Jorge Jimenez
Austin,TX
Summary
Dynamic and energetic PPC professional with experience in brand expansion through different search engines and platforms. Created high-impact strategies and analysis in tight schedules. Exudes a passion for developing and executing cutting-edge campaigns for different products and services. Fluent in both English and Spanish.
Overview
5
5
years of professional experience
Work History
Paid Search Strategist
QRY
07.2022 - Current
- Successfully manages a portfolio of five accounts, overseeing budgets totaling approximately $500K, ensuring meticulous budget allocation, strategic campaign management, and efficient resource utilization to meet client objectives.
- Maintains proactive and transparent communication with clients, providing regular updates on campaign performance metrics, addressing concerns promptly, and recommending actionable solutions to enhance results and meet objectives.
- Fosters strong client relationships and delivers exceptional results, leading to increased trust and satisfaction, evident in clients' expansion of territories and budgets, thereby broadening account scope and revenue potential.
- Develops and implements customized scripts to efficiently manage account activities, streamlining processes and enhancing performance metrics.
Paid Search Strategist
Brainlabs Digital
04.2021 - 07.2022
- Managed performance and strategy for a large ecommerce account of around three million spend per month.
- Performed account analysis and implementation of different optimizations.
- Led ad copy management and promotion processes, while spearheading the integration of customizers for streamlined ad copy management
- Participated in weekly client performance calls in order to discuss performance and solutions to client requests.
- Led all App paid search efforts from Apple Search Ads to Google App campaigns.
- Managed and up skilled Paid Search Specialists to strengthen the team and improve completion of tasks.
Paid Search Specialist
Brainlabs Digital
02.2020 - 04.2021
- Performed accounts' Google Ads optimizations, tests and analysis using best practices.
- Created ad copy and promotions as well as A/B tests for optimal product messaging.
- Sent weekly and daily reports to the client with insights on performance as well as competitor activity.
PPC Advertising Intern
Directive Consulting
05.2019 - 09.2019
- Analyzed three $10K spend per month Google Ads accounts and completed account optimization projects under supervision of the PPC Director.
- Performed accounts' Google Ads optimizations, landing page CROs, and Google Analytics analysis, using best practices.
- Joined PPC department meetings to stay current on latest trends, and brainstorm on different ways to improve and optimize accounts.
Education
Bachelor of Arts - Communication
St Edwards University
Austin, TX2005
Skills
- Google Ads Certification
- Google Shopping Certification
- Apple Search Ads Certification
- Bing Certification
- High Level of Proficiency with Excel
- Search Ads 360 Certification
- Ecommerce
- Data Analysis
- Google Ads Editor
- YouTube Certification
Timeline
Paid Search Strategist
QRY
07.2022 - Current
Paid Search Strategist
Brainlabs Digital
04.2021 - 07.2022
Paid Search Specialist
Brainlabs Digital
02.2020 - 04.2021
PPC Advertising Intern
Directive Consulting
05.2019 - 09.2019
Bachelor of Arts - Communication
St Edwards University