Joseph Arguello
San Marcos,California
Summary
Results-driven Senior Marketing Manager with 10 years of expertise in brand marketing, specializing in the craft beer industry. Proven track record of success in executing digital marketing strategies to maximize revenue and enhance fan engagement. Collaborative team player skilled at cross-functional cooperation for launching innovative products and maintaining consistent brand experience. Seeking to leverage extensive experience and strategic mindset for marketing excellence in a dynamic 2024 landscape.
Overview
13
13
years of professional experience
Work History
Senior Marketing Manager
Pizza Port Brewing Company
Carlsbad, CA
01.2023 - Current
- Increased store sales by 13% using strategic digital ads, email campaigns, and organic social media channels.
- Spearheaded the development and implementation of marketing initiatives for beer and merchandise, resulting in an additional $4M in revenue.
- Maintained consistent on-brand experience through championing and fostering team creativity and accountability.
Marketing Manager
Pizza Port Brewing Company
Carlsbad, CA
01.2021 - 01.2023
- Directed corporate marketing for branding initiatives, product launches, digital advertising campaigns, and event coordination.
- Created and deployed social strategies to foster engagement and strengthen community bonds.
- Grew gross profit by 36% through strategic expansion of merchandise program.
- Consistently championed the on-brand experience resulting in increased team creativity and accountability.
Senior Marketing Coordinator
Pizza Port Brewing Company
Carlsbad, CA
01.2017 - 01.2021
- Oversaw contracted talent in the delivery of studio and lifestyle photography, video production, and graphic design projects for impactful print and digital campaigns.
- Spearheaded a comprehensive rebranding initiative, overseeing all aspects from concept to execution.
Marketing Assistant
Pizza Port Brewing Company
Carlsbad, CA
01.2013 - 01.2017
- Executed an impactful brand marketing strategy via the establishment of a highly successful social media influencer program.
- Formulated and implemented effective social media approach leading to a remarkable growth in follower base, expanding from 5k to 100k.
Marketing Intern
Skeleton Crew Media
Oceanside, CA
01.2012 - 01.2013
- Collaboratively worked with Marketing Director on the creation of engaging digital and print ads, thereby elevating brand visibility in the snowboard market.
- Coordinated successful film premiere events across multiple states.
Education
B.S. Communications -
University of Utah
Salt Lake City, UTSkills
- Illustrator
- Lightroom
- Photoshop
- Strategic Planning
- Creative Direction
- Content Strategy
- Advertising Campaigns
- Data Analytics
- Marketing Analytics
- Digital advertising
- Budget Oversight
- Partnership Development
- Multi-channel marketing background
Websites
Accomplishments
Marketing Segment: Positioning a Brewery's Brand Through Social Media
Delivered a presentation at the California Craft Brewers Conference, focusing on effective digital strategies for increasing brand visibility and engagement in the craft beer industry. Highlighted successful approaches to positioning a brewery’s brand via social media platforms.
Timeline
Senior Marketing Manager
Pizza Port Brewing Company
01.2023 - Current
Marketing Manager
Pizza Port Brewing Company
01.2021 - 01.2023
Senior Marketing Coordinator
Pizza Port Brewing Company
01.2017 - 01.2021
Marketing Assistant
Pizza Port Brewing Company
01.2013 - 01.2017
Marketing Intern
Skeleton Crew Media
01.2012 - 01.2013
B.S. Communications -
University of Utah
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