Jose A Garza
Lilburn,GA
Summary
Highly motivated hospitality professional with over 15 years of experience in the service industry, specializing in hotel operations, budgeting, labor cost control, accounting, revenue forecasting, sales & marketing, and human resources. Recognized for delivering strong results in fast-paced, high-expectation environments.
Results-driven and strategically focused, with a proven track record of optimizing business performance, improving guest satisfaction, and driving operational excellence. Adept at leading cross-functional teams, developing high-performing talent, and implementing cost-effective solutions that boost profitability. Known for adaptability, reliability, and collaborative leadership, with a deep understanding of financial oversight, strategic planning, and day-to-day hotel operations
Overview
20
20
years of professional experience
Work History
Dual General Manager
Courtyard/Fairfield Inn by Marriott Seaworld West O
03.2023 - Current
- Spearheading operations for two hotels, encompassing a total of 277 guest rooms and over 8,000 sq. ft. of Banquet ballroom space.
- Oversee daily hotel functions and collaborate closely with sales to meet and exceed an annual operating budget exceeding $7 million.
- Spearheading a full hotel renovation, while no project manager on-site, overseeing renovation as a project manager.
- Monitor financial performance, set and manage budgets, and control expenses to ensure long-term financial health and organizational growth.
- Partner with the Revenue Management team to implement strategic pricing and inventory strategies that drive year-over-year revenue growth.
- Conduct weekly sales and recap meetings to evaluate performance, align priorities, and guide the sales team toward revenue goals.
- Develop and manage Capital Expenditure projects aligned with brand and management company standards, ensuring timely execution and ROI.
- Analyze guest satisfaction scores weekly with leadership, developing and executing action plans to enhance service quality.
- Maintain strong financial performance, achieving a 79.9% room margin and 15.2% F&B profit.
- Implement cost-saving initiatives that reduce operational expenses without compromising service standards.
- Lead employee engagement programs that boost morale, decrease turnover, and elevate overall team satisfaction.
Lead Area General Manager
Hilton Garden Inn Atlanta Johns Creek
04.2019 - 02.2023
- Lead the operations of two hotels totaling 245 guest rooms and over 4,600 sq. ft. of meeting space, while also mentoring and providing oversight to a third Hilton Garden Inn property and its General Manager.
- Collaborate with sales teams to achieve and exceed a combined annual operating budget of over $7 million.
- Chair monthly ownership calls, providing performance updates, strategic insights, and long-term planning input.
- Manage labor and cost controls across all departments, ensuring efficient staffing and expense management without compromising guest satisfaction.
- Partner closely with the Revenue Management team to implement dynamic pricing and inventory strategies that consistently drive year-over-year revenue growth.
- Conduct weekly sales and performance recap meetings to align sales strategies, review results, and guide future initiatives.
- Develop and manage capital expenditure projects required by both the brand and ownership, ensuring timely execution and measurable ROI.
- Analyze weekly Guest Satisfaction Scores with leadership and implement targeted action plans to improve the guest experience.
- Consistently achieve and exceed revenue and GOP goals, maintaining a 73% room margin and a 56% flow-through rate across properties.
- Outperform comp set on STAR reports, exceeding year-over-year index by 10%.
- Implement cost-saving initiatives that reduce operating expenses while upholding service excellence.
- Lead employee engagement programs that improve morale, reduce turnover, and foster a strong workplace culture.
General Manager
Courtyard by Marriott West Bearden
01.2017 - 04.2019
- Direct daily operations of a 124-room Marriott-branded hotel with 1,400 sq. ft. of meeting space, ensuring top-tier guest satisfaction and operational efficiency.
- Prepare and manage a $5.5M operating budget, maintaining fiscal responsibility while delivering strong GOP performance.
- Lead quarterly ownership calls, providing comprehensive updates on financials, operations, and strategic initiatives.
- Manage labor and cost controls across all departments, ensuring productivity and expense optimization.
- Actively support sales efforts by generating leads, directing the sales team, and leading rate negotiation strategies.
- Conduct weekly revenue strategy meetings to drive pricing decisions and optimize revenue year-over-year.
- Host weekly sales and performance recap meetings, aligning efforts and strategies across departments.
- Develop and oversee Capital Expenditure plans in compliance with brand and management company standards.
- Lead weekly reviews of Guest Satisfaction Scores and implement focused action plans for continuous improvement.
- Ranked in the top 10% of the Marriott brand for Guest Service Scores.
- Successfully completed internal audits with an average score of 92% and Brand Standard Audits averaging 89%.
- Elevated TripAdvisor ranking from #27 in 2017 to #9 out of 87 properties in 2018.
- Achieved 50% flow-through in 2018, and ranked #1 of 8 hotels in ADR and RevPAR with a $35 ADR premium over comp set.
- In 2017, drove 60% YOY flex, again ranking #1 in ADR and RevPAR with a $37 ADR premium, and achieved 8.5% RevPAR growth YOY.
General Manager
Courtyard by Marriott
12.2015 - 01.2017
- Oversee day-to-day operations of a 101-room Marriott hotel with meeting space, ensuring alignment with brand standards and operational excellence.
- Developed and managed a $3M+ annual operating budget, consistently exceeding financial targets and delivering a 7% year-over-year increase in performance.
- Achieved full-year budget goals while maintaining compliance with all Marriott brand standards and guest satisfaction benchmarks.
- Led revenue management initiatives by leveraging OneYield 2.0, adjusting rate strategies and restrictions based on market trends and performance.
- Partnered with the sales team to develop customized rate programs for LNR accounts and successfully submitted competitive bids using the MarRFP system.
- Conducted weekly reviews of Guest Service Scores with hotel leadership, creating targeted action plans that improved guest satisfaction metrics.
- Ranked #1 in RevPAR and ADR for the full year according to STAR reports; drove 12% YOY RevPAR growth through strategic pricing and revenue planning.
Assistant General Manager
Courtyard by Marriott
09.2011 - 12.2015
- Supported the General Manager in overseeing daily operations of a 124-room hotel with meeting space, ensuring full compliance with Marriott brand standards.
- Collaborated on the development and successful execution of a $5M+ operating budget, contributing to sustained financial performance.
- Actively participated in weekly revenue calls, partnering with the sales team to negotiate rates and implement strategic pricing decisions that supported year-over-year revenue growth.
- Developed and managed Capital Expenditure projects, ensuring timely execution of initiatives required by the brand and management company.
- Provided leadership and oversight to the hotel’s key departmental leaders, including the Rooms Care Manager, Dual Chief Engineer, Front Desk Supervisor, and Food & Beverage Supervisor, fostering accountability and performance alignment.
Assistant General Manager
Drury inn & Suites La Cantera
08.2005 - 08.2011
- Assist the General Manager in managing the operation of the hotel while overseeing the Rooms care and Front Desk Team.
- Increased customer satisfaction by addressing and resolving concerns in a timely manner.
- Analyzed customer feedback data to identify areas of improvement and develop solutions.
- Implemented staff training programs that improved service quality and increased customer loyalty.
- Managed scheduling and payroll, optimizing labor costs while maintaining staff satisfaction.
- Motivated, trained, and disciplined employees to maximize performance.
Education
Some College (No Degree) - Human Resources Management
San Antonio College
San AntonioSkills
- Staff training and development
- Operations management
- Performance analysis
- Human resources management
- Leadership and team building
- Problem resolution
- Effective leader
- Relationship building
- Team building
- Operations oversight
- P&L management
Awards
Marriott Platinum Award 2016, Best Rev Par Index Growth for 2014, Hotel Champion for Sustainability 2013, Hotel Champion for Sustainability 2012
Training
- Concord Leadership Development 1,2,3
- Concord Human Resources Training
- Marriott CFRST Business Management
- Marriott Hospitality Leadership Excellence
- Marriott One yield V2 certified
- Bright Start GM Certification-Hilton
Timeline
Dual General Manager
Courtyard/Fairfield Inn by Marriott Seaworld West O
03.2023 - Current
Lead Area General Manager
Hilton Garden Inn Atlanta Johns Creek
04.2019 - 02.2023
General Manager
Courtyard by Marriott West Bearden
01.2017 - 04.2019
General Manager
Courtyard by Marriott
12.2015 - 01.2017
Assistant General Manager
Courtyard by Marriott
09.2011 - 12.2015
Assistant General Manager
Drury inn & Suites La Cantera
08.2005 - 08.2011
Some College (No Degree) - Human Resources Management
San Antonio College
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