Jose Obregon
Bradenton,FL
Summary
Results-driven professional with over a decade of experience in sales execution, market strategy, sales training and business growth within the medical device industry. Adept at developing and implementing initiatives that enhance market penetration, optimize sales processes, and drive revenue growth. Strong ability to collaborate cross-functionally with sales, marketing, education, and operational teams to deliver impactful programs and training. Committed to fostering strong customer relationships and aligning business strategies with innovative solutions for sustainable success.
Overview
14
14
years of professional experience
1
1
Certificate
Work History
Principal Clinical Specialist
MEDTRONIC, Cardiac Rhythm Management
01.2021 - Current
- Certified Field Coach and New Hire Trainer, with instructional design experience.
- Patient Care Expert and Regional Leadership Council Member
- Led cross-functional teams creating marketing programs and strategies for Micra Leadless Pacemaker and Left Bundle Branch Pacing Systems targeting new physicians and super-users to champion device growth.
- Grew user adoption rate and usage of CareLink Network, CareLink Express and other similar Health tech SaaS for remote monitoring, diagnostic feedback, and alerts.
- Collaborated on projects with internal groups as a member of the Regional Clinical Specialist Council, serving to optimize clinical performance and brainstorm device sales initiatives.
- Supported Territory Managers with inventory lifecycle management and guided new product adoption strategies through research, analysis, and service excellence.
Sales Representative Team Leader
MEDTRONIC, Cardiac Rhythm Management
01.2019 - 01.2021
- Spearheaded commercial operations initiatives, securing $2 Million in Micra Leadless Pacemaker sales.
- Achieved over 100% growth in Micra Pacemaker and LBB Pacing Systems by developing and managing relationships with KOLs at multiple hospitals.
- Increased annual sales revenue by $1 Million through strategic commercial growth plans, targeting implanting and referring physicians, for Micra Leadless Pacemaker and Cobalt Defibrillator systems.
- Team leader tasked with Delegation and oversight of the daily assignments of Clinical Specialist Team.
- Spearheaded the successful launch of 2 new product lines in 3 separate hospital accounts through sales, in-services, and contract negotiations.
- Created extraction/re-implant pathways, to promote implant growth and increase market share, at 3 hospital accounts through collaboration with Philips Spectranetics.
- In-serviced hospitals and ambulatory surgery centers about pricing and reimbursement strategies for medical devices.
- Collaborated with Marketing, Training & Education, Business Development & Commercial Operations to identify and close potential sales and services opportunities within our district.
Device Check Specialist
MEDTRONIC, Cardiac Rhythm Management
01.2014 - 01.2019
- Attained dual IBHRE certifications for Cardiac Device Specialist and Electrophysiology Specialist
- Supported sales initiatives by delivering product training and hands-on procedural training.
- Supported device implants in hospitals and surgery centers, as well as device-check follow up in clinic.
- Collaborated with Medtronic Cardiac Ablation Systems, supporting the sales and growth of Artic Front Advance Cryoablation System, through enrollment in the first cross-training program.
- Completed Medtronic PRIME Sales training program
Customer Technical Support
BECKMAN COULTER
01.2012 - 01.2014
- Delivered technical support for hematology analyzers to over 200 clinical laboratory systems, maintaining a resolution rate of over 90% with 48 hours and ensuring minimal downtime.
- Led onsite troubleshooting and repair of hematology and chemistry analyzers, contributing to a reduction of service visits by focusing on root-cause diagnostics and proactive maintenance strategies.
- Conducted quarterly trainings and troubleshooting guides for end-users improving user proficiency and satisfaction.
- Supported cross-functional projects with sales and applications teams, leading to service contract renewal growth.
Education
Master of Science - Engineering Management
Florida International University
01.2013
Bachelor of Science - Biomedical Engineering
University of Miami
01.2010
Skills
Certification
- Certified Electrophysiology Specialist, IBHRE - 2018
- Certified Cardiac Device Specialist, IBHRE - 2016
- Six Sigma Green Belt, Florida International University - 2014
Languages
Spanish
Timeline
Principal Clinical Specialist
MEDTRONIC, Cardiac Rhythm Management
01.2021 - Current
Sales Representative Team Leader
MEDTRONIC, Cardiac Rhythm Management
01.2019 - 01.2021
Device Check Specialist
MEDTRONIC, Cardiac Rhythm Management
01.2014 - 01.2019
Customer Technical Support
BECKMAN COULTER
01.2012 - 01.2014
Bachelor of Science - Biomedical Engineering
University of Miami
Master of Science - Engineering Management
Florida International University