José A. Briseño

Ranked 3 of 15 major San Diego Downtown Hotels in 2022 which was a high transient year due to COVID-19.

• Highest RGI and GOP Awards for CMH in 2017 through 10% RGI gain over prior year.
• Gained top Revenue Growth Index rank for competitive set in 2016 and maintained it through 2023.
• Increased revenue by implementing effective pricing strategies and monitoring market trends.
• Optimized revenue streams through diligent analysis of key performance indicators and demand patterns.
• Enhanced profitability by conducting regular competitor analysis and adjusting pricing accordingly.
• Streamlined forecasting processes, improving accuracy and facilitating data-driven decision making.
• Implemented inventory control measures, maximizing room revenue during periods of high demand.
• Conducted comprehensive performance reviews, identifying areas for improvement in revenue management strategies.
• Provided team leadership, mentoring team members to achieve their full potential.
• Developed dynamic pricing models, capturing additional revenue opportunities from fluctuating markets.
• Identified new business opportunities through market research and competitive intelligence gathering techniques.
• Managed reservations systems effectively, optimizing stay patterns to increase room occupancy rates.
• Assisted in budget development processes.
• Participated in industry conferences and events, staying current on market demand and trends.
• Incorporated customer feedback into pricing strategy adjustments, enhancing overall guest satisfaction while maximizing revenues.
• Utilized advanced analytics tools to identify trends and inform strategic decision-making processes related to hospitality offerings.
• Performed month-end reconciliation and developed reporting metrics in coordination with corporate finance executives.

• Neutralized year over year rate loss through implementation of disciplined revenue strategy.
• Achieved hotel rate growth by second month of service with strategic pricing structure based on customer reviews, booking windows, and length of stay.
• Orchestrated occupancy strategy through collaboration with industry partners to achieve overall RevPAR gain of 17% in year one.
• Implemented rate enhancement strategy through focus on direct bookings and OTA margin renegotiation for gain of 19% RevPAR in year two.
• Shifted 70/30% to 30/70% mix of business from Expedia to Booking.com at 8% lower margin.
• Achieved Overall RevPAR Index growth of 5.3% vs. Branded Hotels and 4.2% vs. Independent hotels in year one.
• Achieved Overall RevPAR Index growth of 5.1% vs. Branded Hotels and 8.9% vs. Independent hotels in year two.
• Realigned and established new competitive sets through online analysis.

• Managed the transition from Holiday Inn to Wyndham systems to include: IDeas, Opera ORS/PMS, and EZ-Yield.
• Spearheaded market awareness via Online Travel Agencies, Pay-Per-Click campaigns, and Travelzoo flash sales.
• Assembled and managed new reservation agent team to reduce dependency on Online Travel Agency business.
• Designed renovation timeline based on seasonality to reduce customer exposure to noise, and utilization of pool area during summer.

• Awarded IHG Director of Revenue Management of Year in 2007.
• Managed segments, pricing, and yielding to exceed budget during hotel renovation in 2007.
• Collaborated with OTA peers to meet budget despite loss of airline crew contract in 2012.
• Delivered accurate forecasting within 5% variance to maximize labor management.
• Consistently achieved or exceeded market share through optimization of direct channels to include WEB, GDS, CRO, and active relationship with OTA partners.

• Reservation Agent: Oct 1995 - Nov 1999
• Guest Service Representative: Apr 1994 - Oct 1995
• Banquet Houseman: Oct 1993 - Apr 1994

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• Achieved Collateral Duty Inspector certification during first squadron assignment
• Completed combat zone aircraft repair training
• Selected for Forward Arming and Refueling Point team during Desert Storm