Jorianna L. Jones

Led end-to-end video production for Switcher’s website and YouTube channel, consistently delivering content under tight deadlines. Produced, wrote, shot, and edited videos while developing motion graphics expertise in Adobe After Effects. Hosted and produced the branded tutorial series Getting Started with Switcher, showcasing on-camera and behind-the-scenes versatility.

Produced engaging video content spotlighting top brands, blending storytelling with product education to enhance the online shopping experience. Wrote, shot, hosted, and produced elevated, customer-focused videos that aligned with brand voice and boosted audience connection and created an original series for the Shop Zappos channel called Wow Stylez.

Produced high-impact commercial teases for the 11 p.m. newscast and collaborated with sales and marketing on promotional content. Operated studio equipment and served as technical director for morning and midday newscasts, provided editing support, and contributed to major live event coverage including the Kentucky Derby (2014–2016) and ESPN3 University of Louisville sports broadcasts.