Summary
Overview
Work History
Education
Skills
Websites
Languages
Leadership Profile
Technology And Systems
Accomplishments
Timeline
Generic

JOSE B. ROMERO

Orlando

Summary

Global operations executive with over 20 years of experience in business transformation and operational excellence across U.S., Latin America, and APAC. Expertise in leading large-scale, multi-site operations, enhancing safety cultures, and driving cost efficiencies. Proven track record in developing high-performing teams and thriving in dynamic, cross-cultural environments. Bilingual in English and Spanish, facilitating effective communication in diverse settings.

Overview

26
26
years of professional experience

Work History

General Manager

Starbucks
Orlando
04.2022 - Current
  • Implemented business strategies that boosted revenue and expanded into new markets.
  • Developed effective systems and procedures to enhance operational performance.
  • Recruited and hired qualified staff for various positions to strengthen workforce.
  • Ensured compliance with health department regulations concerning food safety standards.
  • Monitored financial performance, identifying opportunities for cost savings and revenue growth.
  • Trained employees on policies, procedures, and specific job responsibilities.

EXECUTIVE DIRECTOR OF OPERATIONS -BOARD MEMBER

SUSTENTA INTERNATIONAL
REMOTE- WORLD WIDE
01.2021 - Current
  • Increased revenue by implementing effective business strategies targeting new markets.
  • Analyzed metrics and data to evaluate performance systematically.
  • Maximized profits by reducing expenditures and conducting price evaluations.
  • Developed HR consulting services to guide clients through organizational transitions.
  • Assessed productivity by reviewing financial statements and sales activity reports.
  • Monitored performance by establishing strategic plans, budgets, and result measurements.

Area Operations Manager L6

Amazon
USA
09.2019 - 04.2022
  • Managed operations for Sortation and Distribution Centers, supervising over 1,200 employees.
  • Optimized forecasting and workforce management to meet P&L targets and improve site performance.
  • Executed injury prevention initiatives while maintaining HAZMAT compliance as Regional Safety Captain.
  • Collaborated with Safety, HR, and Operational Excellence teams to refine processes utilizing Gensuite and Austin Reporting.
  • Assessed and evaluated business procedures and implemented structure to improve day-to-day operations.
  • Analyzed data trends and identified potential risks or opportunities associated with operations.

Senior Manager, DM Operations (Contract)

Courts Asia (Singapore)
Singapore
04.2019 - 09.2019
  • Led transformation project over six months for Courts Singapore’s $2B+ retail and logistics operations across 13+ branches.
  • Modernized operational processes to elevate customer experience and deployed digital logistics solutions throughout stores and warehouses.
  • Implemented advanced biometric security measures at critical locations, significantly reducing injury rates.
  • Completed all strategic projects on schedule, earning commendation from Courts’ CEO.

Employee Experience Manager, Flagship Store (5th Avenue)

Microsoft
New York
04.2017 - 04.2019
  • Oversaw talent management and operational execution for Microsoft’s largest global flagship, engaging 5,000+ customers daily and generating over $200M annually.
  • Implemented hiring, onboarding, and training programs to strengthen company culture focused on customer service excellence.
  • Partnered with GSOC to support SMB, EDU, and Enterprise sales efforts while ensuring risk management and compliance.
  • Enhanced sales training for cloud solutions, boosting team proficiency in Microsoft 365 and Azure offerings.

General Manager, Magnolia Design Center

Best Buy
04.2015 - 05.2017
  • Oversaw $60M+ revenue operations for Best Buy and Magnolia Design Center specialty sales teams with 100+ staff.
  • Drove KPIs including NPS, service attach rates, inventory management, and profit growth through operational excellence and leadership coaching.
  • Launched a new store (NSO project), building the team, business pipeline, and customer base from the ground up.
  • Managed all aspects of HR development, performance management, service installations, and brand standards execution.

Zone Manager / Store Manager

Lowe’s Companies, Inc.
04.2008 - 04.2015
  • Managed large-scale retail operations with $60M+ annual revenue and 200+ employees during peak seasons.
  • Directed daily operational execution, logistics flow, merchandising, project management, and compliance.
  • Implemented safety programs (DSR, Hazmat) leading to significant reductions in incidents and operational disruptions.
  • Developed ASMs, supervisors, and specialists through structured performance management and succession planning programs.

Executive Team Leader

Target Corporation
01.2007 - 01.2008

Store Sales Manager / District Support Manager

Circuit City
01.2001 - 01.2006

Visual Store Manager

Filenes Department Stores
01.1999 - 01.2001

Education

Six Sigma Certification -

Villanova University
04.2025

Executive Development Diploma -

University of North Carolina

Bachelor’s - Business Administration

ICAM / University of Colombia

Skills

  • Global retail logistics
  • Project management
  • Data analysis
  • Team building
  • Talent acquisition and development
  • Operational efficiency
  • Strategic planning
  • Sales analysis
  • Profit and loss management
  • EHS compliance
  • Hazmat protocols
  • Occupational safety standards
  • Leadership in multi-site operations
  • Omnichannel strategy
  • Six Sigma improvement
  • Crisis response and security management
  • Customer experience excellence

Languages

  • English, Professional Proficiency
  • Spanish, Professional Proficiency

Leadership Profile

  • Results-Oriented
  • Customer-Centric
  • Operational Excellence
  • Strategic Problem Solver
  • Team Builder
  • Safety Advocate
  • Transformational Leader

Technology And Systems

  • Microsoft Office Suite
  • Microsoft Teams
  • Zoom
  • Streamyard
  • Gensuite
  • Austin Reporting System

Accomplishments

  • HIGH PERFORMING LEADER

Timeline

General Manager

Starbucks
04.2022 - Current

EXECUTIVE DIRECTOR OF OPERATIONS -BOARD MEMBER

SUSTENTA INTERNATIONAL
01.2021 - Current

Area Operations Manager L6

Amazon
09.2019 - 04.2022

Senior Manager, DM Operations (Contract)

Courts Asia (Singapore)
04.2019 - 09.2019

Employee Experience Manager, Flagship Store (5th Avenue)

Microsoft
04.2017 - 04.2019

General Manager, Magnolia Design Center

Best Buy
04.2015 - 05.2017

Zone Manager / Store Manager

Lowe’s Companies, Inc.
04.2008 - 04.2015

Executive Team Leader

Target Corporation
01.2007 - 01.2008

Store Sales Manager / District Support Manager

Circuit City
01.2001 - 01.2006

Visual Store Manager

Filenes Department Stores
01.1999 - 01.2001

Six Sigma Certification -

Villanova University

Executive Development Diploma -

University of North Carolina

Bachelor’s - Business Administration

ICAM / University of Colombia