Summary
Overview
Work History
Skills
Timeline
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Jose De Leon

Los Angeles,CA

Summary

Experienced Creative Professional bringing 23 years in the field and a solid background in visual merchandising. Proficient organizer, project leader and team builder with deep understanding of successful marketing strategies.

Overview

25
25
years of professional experience

Work History

Sr Visual Merchandising Manager

Hustler Hollywood
Torrance, CA
11.2021 - 11.2024
  • Ensure visual merchandising consistency is upheld, and translate the visual strategy into tactical execution plans.
  • Inspired and trained team members in both creative and logistical aspects of visual merchandising, equipping colleagues to design and implement innovative displays.
  • Managed a team of visual merchandisers responsible for setting up product displays across multiple stores.
  • Created innovative window displays that increased customer engagement.
  • Produced various design layouts for window, interior and sign displays and floor plans.
  • Utilized software programs like Adobe Photoshop and InDesign for creating visuals and digital presentations.
  • Maintained detailed records of all expenses related to visual merchandising projects.
  • Created and managed budgets for travel, training, and team-building activities.
  • Coordinated with marketing team on promotional campaigns to ensure visual elements were consistent with brand identity.
  • Aligned visual merchandising strategies and products with company messages, target audience and marketing goals.
  • Identify visual opportunities and issues, and develop solutions that have the potential to impact the bottom line profit.
  • Provide clarification, direction, and feedback to the stores regarding presentation and directives
  • Collect feedback and offer future recommendations regarding store presentation and marketing initiatives.
  • Ensure that the District Manager and store teams understand merchandising strategies and the key messages of each display.
  • Deliver in season and seasonal hindsight relating to product, presentation, and competition to the Corporate Office.
  • Reinforce how company goals and objectives relate to product and visual merchandising in the stores.
  • Identify and develop training opportunities to build visual merchandising skills in the market.
  • Build constructive, effective relationships throughout the regions, district, and Corporate Office to align support for visual merchandising and brand initiatives.
  • Communicate with peers and relevant business partners to share creative ideas and best practices
  • Assisted in designing floor plans for new stores or remodels as needed.
  • Participate in and support the success of store openings.
  • Oversee Retail store fixture program
  • Conducted regular store visits to assess display effectiveness and identify areas for improvement.

Sr. Visual Manager - Retail/Partner Shop Division

BCBGMAXAZRIA
Hollywood, CA
06.2013 - 10.2019
  • Create compelling Global In-Store Seasonal presentations to ensure we are relevant in the competitive landscape and continue to push the brand forward.
  • Participate in the creative development of all seasonal sets and visual direction produced for the field.
  • Oversees the compilation of all Retail VM directives based on key messages, heavy investments, and store tier/size/capacity.
  • Develop and maintain cross-functional partnerships with merchant business and company initiatives pertaining to visuals.
  • Drive and develop in-season management strategies based on outcomes from weekly business updates.
  • Maintain strong partnerships with Operations team to strategize and build all seasonal communications.
  • Develop and maintain cross-functional partnerships with the Field Visual team to ensure seasonal sets are executable in-store and in-service to our customers. Lead and manage store openings.
  • Lead and manage the seasonal Product Adoption process to set, map and document product assortments by season, delivery and flow.
  • Responsible for generating new creative ideas for enhancing the display of product through Visual Merchandising, working with the Chief Creative Officer.
  • Seasonally concept visual stories aligning In Store interiors, Windows, and all Corporate presentations.
  • Partner and test with Visual Operations all In Store and Window visual elements production and allocation.
  • Support in setting up brand showrooms for sales meetings and editor previews.

Sr. West Coast/Canada Regional Visual Manager

BCBGMAXAZRIA
Los Angeles, CA
09.2008 - 06.2013

Merchandise Presentation Manager

Banana Republic
Los Angeles, CA
11.1999 - 09.2008

Skills

  • Merchandising plan development
  • Corporate visual objectives
  • In-store event display management
  • Interior retail displays
  • Window concept and production
  • Fixture design and development
  • Strong communication skills
  • Team leadership
  • Excellent time management
  • Excellent multitasker

Timeline

Sr Visual Merchandising Manager

Hustler Hollywood
11.2021 - 11.2024

Sr. Visual Manager - Retail/Partner Shop Division

BCBGMAXAZRIA
06.2013 - 10.2019

Sr. West Coast/Canada Regional Visual Manager

BCBGMAXAZRIA
09.2008 - 06.2013

Merchandise Presentation Manager

Banana Republic
11.1999 - 09.2008

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Jose De Leon