Jorge Serrano
New York,NY
Summary
Business development and sales leader with experience across technology, real estate, and collections. I focus on understanding what motivates people, what they are trying to solve, and how to help them reach their goals. Experienced in outbound strategy and discovery-led selling within fast-paced, growth-oriented environments. Known for leading by example, building trust through emotional intelligence, and helping teams improve by meeting individuals where they are. Driven by discipline, adaptability, and relentlessness.
Overview
15
15
years of professional experience
Work History
Business Development Team Lead
BiltOn
08.2024 - Current
- Lead and mentor a team of Business Development Representatives focused on pipeline creation across enterprise construction and development accounts.
- Oversee outbound strategy targeting general contractors, developers, and owner-builders managing large active project portfolios.
- Drive team performance through structured call coaching, messaging refinement, and KPI tracking.
- Consistently hit daily targeted call counts (50+) and quarterly qualified meetings booked (40-45)
- Support go-to-market initiatives including persona-based outreach, event follow-ups, and account mapping.
- Represent BiltOn at national construction conferences and safety events to strengthen brand presence and generate new opportunities.
Business Development Executive
BiltOn
02.2024 - 08.2024
- Generated qualified opportunities through outbound prospecting and inbound lead follow-up.
- Engaged senior stakeholders including executives, operations leaders, and department heads.
- Conducted discovery calls to understand business challenges, workflows, and decision criteria.
- Built targeted outreach campaigns aligned to account size, industry, and use case.
- Consistently met activity targets and supported overall pipeline growth.
Foreign Investor Agent
HomeRich Realty
08.2021 - 02.2024
- Advised international investors on U.S. residential and commercial real estate acquisitions.
- Managed the full sales cycle including sourcing opportunities, financial analysis, negotiations, and closings.
- Specialized in assisting foreign nationals navigating U.S. ownership structures, financing options, and tax considerations.
- Built long-term investor relationships across Latin America and Europe.
- Coordinated closely with lenders, attorneys, and developers to execute cross-border transactions.
- Closed over $2M in pre-construction property values over my time at Homerich.
Collections Specialist
American Express
05.2020 - 05.2021
- Managed high-volume customer portfolios while negotiating payment solutions and resolving delinquent accounts.
- Applied consultative communication techniques to de-escalate issues and retain customer relationships.
- Maintained strict compliance with internal policies and federal regulations.
- Consistently met performance benchmarks related to recovery rates and customer satisfaction.
Professional Baseball Player
Philadelphia Phillies Organization
05.2011 - 08.2015
- Competed professionally within the Philadelphia Phillies minor league system.
- Performed under high-pressure, results-driven environments with daily performance metrics.
- Developed discipline, resilience, teamwork, and accountability transferable to business leadership.
Education
Associate of Arts -
Tallahassee Community College
Tallahassee, FLInternational Affairs
Florida State University
Tallahassee, FLPolitical Science
Arizona State University
Tempe, AZ07-2026
Skills
- Business Development and Sales Strategy
- Pipeline Generation
- Outbound Prospecting and Lead Qualification
- Discovery and Consultative Selling
- Team Leadership and Coaching
- CRM and Sales Tools (Salesforce, Salesloft, Nooks, Gong, Zoominfo, LinkedIn Sales Nav)
- Stakeholder Management
- Cold calling
Languages
Spanish
Native or Bilingual
Timeline
Business Development Team Lead
BiltOn
08.2024 - Current
Business Development Executive
BiltOn
02.2024 - 08.2024
Foreign Investor Agent
HomeRich Realty
08.2021 - 02.2024
Collections Specialist
American Express
05.2020 - 05.2021
Professional Baseball Player
Philadelphia Phillies Organization
05.2011 - 08.2015
Associate of Arts -
Tallahassee Community College
International Affairs
Florida State University
Political Science
Arizona State University
INDUSTRY EXPERIENCE
- Technology and SaaS
- Real Estate and Investment Services
- Financial Services
- B2B Sales and Professional Services