Jose Guerrero
Executive Commercial Director
Pembroke Pines,FL
Summary
Energetic and award-winning sales professional with extensive experience in the beverage industry, including beer, non-alcoholic beverages, and wine and spirits. Proven ability to exceed sales goals, turn around struggling programs, and drive revenue growth through strategic planning and key account management. An effective leader skilled in recruiting, training, and mentoring high-performing sales teams.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Florida Sales Director
Rokit Launch Wine & Spirits
1 2021 - 12.2023
- Directed sales operations, achieving 20% increase in revenue within the first year by expanding into new markets and initiating targeted sales strategies
- Recruited and managed over 200 independent contractors, creating a competitive and motivated sales force
- Spearheaded the global expansion of Bandero tequila, generating over $1 million in revenue from a single SKU within three months
- Expanded brand awareness in the On-Premise market by introducing our portfolio to accounts like The Brickell Hotel, The Elser Hotel, The Diplomat Hotel, Gianni's at The Versace Mansion South Beach, and The Sagamore Hotel.
District Sales Manager
Coca-Cola Florida Beverages
01.2018 - 12.2021
- Managed a district generating $5.2 million in annual sales, consistently achieving double-digit growth
- Trained, developed, and led a team of 40 sales professionals, resulting in a double-digit year-over-year increase in revenue.
- Developed and maintained professional relationships with major retailers like Publix, Walmart, Home Depot, and Target enhancing brand presence and sales
- Managed Coca-Cola yearly Customer Marketing Agreement with On/Off Premise retailers like Calder's Casino, The Hard Rock Casino, and Mount Sinai Hospital
- To ensure Coke's standards were met I.e. Soda dispensers like countertops, soda guns, or Vending Machines.
Area Sales Supervisor
Manhattan Beer Distributors
01.2008 - 12.2018
- Led a sales team to consistently meet and exceed sales targets with a focus on key account management and market expansion
- Developed strategies and led initiatives that significantly grew the territory's revenue from $1.5 million annually.
On-Premises Sales Supervisor
Manhattan Beer Distributors
01.2006 - 12.2008
- Achieved district goals in volume sales and product distribution through effective leadership and strategic promotions.
Area Account Manager
Manhattan Beer Distributors
01.2003 - 12.2006
- Executed sales strategies that maximized product distribution and sales volume across assigned accounts.
Sales Associate
Manhattan Beer Distributors
01.2001 - 12.2003
- Supported sales through effective merchandising, promotional executions, and maintaining high service levels.
Education
BA in Business Administration - Business Administration
Bronx Community College
The Bronx, NYHigh School Diploma -
Jane Addams Vocational High School
The Bronx, NY 05.2001 -
Skills
Expertise in national and on/off-premise account management
Proficient in strategic planning and market analysis - IRI & Nielsen Data
Skilled in sales, marketing, and supply chain management
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
EO Start
Salesforce
CRM
Customer Portfolio Management
Verbal and written communication
Certification
Cicerone Beer Certified
Timeline
District Sales Manager
Coca-Cola Florida Beverages
01.2018 - 12.2021
Cicerone Beer Certified
01-2008
Area Sales Supervisor
Manhattan Beer Distributors
01.2008 - 12.2018
On-Premises Sales Supervisor
Manhattan Beer Distributors
01.2006 - 12.2008
Area Account Manager
Manhattan Beer Distributors
01.2003 - 12.2006
High School Diploma -
Jane Addams Vocational High School
05.2001 -
Sales Associate
Manhattan Beer Distributors
01.2001 - 12.2003
Florida Sales Director
Rokit Launch Wine & Spirits
1 2021 - 12.2023
BA in Business Administration - Business Administration
Bronx Community College