JOSE O. BORMEY

Overview: In my tenure so far as Head of Digital Marketing, I have been instrumental to optimizing our paid media strategy and maintaining a budget of over 100k per month, provide expertise and lead a full rebrand of the company as well as develop an SEO strategy for the content team that aligns with demand generations targets

Notable Achievements:

• Optimized the cost per acquisition across all paid media platforms by an average of 35% (some platforms more than others)
• Increased organic sessions MoM by 10% after a rebrand and CMS platform switch.
• Develop a content and SEO strategy for the editorial team in conjunction to future product releases in queue with assistance from R&D and product marketing
• Redefined and optimized the website metrics from previous digital marketers at this role to help clearly define where the leadership team should be focused on; based on real time data and new high value conversion metrics
• Pilot to a successful rebrand in May 2023
• Maintained various organic KW positions with instant content refreshes to high value positions for the organization
• Successful technical management and validation from GoogleSearchConsole and Bing Webmasters domain migration documentation
• Assisted in the technical web development issues that come along with a rebrand and provided immediate fixes or interim solutions
• Currently working close with the demand generation leader to develop and implement an ABM/ABX program that would shift the company's demand generation efforts from traditional lead generation.
• Directed traffic growth strategies, SEO, content distribution, email marketing and track backs.
• Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.

Overview: As Digital Marketing Manager, I am responsible for all digital media that pertains to the brand, digital demand generation initiatives and front-end management for the site

• As head of SEO, successfully have brought all three aspects of search engine marketing and optimization to new heights (Technical, On & Off Site and Content SEO)
• In addition to SEO, I served as key player within the marketing team to perform various CRO (Conversion Rate Optimization) tactics for site wide items that showed clearer buyer intent for the top, middle and bottom of the funnel
• Notable Achievements:
• Introduced a new brand SEO strategy for EasyVista’s content team
• Manage and enhanced running ads to help reduce any churn in qualified leads via more revenue focused advertising within GoogleAds
• Serve as the team’s front end developer for all new site-wide pages and service/module requests
• Continually improved the sites technical SEO presences and in the last three months, cleaned out all 404’s, misplaced href langs, canonicals & 301’s
• Work alongside Content Marketing team to provide an SEO & User-first strategy for blog keywords to optimize for best organic search impact
• Analyzed competitor pages to locate backlink and keyword opportunities.
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

Overview: Designated to establish and launch digital campaigns focused on cybersecurity services, including Managed SIEM & Penetration Tests & vendor products

Notable Achievements:

• Designed and managed LinkedIn & Google Ads paid media campaigns
• Enhanced website conversion rate by 10%
• Serve as the driving force behind in steering efficient website and campaign management to deploy multiple CTA's, site forms, and refining conversion paths
• Aligned the organization for growth by executing, coordinating, and managing various client local and regional events while effectively optimizing the yearly budget
• Organized strategic objectives on a quarterly term with an allocated 65k quarterly budget
• Prioritized our partner marketing initiatives to uphold campaign spending within the designated budget, all the while optimizing and adjusting them to stay within budget constraints, with the ultimate goal of achieving the highest possible return on investment and open/attendance rates.
• Pioneered transformational initiatives in driving email marketing campaigns geared towards cybersecurity services and partner products
• Generated and presented monthly leadership reports to relevant stakeholders highlighting success in our quarterly KPI's
• Crafted and piloted numerous white papers, eBooks & guides focused on cybersecurity services
• Developed and routinely refined our marketing and sales qualified lead benchmarks to match demand
• Increased site-wide traffic over 80% year over year, with an average 6% growth month over month
• Blog contribution
• Mainly focused on new and evolving matters in cybersecurity (Cloud, SASE, Data Management.)
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Utilized market trends and target audience statistics to effectively and appropriately market products.

• Designated to evaluate blog content and monthly editorial calendar while functioning as a reputable member of the outsourced marketing team
• Fostered ethical communication with the sales team and engineering teams as regards initiating marketing efforts and campaigns to lead optimal business growth
• Notable Achievements:
• Achieved benchmarking results in strategizing and executing events for clients while also designing platform automation
• Recruited to ignite company growth and catalyze immediate positive change through marketing qualified leads
• Aligned the organization for growth by providing oversight in generating website content and design
• Participated and engaged in sponsored local and regional tradeshows, seminars, and conferences.
• Helped with planning and hosting of marketing events.
• Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.

• Charged with efficient reconciliation and recording of credit card expenses while also processing weekly check runs
• Championed the process of modifying monthly EOM journal entries and prepared payroll expenses reports
• Pioneered transformational initiatives geared towards reconciling liability accounts
• Laid groundwork for improving and validating daily invoice transaction entries
• Established and maintained solid relationships with vendors in managing marketing funds for cost-effective solutions
• Accelerated growth through facilitating payment analysis management
• Orchestrated Accounts Receivables functions encompassing the reconciliation of customer payment and asset accounts as well as maintained open communication in delivering prompt responses to clients with standing invoices.

Overview: Hired to develop operations involving delivery of detailed daily sales across 20 locations

• Mounted strategies for completing cash flow audit with ZBA accounts and also utilized QuickBooks for data entry functions
• Validated all purchase orders endorsed for payment vouchers as well as reconciled bank and credits for twenty separate accounts
• Notable Achievements:
• Handled the process of using the general ledger for processing payroll entries and also evaluated those entries for tax filings
• Drove efficiency in facilitating data import between QuickBooks and Microsoft Dynamics GP while also comparing active sales to historical sales for revenue analysis functions.
• Played an instrumental role in overseeing workers' compensation claims and court orders for child support or legal deductions
• Launched new initiative focused on executing case investigations for workers' compensation while also filing all appropriate employee documents electronically
• Chaired the efficient processing of payroll for 20 locations across the assigned region as well as conducted background checks for data analytics operations
• Excelled in facilitating audits for employee turnover rates by quarter for each division.