Joseph Bocchino
Ladera Ranch
Summary
Executive Medical Device Sales Leader with 35 years of experience in driving sales and marketing strategies for early-stage organizations. Proven track record in market development and team leadership, fostering growth and accountability. Currently leading Elevation Spine Sales Team, focusing on innovative solutions and business development in the Western United States. Expertise in distributor sales channel expansion and new technology introduction.
Overview
35
35
years of professional experience
Work History
Vice President of Sales – West U.S.
Elevation Spine
Monterey
11.2023 - Current
- Led commercial relaunch of unique Stand-Alone ACDF Saber-C in Western U.S. Spine Market.
- Secured multi-year contracts with Honor Health and Banner Health, granting access to over 24 spine surgeons.
- Contracted 10 legacy distributor partners and established 32 new partnerships.
- Achieved highest average selling price (ASP) across entire U.S. market.
Vice President of Sales – West U.S.
Life Spine Inc
Huntley
07.2021 - 11.2023
- Launched MICRO INVASIVE EXPANDABLE Technology and comprehensive Spine & Biologics Catalog for Orthopedic and Neurosurgery markets.
- Recruited 12 Distributor Partners and 8 Surgeon KOLs, generating $3.25 million in first-year revenue.
- Achieved additional $3 million in revenue during second year through strategic partnerships.
Vice President of Sales – West U.S.
NovaBone Products
Alachua
04.2018 - 07.2021
- Drove $2 million in new sales growth through strategic relationships with spine distributors in Western U.S. region.
- Facilitated negotiation for company acquisition by UK-based HALMA, valued at $100 million in 2020.
Vice President of Sales – West U.S.
Prosidyan Inc.
Warren
07.2016 - 04.2018
- Spearheaded commercialization and market launch of FiberGraft, a bioactive glass synthetic bone grafting material.
- Expanded strategic distributor sales network throughout Western U.S.
- Secured contracts with four national hospital systems, including Scripps, PPHS, Sutter, and DOD/VA.
- Achieved $4 million in direct sales growth during first year, leading to $110 million acquisition by J&J Depuy in 2018.
Vice President of Sales – West U.S.
Zyga technology
Minnetonka
04.2014 - 07.2017
- Doubled Symmetry SIJF surgeries and revenue across Western U.S. region.
- Implemented distributor sales expansion strategy, enhancing market penetration.
- Developed and led award-winning Regional Business Development Team of eight members.
- Commercialized Symmetry, an innovative treatment for true Sacroiliac Joint Fusion based on AO principles.
- Facilitated acquisition by RTI through strategic Series A stock swap.
Vice President of Sales – Western U.S.
Baxano / Baxano Surgical
San Jose
10.2009 - 04.2014
- Developed and implemented go-to-market sales strategy for novel minimally invasive spinal decompression device.
- Grew direct and distributor spine sales network to over 230 representatives nationwide.
- Led strategic planning for faculty development, surgeon training, and cross-department collaboration.
- Facilitated acquisition by Trans1, merging decompression and fusion sales forces through strategic hiring and training.
- Achieved successful merger of sales organizations post-acquisition, generating over $24M in combined sales.
- Received Presidents Club Award in 2012 and 2013 as Area Sales Director / VP of Year.
- Launched iO-Flex and iO-Tome products, driving company growth from zero to $10M annually.
Director of Sales – Southern California
NuVasive / Compass Spine
05.2009 - 10.2009
- Distributor oversight of complete spine fusion product line
District Sales Manager
Kyphon / Medtronic Inc.
Sunnyvale
01.2002 - 01.2009
- Developed and managed team of sales professionals in California, achieving 22 consecutive Balloon Kyphoplasty sales quotas.
- Established new sales channels following acquisition of St. Francis Medical’s X-Stop Device.
- Increased X-Stop sales from $150,000 to over $1,000,000, highest growth rate in company history.
- Oversaw team management through merger of Kyphon with Medtronic Inc.
- Integrated cross-selling initiatives across diverse product sales teams.
- Achieved 22 consecutive Balloon Kyphoplasty District Sales Quotas from 2003 to 2008.
- Recognized as President's Award Recipient in 2002, 2003, 2006, 2007, and 2008.
- Mentored over 25 individuals into management, marketing, and promotional roles in 2009.
Spine Consultant
Kyphon / Medtronic
01.1999 - 01.2002
- Spearheaded development of minimally invasive Balloon Kyphoplasty solutions for vertebral compression fractures.
- Implemented grassroots marketing strategies to enhance standard care protocols for VCF patients.
- Crafted innovative business development initiatives emphasizing MIS procedure advantages in the market.
- Conducted successful launch of Outcomes Study for Balloon Kyphoplasty in 1999.
- Awarded President's Award in 2000 through 2002 for exemplary results.
- Named Sales Force MVP in 2001 for top sales achievements.
Spine Specialist
Spine-Tech
Minneapolis
01.1997 - 01.1999
- Generated over $1,000,000 in sales during first year for BAK Interbody Fusion Device launch.
- Converted surgical practices to new interbody fusion cage procedures from traditional ALIF/PLIF methods.
- Served as OR technical representative for spine business development across Orange County and Southern California.
- Recognized as 'Rookie of the Year' for West Area in 1998, demonstrating exceptional performance.
Regional Sales Manager
United States Surgical Corporation
Norwalk
01.1995 - 01.1997
- Transformed underperforming Southern California sales region with seven direct reports into a cohesive team.
- Achieved highest sales percentage in New Technology Products and Suture within West Division in six months.
- Prior to assignment, region failed to meet product quota for nine consecutive quarters.
- Awarded 'Fight To The Finish' Award in 1997 for leading highest percentage of New Product Sales.
- Received National Region New Products Award in 1997 for exceptional sales performance.
Corporate Accounts Manager
United States Surgical Corporation
01.1993 - 01.1995
- Spearheaded GPO contract negotiations with Tenet Health Systems, driving impactful outcomes on collaboration.
- Maintained liaison role between USSC and Tenet, establishing strong connections with top-level executives.
- Implemented successful competitive conversion tactics and value programs to maintain robust customer relationships.
- Designed and executed marketing campaigns targeting new patients and surgeons for Tenet facilities.
- Increased national and local sales revenues by facilitating significant business realignment towards strategic goals.
- Led field sales force management initiatives to solidify partnerships with Tenet, focusing on product innovation.
- Instrumental in negotiating a $29 million contract with Tenet as part of corporate team in 1995.
- Achieved a 32% revenue increase for Tenet/USSC in 1996 through securing 45 sub-agreements from competitors.
Integrated Healthcare Manager
United States Surgical Corporation
Norwalk
01.1992 - 01.1993
- Served as strategic implementer for USSC Partnering Programs to access competitive IHN contracts.
- Coordinated full conversion of competitive accounts to enhance market presence.
- Matrix managed field representatives, driving business growth in Southern California IHNs.
- Trained field sales force in consultative selling and USSC Partnering Programs, including best practices.
- Closed $1.6 million competitive contract with UniHealth IHN in Los Angeles, CA, in 1995.
- Implemented UniHealth contract, achieving 90% compliance among participating hospitals.
Certified Stapling Technician
United States Surgical Corporation
Norwalk
01.1990 - 01.1992
- Facilitated sales and technical support for hospitals, surgeons, and operating room staff in laparoscopic procedures.
- Certified in aseptic wet/dry scrubbing for training on advanced surgical techniques.
- Coordinated laboratory operations, trained residents and nurses, and managed cost reduction initiatives.
- Achieved complete conversion of competitive Orange County territory from J&J Ethicon in 1993.
- Received nomination for Rookie of the Year among 100 candidates in 1992.
- Exceeded performance quotas across all product categories for four consecutive quarters from 1994 to 1995.
- Executed four significant competitive conversions between 1994 and 1995.
- Launched USSC's inaugural Partnering Laparoscopic Hernia Program in hospitals in 1995.
Education
Micro-Biology - Pre-Med
California State University - Northridge
Pre-Physical Therapy -
Atlantic Community College
BS - Computer Systems Technology
Drexel University
Skills
- Sales strategy and forecasting
- Contract negotiation
- Market analysis and strategy
- Partnership development
- Revenue growth and management
- Customer relationship management
- Strategic planning and execution
- Team leadership and development
- Cross-functional collaboration
- Financial planning and analysis
- Employee motivation and engagement
- Teamwork and collaboration
Websites
Affiliations
HOPCO - Helping Other People COmpany Co-Partner with my wife Jennifer Sparks Bocchino - VOLUNTEER Non-Profit Faith Based Philanthropic Board of Director Consulting & Networking for 501 c3 organizations in the areas of: * Cancer Patient Solutions * Executive Leadership * Coaching * Team Building * Business Development * Funding * Vast Early Stage Organizational Experience * Open to recruit & share with our vast network of professional colleagues who too HAVE A HEART TO HELP !!!
Timeline
Vice President of Sales – West U.S.
Elevation Spine
11.2023 - Current
Vice President of Sales – West U.S.
Life Spine Inc
07.2021 - 11.2023
Vice President of Sales – West U.S.
NovaBone Products
04.2018 - 07.2021
Vice President of Sales – West U.S.
Prosidyan Inc.
07.2016 - 04.2018
Vice President of Sales – West U.S.
Zyga technology
04.2014 - 07.2017
Vice President of Sales – Western U.S.
Baxano / Baxano Surgical
10.2009 - 04.2014
Director of Sales – Southern California
NuVasive / Compass Spine
05.2009 - 10.2009
District Sales Manager
Kyphon / Medtronic Inc.
01.2002 - 01.2009
Spine Consultant
Kyphon / Medtronic
01.1999 - 01.2002
Spine Specialist
Spine-Tech
01.1997 - 01.1999
Regional Sales Manager
United States Surgical Corporation
01.1995 - 01.1997
Corporate Accounts Manager
United States Surgical Corporation
01.1993 - 01.1995
Integrated Healthcare Manager
United States Surgical Corporation
01.1992 - 01.1993
Certified Stapling Technician
United States Surgical Corporation
01.1990 - 01.1992
Micro-Biology - Pre-Med
California State University - Northridge
Pre-Physical Therapy -
Atlantic Community College
BS - Computer Systems Technology
Drexel University
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