Program -
Florida State University, College of Business
01.2022
Master of Finance and Digital Banking - undefined
IEBS (Innovation & Entrepreneurship Business School)
01.2021
Bachelor of Science - Business Administration
Universidad Bicentenaria de Aragua
01.2003
Skills
- Strategic Leadership
- Executive Decision-Making
- Strategic Planning & Execution
- Crisis Management
- Change Management
- International Business Development
- Sales & Marketing
- Revenue Growth Strategies
- Market Expansion
- Digital Marketing
- Brand Positioning
- Customer Relationship Management
- Partnership Development
- Operations & Finance
- P&L Management
- Budget Planning & Control
- Process Optimization
- Risk Management
- Performance Analytics
- Regulatory Compliance
- Team Leadership
- Talent Development
- Performance Management
- Cross-Cultural Team Building
- Training & Development
- Succession Planning
Accomplishments
- Scaled BAC Assist from 0 to 2,700+ sales agents across 42 countries (2012-Present).
- Achieved 1,500% sales increase in Florida market within 18 months at Movida Communications.
- Developed 19 new sales channels in 7 days while expanding market reach.
- Led cross-functional teams of 50+ professionals across multiple international markets.
- Established strategic partnerships with major retailers including Walmart and Kmart.
Certification
Neurocoach Practitioner Certification | UNAD Florida | 2023
LANGUAGES & ADDITIONAL SKILLS
Languages: Native Spanish, Fluent English
Timeline
Sales Director, Business Development
BEST GLOBAL PARTNERS
03.2019 - 07.2022
CEO & General Manager
BAC Assist (Best Assurance Company, LLC)
04.2012 - Current
Business Development Manager
Corpos Overseas Inc.
03.2011 - 03.2012
Business Development Manager
Sumicell USA Corp.
04.2008 - 02.2011
Account Manager
Movida Communications Inc.
06.2006 - 04.2008
Commercial Manager
Bellsouth International (Telcel Bellsouth)
01.2000 - 01.2004
Indirect Sales Supervisor
Telcel C.A.
01.1995 - 01.2000
Master of Finance and Digital Banking - undefined
IEBS (Innovation & Entrepreneurship Business School)
Bachelor of Science - Business Administration
Universidad Bicentenaria de Aragua
Small Business Executive Program -
Florida State University, College of Business
LANGUAGES & ADDITIONAL SKILLS
- Technical Skills: CRM Systems, Data Analytics, Digital Marketing Platforms, Financial Modeling
- Industry Expertise: Insurance, Telecommunications, Retail, International Trade
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