JOSE ROQUE

Work History

SUPPLIER MANAGER

ARROW ECS

05.2022 - 07.2024

Managed the business relationship with Citrix Systems, Inc. as the Supplier Manager at Arrow ECS- ($254M in billings in 2023)
Delivered top line growth of 20% YoY for the last two years and maximized profitability for the Citrix line at Arrow as the main point of contact and supplier advocate
Implemented go to market initiatives with internal Operations, Finance, Marketing, Technical and Sales teams to gain a competitive advantage, market share in sales opportunities and maximize topline and bottom-line growth
Cultivated influential relationships with key decision makers up to C-level and across all functional areas to grow sales and market share through various onboarding programs and marketing communications activities
Developed internal channel programs, drive strategies, and operational solutions to drive results based on the business plans, goals and GTM strategies from Citrix as the vendor
Planned and prepared QBRs and attended regional QBRs where required and owned the pipeline and forecast for the Citrix line
Implemented a supplier scorecard system to track performance metrics and drive continuous improvement efforts.
Conducted quarterly town halls with our partner ecosystem to educate and enable them to sell Citrix products
Managed supplier performance through quarterly business reviews, addressing challenges proactively to maintain service quality standards.

CITRIX SERVICE PROVIDERS OPERATIONS MANAGER

Citrix Systems, Inc.

09.2011 - 05.2022

The CSP business at Citrix grew from a few hundred partners in 2011 to over 5,000 worldwide and from $2 million to a $200 million business in 2021 with a 20% yearly growth, being one of the fastest growing segments at Citrix.
Managed the worldwide operations of the Citrix Service Provider Program since September 2011 under the Worldwide Sales and Services Organization
Supported the development, communication, management & operations of the CSP channel partner program activities along with the needs and goals of the partners, leadership, and Citrix overall
Directed the creation, positioning and implementation of the CSP partner program rules and other global channel-focused initiatives impacting the overall partner experience and profitability of the business
Managed the day-to-day CSP operation activities and help improve channel focused initiatives and program adherence
Identified consistent issues and initiated system, process, and enablement improvements; lead cross-functional projects to develop efficiencies
Analyzed partner metrics (overall business metrics such as pipeline/revenue), as well as sales & technical compliance for partner renewals, incentives, and promotions
Developed a high-level understanding of the Citrix partner policies, processes, and internal Citrix systems and tools
Worked closely with CSP Distributors, internal Sales team members and engineers to review partner experience across partner journey such as recruitment, on-boarding, and ramp to revenue process
Project managed CSP program product content and collateral (presentations, program guides, CSP pricelist, PNDs, bulletins, and communications)
Coordinated with cross-functional teams to improve the CSP partner program processes and resolve partner program issues
Worked with indirect routes to market for CSP Distributors and MSSP, partnerships and alliance programs
Responsible for the CSP channel program and distribution operation processes; resolve and troubleshoot problems; collaborate in month-end and quarter-end closing activities and act as necessary

MARKETING/SALES ANALYST

BOCA JAVA, INC.

08.2008 - 02.2011

Worked closely under the VP of Marketing with the introduction of new online promotions, researching for new online partners, maintaining partner contracts and files, updating the website using CMS and using web analytics software such as Google Analytics to evaluate the performance of the marketing strategy
Served as a liaison to Finance and Marketing in processing and verifying monthly invoices and analyzing daily transactions for fraud detection ensuring that the company’s product goals and objectives are achieved.
Online Promotions: Implemented online promotions (tactical execution within proprietary system). Includes creation of promotions, testing and communicating with external marketing partners. Acted as daily liaison with online marketing partners
Wholesale Accounts Management: Provided operational and customer service support to thirty-four wholesale accounts; created wholesale orders in CMS and in QBs; maintained equipment tracking inventory and provided weekly and monthly reports of sales; and organized and participated in events and exhibitions during the year to promote the Boca Java brand
Offline Promotions: Supported implementation of offline promotions - radio, TV, co-marketing (coordinating activities internally and with vendors)
Affiliate Marketing: Coordinated with Creative Team to ensure that online (banners, emails, and other) and offline (radio, TV schedule and other) components
Campaigns: Evaluated promotion effectiveness - online and offline campaigns -report status on weekly basis, including click-throughs, conversions, promotion evaluations
Data Analysis: Worked as a liaison between the Marketing and Finance in preparing and analyzing daily, weekly, and monthly reporting of key metrics vs. budget

MARKETING COORDINATOR

CART-PARTS INC.

09.2007 - 08.2008

Coordinated and contributed at the highest level to the introduction of new products, preparation of catalog and web content, maintenance of product databases and coordination of mailings in support of the sales effort
Executed successful product launch campaigns, driving significant growth in market share within target segments.
Served as a liaison to sales, purchasing and outside advertising entities ensuring that the company’s product goals and objectives are achieved.
Product Marketing: Maintained product collateral, including but not limited to descriptions and images for use in the internal database, web site and printed catalog. Supported outside contractors to create advertising media and coordinate distribution of said materials to external customers. Managed email blasts, direct mail campaigns and maintenance of mailing lists.
Website maintenance: Updated and maintained all product information on the website. Responsible for updating and changing information pages on the site and recommending content changes as appropriate. Utilized web manager software and interface with web hosting contractors, as necessary.
Product Advertising and Flyers: Prepared information for use in ads and flyers promoting new products or product lines to increase sales and/or customer awareness. Prepared company messages or information to promote company to customers. Coordinated all activities with outside contractors and internal customers from idea inception through distribution.
Catalog Administration: Supported the additions and deletions of products to the product catalog and communicated such changes to the outside contractor for inclusion in the printed catalog. Reviewed materials, participated in project plan and edited catalog pages as appropriate.

MARKETING OPERATIONS MANAGER

OPTIME CONSULTING INC.

06.2004 - 08.2007

Developed and managed wide range of marketing tools, including promotional materials, direct-mail pieces, online tools, and Web Management
Communicated with customers, management, internal departments, designers, and programmers to coordinate overall marketing efforts.
Account Management of Technology companies like Oracle, Citrix, Nortel, and Hewlett Packard. Communicated with both North America and International departments to achieve client goals and correct branding.
End user loyalty programs administration. Produced an 88% registration rate in the first 6 months of the program. Prepared, monitored and analyzed the loyalty programs’ results on a quarterly basis and reviewed and recommended changes and improvements.
Development of specialized reports to measure program metrics. Trained Loyalty program users through webinars and teleconferences.
Preparation of user manuals and instructions for the loyalty program users and administrators.
Creation of Full Demand Generation Campaign Programs including electronic and print versions and corresponding direct mail and advertising pieces. Worked with programmers and designers to achieve client objectives. Campaign follow-up including metrics analysis and evaluation of overall effectiveness.
E-Mail Communication creation includes writing, editing, and participating in the design process. Coordinated E-Mail deployment administering customer databases and completing delivery with a company designed tool. Also created communication schedules to address client needs. Database reports and management.
Management of online tools and client web sites. Administration of online share points and information portals. Compilation of traffic analysis reports.
Coordination of end user and corporate events including seminars and sales rallies.
Streamlined marketing processes for improved efficiency and cost savings.

Summary

Overview

Work History

SUPPLIER MANAGER

CITRIX SERVICE PROVIDERS OPERATIONS MANAGER

MARKETING/SALES ANALYST

MARKETING COORDINATOR

MARKETING OPERATIONS MANAGER

Education

Associate of Science - Network And System Administration

High School Diploma -

Skills

Languages

Timeline

Work Availability

Work Preference

Work Type

Work Location

Important To Me

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