Jorge Morell
Oxnard,CA
Summary
Results-oriented Marketing Automation Admin skilled in developing marketing campaigns and digital strategies for diverse projects across the organization. Prepared to leverage extensive experience and knowledge within Marketing Automation.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Automation Administrator
Ventura County Credit Union
01.2023 - Current
- Lead role in the development, implementation, coordination, tracking, and analysis of internal and external marketing campaigns
- Responsible for providing support for the information and analytical needs of Marketing through profiling, targeting/segmentation, statistical measurements, list generation, report generation, and response tracking
- Created complex onboarding and cross-sell automation campaigns
- Split tested campaign variables to enhance performance
- Lead search engine marketing strategy and implementation
Marketing Specialist
Ventura County Credit Union
10.2021 - 01.2023
- Established marketing automation funnels and cross-selling campaigns, through omnichannel automation software
- Led paid advertising strategy through Google search, display, Meta, and CTV
- Generated custom reports to provide insights into campaign performance and clear understanding of ROI
- Built and managed remarketing campaigns through various channels, including Google Paid Search, Facebook, CTV, Nextdoor, and many others
- Established and managed all Google Analytics properties, events, and conversion goals
- Managed KPI analysis and performance evaluation using Google Analytics and reported through a custom-built Google Data Studio Dashboard
- Established customer segmentations and audience-targeting strategies
Relationship Banker
Bank Of America
04.2021 - 10.2021
- Worked with clients to address and respond to client and partnership management issues.
- Continually boosted branch production and revenue by consistently meeting all monthly and quarterly sales goals.
- Analyzed customers' financial information to deliver personalized account guidance.
- Maintained in-depth product and service knowledge for well-informed customer advice.
Customer Service Representative
Bank Of America
01.2020 - 04.2021
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Developed customer service policies and procedures to meet and exceed industry service standards.
- Participated in team meetings and training sessions to stay informed about product updates and changes.
- Promoted superior experience by addressing customer concerns, demonstrating empathy, and resolving problems swiftly.
Digital Marketing Associate
Tastes And Tales Hospitality Group
11.2018 - 02.2020
- Optimized company website to improve user experiences and conversion rates.
- Generated reports to monitor and analyze website and paid advertising performance.
- Led all Paid Social campaigns with specific audience targeting.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Increased customer engagement through social media.
Founder
FMM Social Media Marketing Agency
03.2018 - 02.2019
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Monitored and optimized advertising campaigns using Facebook, Instagram, and other platforms.
- Provided digital marketing solutions to local businesses.
- Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
Education
Master of Business Administration (MBA)
Western Governors University
Salt Lake City, UTBachelor of Science: Business
California State University - Channel Islands
Camarillo, CABusiness Analytics
Harvard Business School Online
Skills
- Marketing Automation
- Paid Search and CPC Campaign Management
- Marketing Analytics
- Project Management
- SEM Strategy Development
- Proficient MS Office Suite
- Proficient in Adobe Suite
- Digital Marketing
Certification
- Brevo - Marketing Automation Expert
- Certified Google Ads Manager
- Certified Google Analytics Manager
- Hubspot Inbound Marketing Certification
- Finra Securities Industry Essentials (SIE)
Timeline
Marketing Automation Administrator
Ventura County Credit Union
01.2023 - Current
Marketing Specialist
Ventura County Credit Union
10.2021 - 01.2023
Relationship Banker
Bank Of America
04.2021 - 10.2021
Customer Service Representative
Bank Of America
01.2020 - 04.2021
Digital Marketing Associate
Tastes And Tales Hospitality Group
11.2018 - 02.2020
Founder
FMM Social Media Marketing Agency
03.2018 - 02.2019
Master of Business Administration (MBA)
Western Governors University
Bachelor of Science: Business
California State University - Channel Islands
Business Analytics
Harvard Business School Online
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