Joseph Carvelli

• Sales & Business Development for a wholesale footwear startup designing women's fast fashion footwear.

• Increased corporate sales volume by 240% from high six figures to $low seven figures YoY.
• Trusted advisor to executive management, advising on financials, creating, and managing budgets (P&L margin up 2 points YoY), sales training programs, and marketing efforts.
• Spearheaded sales forecasting processes for regional sales reps, with advisory functions
• Designed sales playbook and strategies to target independent footwear retailers nationally and targeted department stores regionally.
• Identified new sales channels within existing accounts, adding 30% + to YoY sales.
• Working with five seasoned sales reps, facilitated weekly sales meetings to review account margins and sales plan achievements.
• YTD Currently exceeding sales plans through effective coaching, reviewing sales & inventory data, and consistently managing new client acquisition pipeline.
• Implemented SaaS sales, gross profit & inventory forecasting software.
• Facilitated brand launch on www.nordstroms.com.
• Integral in helping raise series A capital round with requested data.

• Planning & Business Development (Second engagement) A multi-billion-dollar fashion brand specializing in fast fashion footwear, handbags, and accessories
• Sold annual consulting contract with renewal in mid-six figures to provide Steve Madden and their International partner accounts with consulting services for merchandise planning, sales forecasting, and inventory forecasting strategies
• Managed multiple revenue models, process flows, and customer engagement strategies to achieve YoY sales growth of 18%
• Exceeded total sales target for 2021 by 11% and increased gross profit for Steve Madden International by 2% points
• Enhanced existing systems and procedures to reduce the time to process weekly data by updating the process of utilizing Excel usage by an estimated 60%
• Compiled and analyzed data with sales reps and international clients to improve inventory turn
• Improvements ranged from .5 to 2 turns
• Skillfully managed 9 international partner relationships to promote proactive sales and inventory management approaches
• Worked directly with international partners three times a year in the NYC showroom to review sales and inventory strategies.

• Provides SMB to Tier 2 enterprise retailers with SaaS POS software, e-commerce platform, marketing platform, and credit card services.
• Increased existing book of business of 187 customers' sales by 27% of add-on sales through April 2019.
• Closed 80k sale within first 90 days.
• Achieved monthly planned sales quotas and exceeded third-month quota by 25%.
• Attended four trade shows in the first five weeks of employment harvesting leads and was vital in assisting in closing three sales exceeding $100K.
• Overcame objections and adjusted proposals to achieve profitable sales.
• Set a 90-day sales goal of $125,000 to sell ancillary peripherals & upgrades, achieving 105% of the targeted goal.
• Engaged in weekly follow-up phone calls and performed demos via Zoom to verify pipeline sufficiency and accuracy to achieve monthly quota.
• Trained clients on product features and updates
• Established close relationships with existing clients to further the sale of new features.
• Leveraged CRM to collect, organize and manage planned sales.
• Worked closely with other departments to understand the full scope of available offerings and provide top-notch salesmanship to customers.
• Provided monthly sales forecasts with an average forecast accuracy within 9% of quota.

• Founded an inventory strategy consulting firm providing retailers with a propriety SaaS platform for forecasting inventory, sales, profit, and critical open-to-buy metrics with multi-user .net web reporting.
• Executed digital strategies to establish new client acquisition.
• Increased sales, profit, and cash flow by unifying sales plans with marketing email and direct mail strategies.
• Acquired and grew clients ranging from $2m to $1B+.
• Increased the SaaS portfolio monthly billing from $3,200 to $10,500.
• Managed contract (re) negotiations (MSAs, SOW.)
• Led Retail Planner software development project, managed timelines and team resources for software development and enhancements.
• Increased revenue YoY by implementing an effective sales funnel process from prospecting leads through close.
• Contributed to client's success by delivering engaging client-facing presentations to communicate rolling 18-month sales, margin & inventory spend plans.
• The customer-first approach in account management planning achieved complete customer satisfaction.

• Managed sales increase from $7.5 million to $9.9 million
• Increased margin from 47% to 53%
• Mid-four-figure Monthly SaaS account
• Recognized existing inventory purchasing strategy issues and engineered changes that improved top line, gross profit, and net profit on P&L
• Demonstrated how long- and short-term project planning and strategizing for on-time merchandise deliveries tied to marketing efforts would provide earlier trend data to be acted on
• Formulated forecasts model to achieve $10MM annually
• Attended monthly sales planning meetings and quarterly bottom-up plan reviews
• Worked with the sales team, buyers, and management to collaboratively reach sales and margin targets, consistently meeting or exceeding department sales goals.

• Multinational Manufacturer and Retailer of apparel, footwear, and all things leather
• This is a direct-to-consumer business model with a multi-channel business model
• Managed 6 planners, 8 buyers, 8 allocators in all areas of sales forecasting, merchandise purchase planning, and allocation
• Mid 6 Figure+ sale, with additional consulting fees and platform enhancements
• Improved and monitored off- and on-site inventory levels to guarantee product availability to ensure planned target KPIs were achieved
• Managed revenue model at + $500,000,000
• Liaised with sales, marketing, and management teams to develop solutions to accomplish shared sales objectives
• Increased profit margins by effectively controlling pricing, markdowns budget, and optimizing product turns
• Established KPI's for each department as well as regional sales management teams
• Recruited, interviewed, and hired employees and implemented mentoring program to promote positive engagement
• Collaborated with all C-Suite to achieve continuous improvements
• Compiled and formatted data to present a cohesive approach required to meet forecasted sales performance collectively as a group.