Hi, I’m
Joseph Bradbury
Layton,UT
Summary
Versatile marketing strategist and Content leader with proven expertise in developing comprehensive B2B marketing initiatives for SaaS and technical industries. Demonstrated success in translating complex technical concepts into compelling narratives that resonate with diverse audiences, from C-suite executives to front-line practitioners. Skilled in orchestrating full-stack marketing operations while maintaining strategic oversight of content strategy, brand voice, and multi-channel campaigns.
Overview
9
years of professional experience
Work History
Vant4geSalt Lake City, USA
Senior Content Manager
05.2024 - Current
Job overview
- Company Overview: An advanced SaaS platform serving corrections institutions and human services industry
- Spearhead comprehensive marketing and content operations for an advanced SaaS platform and personal services
- Orchestrate end-to-end marketing initiatives while managing content strategy across all channels
- Developed and executed 12-month go-to-market strategy for new product launches, encompassing multi-channel campaigns and comprehensive creative collateral
- Published peer-reviewed paper in Corrections Today within first four months of hiring, establishing thought leadership in the corrections technology space
- Architected content strategy resulting in increased engagement across product pages, blog posts, and social media channels
- Streamlined content operations workflow, improving team efficiency, and reducing time-to-market for marketing materials by 50%
- Read, evaluated and edited manuscripts or other materials submitted for publication
- Created comprehensive editorial calendars and scheduled content across multiple channels
- Proofread copy to detect and correct errors in spelling, punctuation and syntax
- Planned contents according to publication's style, editorial policy and publishing requirements
- Developed story or content ideas, considering reader or audience appeal
- Wrote stories, articles, or newsletters for publication
Remote Solutions, LLCTucson, USA
Creative Manager
04.2019 - 02.2023
Job overview
- Company Overview: Engineering firm designing, building, and distributing the most effective remote racking tool on the market
- Established and led marketing department for engineering firm, developing comprehensive content strategy and managing four-person creative team
- Orchestrated marketing initiatives across digital and traditional channels
- Upong hire, accelerated production of 400+ page product catalog, completing project in six months versus planned one-year timeline
- Implemented marketing automation system resulting in 40% increase in email engagement rates resulting in over 20% increase in lead generation
- Produced and directed video content generating 200K+ views across social media platforms
- Developed technical documentation and training materials, improving customer onboarding efficiency by 25%
- Provided feedback on concepts presented by internal teams or outside vendors and agencies
- Recruited, trained and oversaw team of creative and production employees and freelancers
- Conducted market research to identify target audiences and trends.
- Approved art layouts, copy design and illustrative work for publication
- Hired staff members to develop design concepts into art layouts or to prepare layouts for printing
- Managed own accounts and projects, working within budget and scheduling requirements
On Any MotoTucson, USA
Creative Manager
04.2019 - 02.2023
Job overview
- Company Overview: A premier Ducati and Italian powersports dealer
- Spearheaded marketing operations developing data-driven campaigns and managing multi-channel content strategy
- Improved key metrics across digital platforms: Average visit duration: 2:59, Pages per visit: 4.46, Bounce rate reduction to 27.41%
- Orchestrated successful rebranding initiative, including website redesign and updated brand guidelines
- Developed seasonal marketing campaigns resulting in 35% increase in store foot traffic
- Recruited, trained and oversaw team of creative and production employees and freelancers
- Used Adobe Photoshop and Adobe Illustrator to create variety of graphic designs
- Grew client spending using hands-on and targeted approaches
SimpleviewTucson, USA
Content Strategist
01.2016 - 04.2019
Job overview
- Company Overview: Specialized in content development for major destination marketing organizations
- Managed content development for numerous websites and cities including including Park City, UT and Orlando, FL
- Specialized in creating engaging, research-driven content to drive tourism engagement.
- Consistently delivered 7-8 high-quality articles weekly with minimal revisions required
- Developed an innovative content strategy, increasing organic traffic and page views
- Established new content guidelines improving consistency across multiple writers
Education
University of Arizona
MFA from Nonfiction
Utah State University
MA from Literature
University of Utah
BA from English/History
Skills
- Omnichannel content strategy development
- Technical documentation
- White papers
- Copywriting expertise
- Content curation
- Editorial management
- Data-driven content optimization
- Brand voice development
- Brand voice governance
- Cross-platform social media strategy
- Email marketing automation
- Adobe Creative Suite
- Marketing automation platforms
- Salesforce CRM
- Google Analytics
- WordPress CMS
- Email marketing platforms
- Cross-functional team leadership
- Marketing operations management
- Campaign performance analysis
- Strategic planning
- Budget management
- Google analytics
- Email campaigns
- Vendor relationship management
- Cultural awareness
Awards
- Google Analytics Certification
- Grand Manan Field Studies Fellowship, Excellence in Writing and Research
- Eccles Foundation Writing Fellow, Utah State University
Languages
- English, Native
- Spanish, Reading
Leadership And Project Management
- Cross-functional team leadership
- Marketing operations management
- Campaign performance analysis
- Strategic planning and execution
- Budget management
- Vendor relationship management
Affiliations
- Ultra running
- Reading
- Fly fishing
- Traveling to remote, rural, and often rugged locations
- Teaching my children everything I can while learning more than I can handle
Accomplishments
- 2016 Grand Manan Field Studies Fellowship, Excellence in Writing and Research
- 2014 Alsie and Ed Schulman Writing Scholarship, University of Arizona
- 2011-2013 Eccles Foundation Writing Fellow, Utah State University
Timeline
Senior Content Manager
Vant4ge
05.2024 - Current
Creative Manager
Remote Solutions, LLC
04.2019 - 02.2023
Creative Manager
On Any Moto
04.2019 - 02.2023
Content Strategist
Simpleview
01.2016 - 04.2019
University of Arizona
MFA from Nonfiction
Utah State University
MA from Literature
University of Utah
BA from English/History
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