Jose Espinal
Miami
Summary
Experienced Sales Director, Marketing Strategist, and Media Professional with a dynamic approach to driving revenue growth, developing effective marketing strategies, and leading high-performing sales teams. Proficient in business development, establishing strategic partnerships, and achieving success in media sales. Demonstrated ability to identify lucrative opportunities, secure high-value deals, and maximize profitability. Skilled in mentoring teams, streamlining sales processes, and executing innovative marketing campaigns that significantly enhance brand visibility.
Overview
17
17
years of professional experience
Work History
Sales Account Executive
DRC Broadcasting Inc
06.2024 - 09.2024
- Identified and pursued new business opportunities through cold calling, networking, and database prospecting.
- Strengthened client relationships by addressing needs promptly and ensuring high satisfaction levels.
- Developed and executed sales strategies, increasing market penetration and boosting profit margins.
- Negotiated and closed deals, consistently meeting and exceeding monthly sales targets.
- Mastered and constantly improved sales prospecting, follow-up, and upsell processes.
- Leveraged CRM to collect, organize, and manage sales data and customer information.
- Contributed long-term sales strategy ideas to the team to promote continuing business success.
Sales Director
Prism Broadcasting Network
08.2017 - 06.2024
- Led and mentored a team of 4 sales representatives, providing training, performance coaching, and strategic guidance to exceed revenue targets.
- Developed and executed sales strategies, increasing market penetration and driving revenue growth.
- Led cross-functional teams to optimize operational efficiency and maximize sales performance.
- Negotiated vendor and stakeholder contracts, securing profitable business partnerships.
- Implemented CRM solutions to enhance customer retention and streamline sales processes.
- Managed relationships with key industry stakeholders, attending conferences and networking events to further establish the company''s presence in relevant circles.
- Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Organized promotional events and interacted with community to increase sales volume.
Air Talent & Marketing Events Manager
Univision Radio
03.2012 - 04.2017
- Hosted live broadcasts and engaged audiences with dynamic on-air content, increasing listenership and brand loyalty.
- Developed and executed innovative marketing strategies to enhance brand visibility and audience engagement.
- Managed live broadcasts, promotions, and advertising campaigns to increase audience engagement.
- Producing marketing and promotional campaigns, elevating brand awareness and sponsorship revenue.
- Negotiated advertising partnerships, expanding revenue streams and strengthening industry relationships.
- Engaging content for diverse audiences.
- Managed administrative logistics of events planning, event booking, and event promotions.
Radio Program Director
I Heart Radio
04.2007 - 02.2012
- Direct and coordinate personnel's activities in preparing radio Latin station program schedules and programs, such as Music, sports, or news.
- Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are adequate.
- Direct and coordinate personnel engaged in broadcast Music, news, sports, or programming activities.
- Check completed program logs for accuracy and conformance with the Federal
- Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
- Create work schedules and assign work to staff members.
- Coordinate activities between departments, such as news and programming.
- Perform personnel duties, such as hiring staff and evaluating work performance.
- Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.
- Develop budgets for programming and broadcasting activities and monitor expenditures to ensure they remain within budgetary limits.
- Connect with directors and production staff to discuss production and casting problems, budgets, policies, and news coverage.
- Select, acquire, and maintain programs, music, and other needed materials and obtain legal clearances for their use as necessary.
- Monitor network transmissions for advisories concerning daily program schedules, content, special feeds, or program changes.
- Develop promotions for current programs and specials.
- Develop ideas for programs and features that a station could produce.
- Participate in the planning and execution of fundraising activities.
Education
Associate of Science - Radio And Television Broadcast Programming
Dimension Broadcasting School
05-2001
Skills
- Account Development
- Growth Strategy Implementation
- Client Engagement Strategies
- Marketing Campaign Development
- Professional Networking Expertise
- Route Management
- Effective Negotiation Strategies
- Leadership Skills
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Personal Information
Title:
Timeline
Sales Account Executive
DRC Broadcasting Inc
06.2024 - 09.2024
Sales Director
Prism Broadcasting Network
08.2017 - 06.2024
Air Talent & Marketing Events Manager
Univision Radio
03.2012 - 04.2017
Radio Program Director
I Heart Radio
04.2007 - 02.2012
Associate of Science - Radio And Television Broadcast Programming
Dimension Broadcasting School
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