Summary
Overview
Work History
Education
Skills
Timeline
Volunteer
Jose Miraflor III

Jose Miraflor III

Oceanside,CA

Summary

Performance-driven Vice President with 20+ years of experience creating and managing product with business insights, strategic thinking and effective interpersonal skills. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.

Overview

24
24
years of professional experience

Work History

VP, Marketing & Product Architecture

Cobra Puma Golf
10.2011 - Current
  • Served as the Leader of the Cobra Brand over Marketing, Product Management, and Consumer Connections.
  • Spearheaded cross-functional initiatives across my departments, Innovation, R&D and Sourcing to achieve business goals for bottom-line profits.
  • Hired, managed and motivated employees to maximize productivity while training staff on best practices and protocols.
  • Increased company growth through collaboration with sales and marketing departments.
  • Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
  • Served at the editor over marketing, advertising, and website copy.
  • Completed in-depth reviews of market conditions and customer preferences.
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue yearly.
  • Collaborated with other senior management to develop strategic initiatives and long term goals.
  • Monitored industry trends, keeping current on latest changes and competition in industry.
  • Used market insights to capitalize on key business opportunities for new advantageous partnerships.
  • Presented all new products & marketing initiatives to key accounts during pre-lines and product launches.
  • Established performance goals for department and provided methods for reaching milestones.
  • Identified and resolved issues between employees, promoting better collaboration and mutual respect.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Worked closely with in-house design team to develop visuals for content.
  • Teamed with advertising agencies and outside consultants to develop strategic marketing plans.

Sr. Director of Product Marketing & Creation

TMAX Gear
10.2008 - 10.2011
  • Orchestrated launch for TaylorMade & adidas new accessories to expand market share and generate $85M in revenue.
  • Devised content strategy to effectively engage target audiences.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Led team of marketing professionals, product designers & product developers offering mentoring and coaching to build knowledge and skills.
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Developed strong relationships with China factories to help facilitate product excellence and timeliness.

Sr. Product Creation Manager

TaylorMade-adidas Golf Company
01.2000 - 05.2007
  • Created and lead the product definition and intent for iron, wedge and putter categories
  • Liaised with sales, marketing and R&D teams to collect PGA tour, customer and consumer feedback, incorporating into subsequent product architecture direction and lifecycles.
  • Managed relationships retailers and media in efforts to gain product confidence, popularity and growth.
  • Facilitated increased product awareness through promotion and innovative sales strategy.
  • Created product positioning strategies designed to achieve optimal market penetration.
  • Evangelized for managed products at various trade shows and industry events, communicating effectively with potential clients.
  • Provided training and support to sales team members.
  • Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.


Education

Bachelor of Science - Marketing

California State University - Northridge
Northridge, CA

Associate of Arts - Golf Complex Management

San Diego Golf Academy
San Diego, CA

Skills

  • Brand Management & Growth
  • Product Architecture & Management
  • People and Culture
  • Consumer Connection
  • Campaign Coordination
  • Design Oversight
  • Social Media Content Creation
  • Creative Thinking
  • Marketing Leadership
  • Consumer Insights
  • Marketing Effectiveness

Timeline

VP, Marketing & Product Architecture

Cobra Puma Golf
10.2011 - Current

Sr. Director of Product Marketing & Creation

TMAX Gear
10.2008 - 10.2011

Sr. Product Creation Manager

TaylorMade-adidas Golf Company
01.2000 - 05.2007

Bachelor of Science - Marketing

California State University - Northridge

Associate of Arts - Golf Complex Management

San Diego Golf Academy

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Jose Miraflor III