Summary
Overview
Work History
Education
Skills
Timeline
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José Almanzar

White Plains,NY

Summary

A highly skilled marketing professional and business owner with eight years of experience developing and executing strategic marketing initiatives that drive brand awareness, facilitate customer engagement, and engender business growth.

Overview

8
8
years of professional experience

Work History

Co-Founder

FloTaku
New York, NY
01.2025 - Current
  • Spearheaded the launch of FloTaku, a custom drinkware brand, from concept development to market readiness across the globe.
  • Secured and negotiated official licensing agreements with major IP holders.
  • Led end-to-end product development: from bottle design and manufacturing to packaging and health compliance.
  • Conducted in-depth market research to determine pricing, localization, and brand positioning strategies tailored for our target demographic.
  • Developed financial models projecting COGS, profit margins, ad spend ROI, and breakeven analysis to guide business decisions and ensure profitability.
  • Built and managed our social media platform through engaging content, targeted ads, and influencer partnerships, which resulted in over 2,000 followers in three months.
  • Manage all operations and logistics regarding our e-commerce sales channels and 3PLs.

Marketing Communications Specialist

Jonard Tools
Elmsford, NY
01.2023 - Current
  • Conducted in-depth analyses of industry trends, consumer behavior, and best practices to design data-driven marketing strategies that enhanced brand visibility and competitive positioning.
  • Authored and managed weekly blog posts for the company website, implementing advanced SEO and SEM techniques to drive website traffic, enhance product visibility, and improve search rankings.
  • Organized and managed all company trade shows across North America, Europe, and Latin America, overseeing logistics such as booking exhibit space, managing the budget, facilitating vendor coordination, and identifying high-impact exhibiting opportunities, among other things.
  • Established and nurtured partnerships with industry leaders, organizations, and business partners to build sustainable networks and unlock new marketing opportunities.
  • Manage the LATAM social media platforms, crafting region-specific strategies that drive audience engagement and strengthen brand presence.
  • Collaborated with design teams to create impactful marketing materials, such as brochures, trade show graphics, website banners, and social media branding, ensuring consistent messaging and high-quality visuals.
  • Automated repetitive and time-consuming tasks by creating custom Python programs, increasing efficiency and freeing up resources for high-value initiatives.

Public Relations Specialist

Locust Street Group
08.2021 - 01.2023
  • Conducted outreach to Dashers across various regions to gather impactful stories and experiences for use in media campaigns and public advocacy efforts.
  • Organized and executed Dasher appreciation events, managing all logistics, including venue reservations, participant RSVPs, budget management, and delivering engaging public presentations.
  • Provided training to Dashers on critical state-specific policy changes, empowering them with actionable strategies to voice their opinions and values effectively.
  • Conducted in-depth interviews with Dashers, both in person and via Zoom, to foster lasting relationships and identify outstanding advocates for organizational initiatives.
  • Analyzed and interpreted data to design and implement strategic campaigns that raised public policy awareness among Dashers.
  • Collaborated with merchants to collect stories and feedback, identifying opportunities to strengthen business relationships and enhance operational efficiency.

Regional Program Director

EmblemHealth
08.2017 - 03.2020
  • Spearheaded the development and launch of a comprehensive ambassador program designed to identify and empower members for public advocacy initiatives.
  • Provided training to brand ambassadors to prepare them for media engagements, ensuring they effectively represented the organization's mission and values.
  • Established and maintained strong relationships with community organizers across all five boroughs, fostering collaboration and mutual support.
  • Conducted data analysis to uncover insights and develop highly effective, data-driven marketing strategies.
  • Planned and executed large-scale community events for brand ambassadors and organizers, managing end-to-end logistics, including RSVPs, venue selection, catering coordination, public presentations, and agenda creation.

Education

MA - Philosophy

Stony Brook University
01.2023

Bachelor of Arts - Psychology and Philosophy

College of the Holy Cross
01.2017

Skills

  • Trilingual (intermediate Chinese, Spanish)
  • Python Programming
  • Microsoft Excel
  • SQL
  • Meta Business Suite
  • Mondaycom
  • Salesforce
  • Oracle NetSuite
  • Mailchimp
  • CapCut
  • Canva
  • Google Analytics

Timeline

Co-Founder

FloTaku
01.2025 - Current

Marketing Communications Specialist

Jonard Tools
01.2023 - Current

Public Relations Specialist

Locust Street Group
08.2021 - 01.2023

Regional Program Director

EmblemHealth
08.2017 - 03.2020

MA - Philosophy

Stony Brook University

Bachelor of Arts - Psychology and Philosophy

College of the Holy Cross

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