Justin Orkin
Los Angeles,CA
Summary
Talented Business Development Executive brings high-level business, marketing and sales acumen. Drives competitive growth through proactive relationship building and pursuit of business opportunities . Savvy to industry trends, practices and customer demands.
Overview
11
11
years of professional experience
Work History
Senior Director, Business Development
The Trade Desk
10.2022 - Current
- Currently managing our Retail clients within IPG across the US
- Hired to manage a team of AEs, SAEs, and Directors to grow and expand our IPG, Dentsu, Havas, and OMG West Coast business
- Partner with Apple, Disney, Old Navy, Clorox, Amazon, Red Bull, Nintendo, and Intuit and HoCo C-suite at agencies to grow their programmatic budgets across CTV, OLV, mobile, native, and display
- Tasked with educating our clients on identity, clean rooms, omni-channel consolidation and global freq management through QBRs, HBR’s, Office Hours, TTD Summits.
VP of Sales – Western US
Viant Technology
10.2021 - 10.2022
- Led a team of Directors, AEs, Client Service, and Sales Strategy, driving new and existing DSP business across IPG, Dentsu, Havas, WPP, Publicis, and mid-market agencies
- Achieved a $150M+ regional goal through signing MSAs and IOs
- Exceeded expectations in service, commercials, product development, executive leadership, and new business lines within agencies/brands, while recruiting, nurturing, and retaining top talent across LA, Vegas, Seattle, SF, and Arizona
- Facilitated communication between product marketing, legal, HR/recruiting, finance, and product teams to ensure sales teams and clients were informed about new products and partnerships.
VP, Brand Partnerships Sales - North America
Goodway Group
03.2021 - 10.2021
- Led revenue-generating brand partnerships and strategy across Fortune 100 brands, leveraging relationships with Disney, Anytime Fitness, GM, Verizon, Netflix, Amazon, DoorDash, Uber, and Nordstrom
- Managed national brand partnerships across programmatic, search, social, native and sponsorships
- Advised clients on business objectives, data strategy, analytics, media execution, and personalization
- Led discussions around measurement, ad fraud, customer journey mapping, maximizing value from 1st party data, and selecting the right MarTech platforms for effective media activation with senior marketers
- Acted as the “voice” of Goodway across the digital marketing space, highlighting our value proposition at Programmatic IO, AdWeek, IAB Council Meetings, and industry keynotes.
VP, Business Development & Strategy - Eastern US
Goodway Group
04.2020 - 03.2021
- Exceeded $100M+ revenue targets using The Trade Desk as a primary DSP
- Developed new profit-driven products and services, including leveraging CTV growth to offer immediate opportunities to clients to display clients as a way to extend reach and manage frequency cross device
- Coached 10+ Senior Account Executives across various sectors
- Collaborated with cross-department teams, providing feedback to leadership
- Sourced new business through multi-channel outreach, including speaking at events and launching a marketing podcast.
VP of Growth - APAC (Singapore based)
Goodway Group
03.2019 - 04.2020
- Led the global expansion of Goodway Group into Asia, developing and implementing growth strategies
- Built relationships with brands, partners, agencies, and resellers in Southeast Asia, including Oracle, The Trade Desk, Yahoo! and P&G
- Owned P&L, demand planning, and go-to-market strategies to drive revenue growth
- Built and hired a local team, creating brand awareness with local publications and key players
- Conducted sales planning, including competitive analysis, sales techniques, budgets, quotes, pricing, and best practices to meet quarterly targets.
Head of Brand & Agency Programmatic Sales - Western US
Verizon Media (Oath, AOL, Yahoo!)
04.2016 - 03.2019
- Exceeded annual $300M+ goals for IO and MSA business across all media on our DSP, while leading the West Coast programmatic sales team to drive growth across brands and agencies
- Oversaw the customer onboarding process to ensure client success, partnered closely with the L&D team to drive education and awareness internally and externally, and managed a team of sellers, DSP strategists, and account managers to align with clients regionally
- Expanded role to drive programmatic growth in APAC across agencies and clients
- Collaborated weekly with Product and R&D teams to develop algorithm enhancements and prioritize client feature requests.
Head of Field Sales - Finance, Travel, and Healthcare - Western US
Verizon Media (Oath, AOL, Yahoo!)
01.2015 - 03.2016
- Successfully managed the Financial Services, Travel, and Wellness Category Sales Team for the Western US, focusing on programmatic display and video, mobile, linear TV, attribution, and branded content platforms
- Developed customized solutions for top clients, including custom video programs and content platforms, leveraging programmatic to guide customers through the purchase funnel and secure large sponsorships on TechCrunch, Engadget, AOL, and the Huffington Post
- Helped clients create big branded upper funnel strategies that help drive to lower funnel and activation and distribution.
Regional Programmatic Sales Director - West Coast
Verizon Media (Oath, AOL, Yahoo!)
07.2013 - 01.2015
- Spearheaded programmatic display, mobile, native and social revenue for Southern California across automotive, entertainment, travel, finance, and national business
- Achieved over 130% of goals for 12 consecutive months
- Contributed to establishing and building the Programmatic Sales Team in Southern California.
Education
Bachelor’s Degree in Business, Communication, and Computer Science -
Bryant University
Accomplishments
- The Trade Desk Edge Academy
- Adelphic DSP Certification
- Amazon DSP Certification
- IAB Media Sales
- Y! DSP Trading Academy
Timeline
Senior Director, Business Development
The Trade Desk
10.2022 - Current
VP of Sales – Western US
Viant Technology
10.2021 - 10.2022
VP, Brand Partnerships Sales - North America
Goodway Group
03.2021 - 10.2021
VP, Business Development & Strategy - Eastern US
Goodway Group
04.2020 - 03.2021
VP of Growth - APAC (Singapore based)
Goodway Group
03.2019 - 04.2020
Head of Brand & Agency Programmatic Sales - Western US
Verizon Media (Oath, AOL, Yahoo!)
04.2016 - 03.2019
Head of Field Sales - Finance, Travel, and Healthcare - Western US
Verizon Media (Oath, AOL, Yahoo!)
01.2015 - 03.2016
Regional Programmatic Sales Director - West Coast
Verizon Media (Oath, AOL, Yahoo!)
07.2013 - 01.2015
Bachelor’s Degree in Business, Communication, and Computer Science -
Bryant University
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