Joseph Arrigoni

• Strategic Planning and Execution: Developed and implemented comprehensive marketing strategies across digital and traditional platforms to drive growth and enhance brand visibility.
• E-Commerce Management: Managed and optimized Shopify to improve user experience and streamline operations, increasing online engagement and sales.
• Team Leadership and Collaboration: Led cross-functional marketing teams, fostering collaboration with sales, product development, and customer service to align goals and initiatives.
• Digital and Social Media Campaigns: Oversaw all digital marketing efforts, including social media, email marketing, and paid advertising on Meta and Google.
• Brand Management and Content Creation: Maintained brand consistency across channels and collaborated on the development of engaging content for various platforms.
• Customer Engagement and Retention: Enhanced the customer journey through targeted campaigns, loyalty programs, and personalized communication strategies.
• Performance Analysis and Reporting: Tracked campaign performance using analytics tools, providing actionable insights and detailed reports to inform future strategies.
• Budget Management: Managed the marketing budget effectively, ensuring cost-efficiency and maximizing ROI.
• Vendor and Stakeholder Communication: Coordinated with third-party vendors and internal stakeholders to execute campaigns seamlessly.

Client Services & Marketing • CB1 Collections • August 2020 – [End Date]

• Developed and implemented client-specific solutions for collections and recovery, enhancing client satisfaction and retention.
• Led advertising, PR, and marketing communications, identifying new growth channels to support business expansion.
• Maintained client relations by addressing inquiries, resolving issues, and providing regular updates to support long-term partnerships.
• Delivered market feedback to guide sales strategy and support organizational objectives.

• Developed and executed strategic marketing plans, setting budgets, and overseeing projects to successful completion.
• Directed digital marketing (Facebook Ads, Google Ads, YouTube, Instagram, Pinterest), achieving increased engagement and conversions.
• Managed content creation, website operations, and vendor relations to build and strengthen brand presence.
• Led local commercial production from concept to storyboard, elevating brand visibility in target markets.

Managed financial operations by budgeting, collecting rents, and forecasting revenue.
• Oversaw construction projects, handling budgets, schedules, and coordination with subcontractors to ensure timely completion.
• Maintained compliance with safety and insurance standards, managing property maintenance and repair services.
• Contributed to project proposals and coordinated with subcontractors to meet timelines and cost goals.