Figma
JORGE ENRIQUEZ
Innovative Leader In Product Strategy, UX Design, And Global Account Management.
Summary
I love making great ideas work. I can help you create amazing products and cultivate relationships with large, global clients. I excel at bridging the gap between ideas and real-world impact. I can help you transform complex ideas into clear, actionable plans, improve your storytelling, and navigate cultural nuances. I help drive success in dynamic, global markets. My approach is simple: use data to understand people's needs, find smart solutions, and bring everyone together to make it happen.
Overview
16
16
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Content/UX Designer
Carrot Fertility
03.2023 - 01.2024
- Led UX/content design for Carrot's global product localization, making the app available in 9 languages
- Achieved an 80% reduction in client configuration errors by redesigning the internal configuration tool
- Reduced support-related user drop-off by 90% by overhauling our contact feature, “Talk to Carrot”
- Conducted user research on our provider finder, leading to a new "direct search" function, enabling faster reimbursements
- Supported 20+ sales calls with global clients (e.g., Google, Pepsi, Nestle) and helped secure over $5 million in new business
- Established guidelines and created templates for using AI LLMs: prompts, prompt library, and custom instructions
- Wrote long-form, educational content for Carrot's read-and-learn section in the U.K., Germany, Canada, and Mexico
Sr. Global Provider Partnerships Manager
Carrot Fertility
09.2022 - 03.2023
- Conducted capacity planning analysis and recruited and trained two partnership managers
- Managed 75 partnerships in the U.S., Canada, Latin America, and EMEA, overseeing $12M in spending by over 2K members
- Negotiated strategic partnerships in the U.S., Canada, and Mexico, achieving an estimated $200k annual savings for our members
- Streamlined the partnership onboarding process, cutting launch time by 50% and securing commitments from 10 partners in 3 months
Sr. Global Solutions Manager, LATAM
Carrot Fertility
11.2021 - 09.2022
- Expanded Carrot's presence to Costa Rica, Ecuador, Honduras, Trinidad and Tobago, Paraguay, Peru, Uruguay, and the Dominican Republic, providing access to high-quality fertility and family-forming services to over 10k members
- Introduced LATAM's partnership strategy and established Carrot's first-ever provider partner in Latin America
- Collaborated to develop new-market launch and market audit playbooks to standardize our approach globally.
Associate Director, Product Strategy
Collinson
09.2019 - 11.2021
- Led product strategy for a $500M/year business, increasing product positioning and revenue through feature adoption, client education, and product development
- Achieved a 30% increase in digital access, enabling 1M+ users to use a digital-only product in two years
- Delivered a data-driven product roadmap for the Americas, securing global buy-in for key features like WCAG compliance and digital-only enrollment, driving over $10M in revenue
- Managed the ideation, development, and go-to-market strategy for a digital food ordering and contactless check-in initiative, leading to 50K+ food orders and 2M+ contactless check-ins in 14 months.
Strategic Account Manager
Collinson
05.2017 - 08.2019
- Drove 2.6X revenue growth ($47M to $123M) in two years by negotiating and implementing airport benefits for nearly 100 financial products across 15+ countries, benefiting over 2M users
- Championed the needs of 15+ American Express markets. I.e., simplifying the enrollment process for Colombian members boosted digital adoption by 60% and reduced missing card complaints by 90%
- Secured consistent, double-digit YoY revenue growth of 54% (Q1FY20: $40.2M vs. $26M), 70% (FY19: $123M vs. $72.2M), and 53% (FY18: $72.2M vs. $47M).
Business Development Manager, LATAM
Collinson
03.2015 - 04.2017
- Increased closed revenue by 13X YoY by diversifying into the corporate travel, hospitality, telecom, and loyalty sectors in key Latin American markets
- Established a community of travel managers to collect feedback and understand their needs resulting in new partnership models for corporate customers and secured over $100k in new revenue.
Sr. Strategic Development Sales Executive
FedEx
04.2014 - 03.2015
- Managed $18+ million/year in direct revenue
- Reversed a territory from a 5.5% YOY revenue decline to a 1.5% YOY revenue growth in 3 quarters
- Formulated the Lone Star region dimensional weight retention strategy, training 40+ account executives across 5 districts, generating a revenue impact of over $5 million.
Sr. Market Development Sales Executive
FedEx
09.2010 - 04.2014
- Managed $8+ million/year in direct revenue
- Ambassador's Club winner
- Achieved 14 consecutive quarters of revenue growth at an average rate of 14.41% per quarter
- Formulated the Florida East Coast region's prospecting strategy, training 65+ account executives across 8 districts, resulting in over $1.3M in new business.
Business Development Account Executive
FedEx
09.2009 - 09.2010
- Oversaw $20+ million/year in indirect revenue, supporting our worldwide and airline sales teams
- Collaborated cross-functionally with our worldwide and airline sales, operations, and support teams to execute global implementation and retention projects and discover new business opportunities
- Founded the Florida East Coast business development account executive collaboration network to promote shared learning.
Sr. Sales Executive
FedEx
01.2008 - 09.2009
- Managed $2+ million/year in direct revenue
- Developed a performance planning and evaluation tracker to focus on daily/weekly/quarterly/yearly activity goals, resulting in our district leading the Western region in activity and revenue attainment for FY09
- Designed a rate comparison tool to quickly compare our rates to our main regional West Coast competitor.
Education
Bachelor of Science - Business Administration
05.2001 -
International Trade Certification - International Business Management
05.2001 -
Skills
Product strategy
undefinedSoftware
Jira
Contentful
Localize
Smartling
Salesforce
G-Suite
MS Office
Productboard
Teams
Slack
Mmhmm
Certification
AI in content design: ethics, scale, and impact - UX Content Collective, 2023
Timeline
Content/UX Designer - Carrot Fertility
03.2023 - 01.2024
Sr. Global Provider Partnerships Manager - Carrot Fertility
09.2022 - 03.2023
Sr. Global Solutions Manager, LATAM - Carrot Fertility
11.2021 - 09.2022
Associate Director, Product Strategy - Collinson
09.2019 - 11.2021
Strategic Account Manager - Collinson
05.2017 - 08.2019
Business Development Manager, LATAM - Collinson
03.2015 - 04.2017
Sr. Strategic Development Sales Executive - FedEx
04.2014 - 03.2015
Sr. Market Development Sales Executive - FedEx
09.2010 - 04.2014
Business Development Account Executive - FedEx
09.2009 - 09.2010
Sr. Sales Executive - FedEx
01.2008 - 09.2009
Escuela Politécnica Del Ejército - Bachelor of Science, Business Administration
05.2001 -
University of Miami - International Trade Certification, International Business Management
05.2001 -