Jose Carlos Villarreal

As a technical representative, I was on the front lines of brand growth with both sales and marketing. Working closely with both the marketing team and sales team, I would conduct and execute strategies to grow in market share with our B2B partners in the South Texas region.

Achievements:

• Only technical representative to successfully sell in to our biggest key accounts in all of Latin America exceeding a 57% growth YOY.
• Grew the South Texas marketing to where On brought two of its own DTC Retail stores to the region. Two out of thirteen nationwide are now in South Texas with plans for two more in 2026.

As a sponsored professional athlete, I trained year round competing at some of the most prestigious meets around the world. Promoting brand growth and awareness for a then small brand, I helped On grow as the 3rd signed athlete in North America. Representing Mexico on the international stage, I won gold in the 1500 meters at the Pan American Games in Lima, Peru.