Summary
Overview
Work History
Skills
Timeline
SalesAssociate

JOSEPH AMADOR

Sales Director
Flower Mound,TX

Summary

Accomplished sales leader with a proven track record of achieving outstanding results in progressively challenging roles. Proficient in utilizing cutting-edge tactics and entrepreneurial perspectives to facilitate negotiations, cultivate robust connections, and consistently exceed performance objectives. Possesses a dynamic and captivating demeanor, adept at driving results and delivering exceptional value.

Overview

22
22
years of professional experience

Work History

Draft Development Director

Constellation Brands Inc.
07.2024 - Current
  • Develop and execute a national draft beer strategy, ensuring alignment with Geographic Business Units and the broader on-premise team
  • Oversee national draft beer initiatives focused on expanding distribution and market share, and ensure the necessary tools, resources, and programs are in place to drive execution
  • Develop annual and long-term business plan goals that align with key sales priorities and on-premise growth, incorporating these into the annual sales focus calendar and tracking performance
  • Improve planning and tracking systems to analyze the draft beer segment, ensuring alignment across business units and distributor partners
  • Evaluate results, identify sales deficiencies, and develop corrective programs to improve performance
  • Coordinate with geographic business units, on-premise national account team, and channel marketing teams to develop and implement programs and support assets for the draft business.
  • Exceeded company fall draft plan, +105.3%
  • Record levels of PODs for Modelo Especial (55.2K) and Pacifico (18.5K)

On-Premise Director

Constellation Brands Beer Division
03.2013 - 07.2024
  • Lead a team of 13 sales professionals to increase simple/effective distribution, feature activity and consumer engagement
  • Align with key On-premise retailers to drive increased distribution, velocity and revenue using a consultative approach
  • Collaborate with MDMs to develop programming that drives wholesaler execution and focus against On-premise sales priorities
  • Advise and act as a strategic partner to the GMs and BUVP on all On-premise activity to include appropriating additional marketing resources in support of sales pillars
  • Lead share growth within the company in 2021 (+1.1), 2022 (+1.0), 2023 (+0.9) and 2024 (1.3)
  • Finished 2024 with the highest On-premise increase in PODS (8,457)

Market Development Manager

Constellation Brands Beer Division
06.2008 - 03.2013
  • Manage POS, Tactical and Marketing budget to assist wholesaler network achieve annual business plan
  • Develop wholesaler Monthly Business Objectives prioritizing display and feature activity by consumer demographic
  • Work collaboratively with marketing team to identify local opportunities and increase brand awareness
  • Develop business cases to justify value-added local radio and out-of-home marketing buys
  • Identify sales and distribution opportunities and develop action plans to close gaps
  • Attain Retail Standard requirements through constant wholesaler training utilizing fact-based on-line modules and personal experience
  • Highest case volume increase nationally in CY 09 (+112,000), CY10 (+288,000) & CY11 (+545,000)

Regional Account Manager

Constellation Brands Beer Division
12.2006 - 06.2008
  • Sell and execute marketing programs for local and regional On-premise chains totaling 375,000 cases
  • Manage tactical budgets to maximize exposure within assigned territory
  • Create custom, fact-based presentations to buyers utilizing COGNOS, IRI and Beer Institute data to maximize distribution and sales
  • Interact with all levels of account infrastructure to gain 'share of mind' to provide best possible ROI on implemented marketing programs
  • Recognized for highest volume trend increase in the on-premise (105.7%) in CY 2007

District Manager / Retail Sales Representative

Constellation Brands Beer Division
07.2003 - 12.2006
  • Manage wholesaler to attain Annual Business Plan goals, increase promotional activity within the On & Off premise, and increase execution at retail in all channels of trade
  • Utilized syndicated data to execute Trimester Reviews to identify sales and distribution opportunities to ensure goals are attained
  • Call on independent Hispanic supermarket and On-premise accounts to increase ad feature rotation, TPR's, distribution, and shelf space
  • Developed 'Barton Dominator' program for SW&S Las Vegas that became the standard for measuring success within their organization

Skills

Deadline oriented

Strategic planning

Project management

Teamwork and collaboration

Business development and planning

Team leadership

Goal setting and achievement

Pricing strategy

Timeline

Draft Development Director

Constellation Brands Inc.
07.2024 - Current

On-Premise Director

Constellation Brands Beer Division
03.2013 - 07.2024

Market Development Manager

Constellation Brands Beer Division
06.2008 - 03.2013

Regional Account Manager

Constellation Brands Beer Division
12.2006 - 06.2008

District Manager / Retail Sales Representative

Constellation Brands Beer Division
07.2003 - 12.2006

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JOSEPH AMADORSales Director