Summary
Overview
Work History
Education
Skills
Affiliations
Websites
Timeline
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Joseph Campbell

Tulsa

Summary

Innovative Digital Marketing Coordinator with a background in managing online marketing campaigns, using social media platforms and SEO strategies. Strengths include creating engaging content, conducting market research and implementing digital marketing plans. Have consistently boosted online presence for previous employers, leading to increased brand awareness and growth in customer base.

Overview

2
2
years of professional experience

Work History

Digital Marketing Coordinator

Drip City Coffee
Tulsa
09.2024 - Current
  • Monitored budget pacing and adjusted bids accordingly to ensure goals were met within budget limits.
  • Developed and executed Google Ads campaigns to support business objectives.
  • Led the team to increase sales by 26% through strategic marketing initiatives.
  • Boosted lead generation by 700% through innovative SEO, email marketing, and paid ad strategies
  • Used editing and graphic design tools to create content and visuals for social channels.
  • Utilized social media management tools (e.g., Hootsuite, Buffer) to schedule posts, track engagement, and analyze performance.
  • Engaged directly with followers, responding to comments and messages to foster a positive community.
  • Boosted account reach and visibility by 300%.
  • Implemented A, B testing of ads, campaigns to determine effectiveness of different approaches.

Digital Marketer and Creative Director

Viberrunners
Tulsa
04.2023 - 08.2024
  • Spearheaded digital marketing initiatives, driving a 30% surge in website traffic
  • Boosted lead generation by 72% through innovative SEO, email marketing, and paid ad strategies
  • Conducted data-driven A/B testing for ad creatives and landing pages
  • Pioneered a multi-channel campaign, expanding market share and customer base
  • Optimized web content for SEO, increasing organic search rankings.
  • Led team to launch targeted email campaigns, enhancing customer retention.
  • Developed a new online branding strategy, projecting a cohesive digital identity.
  • Managed diverse social media campaigns
  • Boosted brand visibility by 60%
  • Led team to increase sales by 26% through strategic marketing initiatives.
  • Optimized ad spend to reduce costs by 20% while maintaining campaign reach.
  • Initiated a content strategy that elevated web traffic by 40%.
  • Refined targeting techniques to enhance audience precision.

Education

Certification - Social Media Marketing

Meta
05.2023

Associate in Arts (A.A.) - Creative Arts and Media

Victory College
Tulsa, OK
05.2020

Some College (No Degree) - Principles of Marketing

Oral Roberts University
Tulsa, OK

Some College (No Degree) - Business Administration

Oral Roberts University
Tulsa, OK

Skills

  • Instagram
  • Twitter
  • Facebook
  • YouTube
  • TikTok
  • Canva
  • Hootsuite
  • SEO
  • Paid social media advertising
  • Marketing Content Development
  • Content Marketing
  • Creative writing
  • Social Media Marketing Strategy
  • Event Management
  • Content Creation
  • Campaign Management
  • Email marketing
  • Google Ads campaigns
  • Data-driven strategies
  • Graphic design
  • Budget management
  • Creative idea development
  • Multitasking capacity
  • Collaboration
  • Writing, editing, and proofreading

Affiliations

  • Modeling and Acting
  • Music artist and performer
  • Creative event organizer

Timeline

Digital Marketing Coordinator

Drip City Coffee
09.2024 - Current

Digital Marketer and Creative Director

Viberrunners
04.2023 - 08.2024

Certification - Social Media Marketing

Meta

Associate in Arts (A.A.) - Creative Arts and Media

Victory College

Some College (No Degree) - Principles of Marketing

Oral Roberts University

Some College (No Degree) - Business Administration

Oral Roberts University

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Joseph Campbell