Jori Cantine Sheldon

Work History

Colorado Area Manager

Saxton Horne Advertising

Denver, CO

10.2013 - Current

Strategies and Brand ambassador for one of Largest Automotive Groups in United States
Spearheaded only successful new business campaigns for Agency, bringing in over $1.2 million in new business in 2019
Overseeing Toyota's Tier 2 business for Colorado Springs to include digital and traditional media, budgets, and ROI for Denver Region
Presented marketing plans and creative strategy monthly to new and current clients
Attending meetings with junior level account managers to help with strategy and concepts
Monitored innovation and product changes
Google certified and social savvy.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
Managed workflow between staff, coordinating documents, planning and creative material distribution.
Utilized market trends and target audience statistics to effectively and appropriately market products.
Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
Briefed senior executives on monthly projections, product launches and other marketing plans.
Exceeded goals through effective task prioritization and great work ethic.

President

Ad Pro

Colorado Springs , CO

05.2011 - 10.2013

Opened "Ad Pro". Phil Long's in house ad agency. Executed advertising and marketing plans for 17 auto dealerships throughout State of Colorado
Supervised 15 employees and managed division's budget, strategy, and creative direction
Organized daily, weekly, and monthly team meetings to enhance communication and synchronize campaign operations
Wrote brand, dealership and copy for creative. to include and managed TV/radio shoot and production activities
Hired and managed employees to maximize productivity while training staff on best practices and protocols.
Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
Led operational team in creation, roll out and management of new product lines.
Achieved under-budget and on-time project management to adhere to project goals.
Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies.
Increased company growth through collaboration with sales and marketing departments.
Developed, maintained and operated company's web presence, developing original text and image content for company website and designing HTML and email promotions.
Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for clients.
Provided oversight for all end products and ensured Coop and State guidelines were obtained
Developed and maintained network relationships with manufactures and vendors within market.
Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.

Account Director

Graham Advertising

Colorado Springs , Colorado

07.2007 - 05.2011

Responsible for developing and executing advertising and marketing plans for various clients throughout United States
Acted as information conduit between Agency and Client to ensure real-time information flowed effectively to team
Presented marketing plans and creative strategy and helped edit major campaigns as necessary
Wrote copy and creative for accounts
Created ad concepts and brand campaigns for dealerships
Worked with team to develop graphic elements for digital campaigns and electronic spots
Attended all television and radio production including edits
Provided oversight for Coop, Creative and Media buys
Maintained budgets and tracked return on investment (ROI) for campaigns and profitability for each client account
Monitored innovation and product changes in local markets, as well as creative and campaigns driven by National and Tier 2.

Account Executive

Fox 21, KXRM

06.2003 - 08.2007

Built and strengthened relationships with new and existing accounts to drive revenue growth.
Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
Managed sales cycle to maintain solid customer base.
Serviced accounts and proposed new products and services to maximize revenue.
Prepared forecasts to gain understanding of measures needed to grow business.
Created and executed account strategies to translate organizational goals into client activities.

Summary

Overview

Work History

Colorado Area Manager

President

Account Director

Account Executive

Education

Google Certified -

Some College (No Degree) - Digital Media

Some College (No Degree) - Marketing

Skills

Timeline

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