JOSEPH A. RAPPOSELLI

• Lead the overall vision, strategic planning, management, and execution of a dynamic alumni engagement program focused on building meaningful short- and long-term relationships.
• Implement creative and systematic approaches to alumni outreach, both in-person and virtually, ensuring effective programming and consistent branding.
• Evaluate and enhance the Alumni Relations program to align efforts with alumni interests and institutional goals.
• Foster collaboration between alumni and internal school partners to expand alumni volunteerism, mentoring, career networking, and community-building initiatives.
• Provide leadership and administrative oversight of the Alumni Association; support the Association President in advancing both short- and long-term strategic objectives.
• Plan, coordinate, and execute a full calendar of alumni events, including Reunion Weekend, regional/local gatherings, the Alumni Hall of Fame induction, senior sports banquet, veterans recognition events, and quarterly alumni meetings.
• Manage all logistics, including vendor relations, staffing, event setup, communications, and ticket sales.
• Develop and manage alumni-focused digital content and communications across multiple social media platforms.
• Contribute to cross-departmental initiatives and advancement projects in collaboration with the Chief Advancement Officer.

• Reported directly to the Director of Sales, managing a portfolio of over 2,000 SKUs spanning beer, flavored malt beverages, and spirits.
• Led a cross-functional internal team (marketing, inventory, retail service, accounts receivable, and operations) to support a sophisticated multi-location national account, Total Wine, the company’s largest customer.
• Oversaw all product launches and brand activation in flagship Total Wine locations, focusing on increasing national distribution.
• Conducted in-store staff training and organized supplier product sampling for both internal teams and account partners.
• Maintained direct communication with international suppliers including MillerCoors, Yuengling, Diageo, Heineken, Lagunitas, and Founders to ensure successful market penetration and brand integrity.
• Executed national sales programs and collaborated on integrated marketing initiatives.
• Acted as the primary liaison between Standard and its largest retail partner, handling negotiations, issue resolution, and executive-level reporting.
• Interviewed, hired, and mentored new sales and merchandising staff, preparing them for promotion and long-term success.

Brand Development Manager
September 2014 – July 2016
Promoted to oversee strategic supplier relationships and brand performance across the company’s portfolio.

• Served as the primary liaison between suppliers and N.K.S., making decisions on brand assortment, pricing, and profitability (maintained minimum 25% margin).
• Developed and presented Annual Business Plans (ABPs), including distribution, costs, volume goals, and marketing strategy for each supplier.
• Managed a $500K promotional and advertising budget to support brand visibility and in-store programming.
• Created seasonal marketing plans, sales incentives, and promotional toolkits for internal sales teams.
• Collaborated with inventory managers for volume forecasting and execution of promotional timelines.
• Key 2015 results:
  Modelo Especial: 200K+ cases sold (+19.4%)
  Corona Light: 100K+ cases sold (+13.9%)
  Red Bull: 20K+ units sold (+5.3%)
  Total supplier volume: 947,850 cases (+12.1% YoY)

Key Account Sales & Merchandising Manager
January 2011 – August 2014
Promoted to expand responsibilities with statewide event and retail merchandising leadership.

• Managed all key account sales duties while leading the planning and execution of company-wide special events and merchandising programs.
• Designed customized retail merchandising plans in collaboration with Sales Directors and Area Managers to enhance retailer engagement.
• Supervised a dedicated three-member merchandising team, ensuring brand standards and execution quality across Delaware.
• Enhanced the company’s presence at high-visibility retail and promotional events through targeted program design.

Key Account Sales Manager
July 2006 – January 2011
Promoted to manage top-tier accounts and oversee a large sales portfolio.

• Managed a product portfolio of 1,000+ SKUs generating $20M+ in annual revenue, representing 15% of total company volume.
• Increased sales from 656,692 to 675,046 cases (+2.8%) during a down economy through customer focus and execution discipline.
• Led a four-member sales team responsible for servicing flagship retail accounts.
• Oversaw all national product launches, in-store training, and supplier coordination.
• Partnered with suppliers like Anheuser-Busch, Constellation Brands, and Boston Beer to enhance account performance and brand presence.
• Coordinated forecasts with buyers and reported performance directly to senior leadership.

Sales Associate
July 1996 – July 2006
Hired into sales team and steadily advanced through consistent overperformance.

• Managed high-volume sales territories with 80+ retail accounts, including major chains and college-market retailers.
• Generated orders, managed customer relationships, tracked promotional performance, and resolved service issues.
• Successfully executed supplier sales programs; awarded national recognition for the highest Bud Light sales increase in the U.S. (1999).
• Completed cross-training with major suppliers to elevate service quality and market execution.