Summary
Overview
Work History
Education
Skills
Internships
References
Timeline
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Joseph Adams

Joseph Adams

Centreville,VA

Summary

Dynamic and results-oriented fitness professional with a fervent dedication to customer satisfaction and a strong sales-driven mindset. Passionate about fostering connections and equipped with extensive expertise in marketing, branding, and communication. A collaborative team player known for cultivating positive relationships and adept at networking. Committed to ensuring client satisfaction while contributing to organizational growth and success.

Overview

8
8
years of professional experience

Work History

Director of Media & Design

The nZone
Chantilly, VA
03.2024 - Current
  • Implemented comprehensive marketing strategies across 15+ programs within The nZone umbrella.
  • Designed and executed traditional marketing materials such as flyers, punch cards, and poster boards to enhance brand visibility.
  • Managed all aspects of digital marketing including eBlasts, social media content calendars, post boosting, ad campaigns, Google profile management, and email list segmentation.
  • Collaborated with third-party company Club Automation to enhance user experience in The nZone app and coordinate website updates.
  • Contributed to brand revitalization efforts and laid the groundwork for website redesign and updates.
  • Facilitated partnerships with local businesses and organizations to promote youth programs, fitness initiatives, and overall brand awareness through events such as family festivals, open houses, military appreciation nights, and collaborations with local restaurants such as Chick-Fil-A.

Studio Manager

F45 FAIRFAX CIRCLE
Fairfax, VA
11.2020 - 03.2024
  • Grew member base to 175+ members in under one years time and successfully implemented and oversaw several F45 Challenges,
  • Create, maintain, and operate social media accounts for our studio utilizing both IG & while Working in tandem with 3rd party lead generation and marketing groups) such as Referrizer, Blu Wave Social, and Loud Rumor) to establish successful ad campaigns
  • Lead group classes on a daily basis as the second head coach of our studio and received over 40+ individual rave reviews
  • Collaborate with local business (INOVA Blood Donor Services, GMU Women's Basketball Team, Arrosti Rehab Centers, etc.) to further community relations
  • Resolve member inquiries and account issues requiring management-level involvement

Sales & Marketing Manager

HOLIDAY RETIREMENT
Nashville, TN
05.2019 - 10.2020
  • Managed and maintained the central lead database (InTouch) while operating as a solo sales lead in a 2-person community
  • Trained the occupancy team on best practices for answering phones, walking the tour path, sales, etc.
  • Continually established community rapport by implementing an outreach effort that had not existed prior to my presence

Marketing Manager

DRAKE LIGHTING
Mayfield, KY
11.2018 - 05.2019
  • Managed all social platforms (including LN, FB, and IG), implemented the monthly newsletter while staying up to date on industry topics and trends, ran Ad campaigns for Facebook as well as several publications (including AGL, SBE, and Radio World) Magazine
  • Facilitated the preparation of social and trade events
  • Coordinated the branding and purchase of internal company materials as well as promotional items

Digital Campaign Strategist

SOCIALLY PRESENT
Paducah, KY
05.2017 - 11.2018
  • Managed 15 client accounts and social content calendars for various industries across major platforms including FB, Twitter, LN, & IG
  • Facilitated creative sessions to both understand and strategize the goals of clients
  • Main blog contributor and content creator to multiple clients and subsidiary company ‘Partake In Paducah’ (Food Dude Blog)

Public Relations & Brand Strategist

WORD JOURNEYS INC
Oceanside, CA
11.2016 - 04.2017

Robert Yehling - Employer/CEO

Marketing & Public Relations Coordinator

G&C MULTI-SERVICES, LLC, Digital
Paducah, KY
04.2016 - 11.2016

Monte Cryts - Employer/CEO

Education

CrossFit L1 -

CrossFit Training
09-2023

Certified Personal Trainer -

The National Academy of Sports Medicine
02.2021

Bachelor of Science - Organizational Communication, Journalism & Mass Media Communications, Public Relations

Murray State University
Murray, KY
05.2015

Skills

  • Marketing Strategy Development
  • Product Promotion
  • Detail Oriented
  • Creative Designer
  • Enthusiastic Attitude
  • Organizational Prowess
  • Public Speaking Proficiency
  • Event Coordination Experience
  • Interpersonal Communicator
  • Small & Large Group Instruction
  • Passion for Health/Fitness
  • Motivational Leadership
  • Relationship & Community Building
  • Microsoft Office
  • iOS/Android/Windows Efficiency
  • Google Programs
  • GAIN Content Management
  • Meta Ads Manager & Business Suite
  • MailChimp
  • ChatGPT & other AI Programs
  • Club Automation
  • VFP
  • Canva
  • Insightly
  • Trello
  • Mural
  • InTouch
  • Mindbody
  • LoyalSnap
  • Referrizer
  • Audacity

Internships

July 2015 - September 2015 

RIVER 2 RIVER FITNESS | Metropolis, IL 

Social Media Management Internship 

.

June 2014 - August 2014 

GO! EXPERIENCE DESIGN | New York City, New York 

Omnicom Group Marketing Internship 

References

References available upon request.

Timeline

Director of Media & Design

The nZone
03.2024 - Current

Studio Manager

F45 FAIRFAX CIRCLE
11.2020 - 03.2024

Sales & Marketing Manager

HOLIDAY RETIREMENT
05.2019 - 10.2020

Marketing Manager

DRAKE LIGHTING
11.2018 - 05.2019

Digital Campaign Strategist

SOCIALLY PRESENT
05.2017 - 11.2018

Public Relations & Brand Strategist

WORD JOURNEYS INC
11.2016 - 04.2017

Marketing & Public Relations Coordinator

G&C MULTI-SERVICES, LLC, Digital
04.2016 - 11.2016

CrossFit L1 -

CrossFit Training

Certified Personal Trainer -

The National Academy of Sports Medicine

Bachelor of Science - Organizational Communication, Journalism & Mass Media Communications, Public Relations

Murray State University
Joseph Adams