Graphic Designer - Print Production - Marketing Strategist
JOSEPH ANDERSON
4over, LLC
Mesa,AZ
Summary
Graphic designer, print production professional, and marketing strategist with 30+ years of experience bridging creative vision and production reality. Deep expertise in large and grand-format print, prepress, and estimating, backed by hands-on design, brand, and digital marketing experience. Known for files that print right the first time, jobs priced to stay profitable, and projects delivered from intake to shipping without surprises.
33
Years of experience
Work History
G4M Operator
1 Month- Run production on Canon and EFI VUTEK printers, driven through Caldera RIP.
- Operate Zund and Fotoba cutting systems for finishing and cut-to-size production work.
Print Production Specialist
5 Years- Oversaw the full production lifecycle, from file intake through shipping, for a wide range of printed products and experiential pieces.
- Produced point-of-sale, signage, and experiential materials for three Super Bowls (Arizona, Las Vegas, Los Angeles).
- Produced quarterly ads for chain stores including Walmart and 7-Eleven across Arizona, New Mexico, Nevada, west Texas, and Utah.
- Operated large format printers, digital presses, Aero Cutter, Duplo cutters, and binding equipment; performed cutting, laminating, mounting, and binding.
- Created production-ready artwork in Adobe Creative Suite; troubleshot equipment and coordinated service calls.
- Forecasted materials and inventory, managed approved vendors, and tracked waste, spoilage, and usage to reduce costs.
- Managed fulfillment, custom crating and packaging, and shipping documentation (labels, packing slips, bills of lading, customs paperwork); coordinated carriers including UPS and freight forwarders.
- Implemented quality control and process improvements; mentored the production team while managing multiple concurrent projects.
Grand Format Estimator / Traffic Controller
2 Years 8 Months- Estimated and routed grand-format jobs for clients including the Arizona Cardinals and Fox Restaurant Concepts.
- Laminated and ran roll-to-roll production; kept jobs on schedule from quote through delivery.
Senior Designer
2 YearsMarketing Coordinator
3 Years 3 Months- Led creative and digital content for the Avery Dennison partnership and represented the company at SEMA and SGIA.
- Operated SEAL laminators and roll-to-roll printers in support of product demonstrations and content.
- Event signage credits include Super Bowl, Fiesta Bowl, Phoenix Open, and Ali Fight Night Fundraiser
SEO Analyst - Digital Marketing
- Devised effective link-building campaigns to increase website authority and visibility.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Created customized marketing materials to increase product awareness.
- Managed search engine marketing budgets and tracked campaign performance.
Marketing Director, Carol Royse Lifestyle Team
3 Years- Built the annual marketing plan and B2B/B2C strategy; grew brand awareness through social media and viral content.
- Secured PR placements in the Arizona Republic, Wrangler News, and San Tan News; assessed campaign ROI.
Ecommerce Specialist (Contract)
5 Months- Managed Shopify, WooCommerce, BigCommerce, and Magento stores for large-format print products, including catalogs, order processing, email marketing, retargeting, SEO, and analytics.
Pre-Press Manager
- Ran preflight and plate-making for the Heidelberg press; produced package design, labels, and catalog photography for own-brand and private-label lines sold through retailers such as Sprouts and major drugstore chains.
Senior Designer
7 YearsGraphic Designer, part-time
2 YearsOutput Scanner Operator / Proofer
2 YearsGraphic Designer
1 YearEducation
MS - Technology Leadership
BA - Visual Communication
BFA
AAS
Skills
Production Large and grand-format printing
roll-to-roll and flatbed
digital presses
laminating
mounting
cutting
binding
finishing
preflight and prepress
color management
QC
Software / RIP Adobe Creative Suite
ONYX
Flexi
Caldera
Operations Estimating
traffic control
scheduling
inventory forecasting
vendor management
waste and cost tracking
shipping and fulfillment documentation
Marketing Brand strategy
email marketing
ecommerce platforms (Shopify
WooCommerce
BigCommerce
Magento)
SEO
social media
PR
Timeline
G4M Operator
4over, LLC
10.2026 - Current
Print Production Specialist
PepsiCo West Marketing
08.2021 - 08.2026
Grand Format Estimator / Traffic Controller
Prisma Graphic
02.2018 - 10.2020
Senior Designer
Direct Fairways
01.2016 - 01.2018
Marketing Coordinator
Mutoh America
06.2012 - 09.2015
Ecommerce Specialist (Contract)
DS International
03.2009 - 08.2009
Marketing Director, Carol Royse Lifestyle Team
Carol Royse Life
01.2009 - 01.2012
Senior Designer
Best Approach Publications
01.2000 - 01.2007
Graphic Designer, part-time
University of Toledo
01.1996 - 01.1998
Output Scanner Operator / Proofer
SFC Graphics
01.1995 - 01.1997
Graphic Designer
Afro-American Gazette
01.1994 - 01.1995
University of Advancing Technology
MS from Technology Leadership
Collins College
BA from Visual Communication
University of Toledo
BFA
Art Institute of Pittsburgh
AAS
PRO EM Party and Event Rentals
Pre-Press Manager
National Vitamin Company
SEO Analyst - Digital Marketing
PhoenixNAP