Joseph Cirilo
New Orleans,LA
Summary
Innovative Digital Marketing Specialist with proven ability in developing and implementing strategic online marketing campaigns across various digital platforms. Strengths include SEO optimization, digital media management, data analysis, and problem solving. Contributions to enhancing brand presence and consistently achieving business goals through effective campaign management.
Overview
22
22
years of professional experience
Work History
Digital Marketing Specialist
Creole Cuisine Restaurant Concepts
New Orleans, Louisiana
04.2024 - Current
- Strategic Execution: Collaborate with the Social Media Manager to craft and implement compelling digital marketing and social media campaigns that resonate with the target audience.
- Content Creation: Spearhead social media efforts by curating, posting, and scheduling diverse content to enhance user engagement, and inspire action.
- Community Engagement: Monitor user-generated content, and interact with the online community promptly and appropriately, shaping Creole Cuisine's online presence.
- E-Commerce Optimization and Revenue Growth: Manage and optimize digital channels that drive online transactions, including gift cards, catering orders, reservations, and private event rentals.
- Influencer Collaboration: Forge and maintain relationships with influencers, extending brand reach and authenticity.
- Innovation and Creativity: Actively participate in the brainstorming and execution of digital content, including promotions, ad campaigns, and email/SMS marketing strategies.
- Market Awareness: Keep a pulse on the latest social media trends, technologies, and industry news, ensuring marketing strategies remain ahead of the curve.
- Performance Analysis: Analyze campaign and e-commerce performance, utilizing data-driven insights and tracking methods.
- Copywriting Excellence: Support the marketing team with top-notch copywriting and copyediting skills, ensuring the message is clear, compelling, and brand-aligned.
Marketing Director
Lokel Group (Contract)
New Orleans, Louisiana
06.2023 - Current
- Represented Lokel Group and partner suppliers in designated markets.
- Developed and nurtured relationships with bars and accounts.
- Facilitated face-to-face discussions to share program opportunities with accounts.
- Acted as primary liaison between Lokel Group, partner suppliers, and bars/accounts.
- Coordinated account communications leading up to program execution.
- Delivered printed and digital materials to accounts as needed.
- Collaborated with partners' local teams when necessary.
Contributing Writer
WHERE Y'AT Magazine
New Orleans, Louisiana
04.2023 - Current
Co-Founder and Co-Host
The Kraken Pod
New Orleans, Louisiana
10.2021 - Current
Founder, Digital Media and Marketing Consultant
Pass the Everything
New Orleans, Louisiana
04.2017 - Current
Director of Marketing and Resource Development
Boys & Girls Clubs of Southeast Louisiana
New Orleans, Louisiana
01.2020 - 03.2021
- Developed and executed resource development and marketing plans aligned with corporate growth strategy.
- Cultivated major gifts through grant writing, solicitations, and fundraising campaigns.
- Led the optimization of online giving platforms, event ticketing, and merchandise sales to drive digital revenue growth.
- Provided direction to CEO and Board of Directors on effective oversight of resource development activities.
- Researched and analyzed donor base to develop strategic plans for single and multi-year initiatives.
- Prepared proposals for corporate and foundation support, securing funding for organizational programs.
- Oversaw logistics for special events, including sponsorship acquisition and marketing material preparation.
- Maintained professional communication channels, leveraging social media to enhance organizational mission.
- Established partnerships with youth-serving organizations, fostering collaboration with community stakeholders.
Lead Talent Acquisition Specialist
Advantage Medical Professionals
Greater New Orleans Area
10.2017 - 01.2020
Technical Recruiter, ERP Support Services
TEKsystems
Greater New Orleans Area
04.2015 - 09.2017
Logistics Account Executive
Total Quality Logistics
Denver, Colorado
04.2014 - 11.2014
Marketing, E-Commerce and Sales Support
Honey Smoked Fish Company
Denver, Colorado
06.2013 - 12.2013
Marketing Coordinator
Global Dance
Denver, Colorado
01.2012 - 01.2013
Business and Social Media Relations Intern
The Adventurous 500
Denver, Colorado
06.2011 - 01.2012
Film Videographer
University of Colorado at Boulder
University of Colorado at Boulder
07.2009 - 05.2010
Event Planner/Marketing Coordinator
University Memorial Center
University of Colorado at Boulder
07.2008 - 05.2009
Boatswains' Mate
United States Navy
Norfolk, Virginia
08.2003 - 08.2007
Education
Bachelor of Arts - BA - Sociology and Digital Media
University of Colorado
Boulder, Colorado01.2012
Skills
- Digital Marketing Strategy
- Campaign Development
- Performance Evaluation
- Customer Engagement
- Meta Ads Manager
- Team Leadership
- Market Research
- Google Analytics
- Problem Solving
- Critical Thinking
- Data Analysis
- WordPress
- Mailchimp
- Canva
- Adobe
Websites
Timeline
Digital Marketing Specialist
Creole Cuisine Restaurant Concepts
04.2024 - Current
Marketing Director
Lokel Group (Contract)
06.2023 - Current
Contributing Writer
WHERE Y'AT Magazine
04.2023 - Current
Co-Founder and Co-Host
The Kraken Pod
10.2021 - Current
Director of Marketing and Resource Development
Boys & Girls Clubs of Southeast Louisiana
01.2020 - 03.2021
Lead Talent Acquisition Specialist
Advantage Medical Professionals
10.2017 - 01.2020
Founder, Digital Media and Marketing Consultant
Pass the Everything
04.2017 - Current
Technical Recruiter, ERP Support Services
TEKsystems
04.2015 - 09.2017
Logistics Account Executive
Total Quality Logistics
04.2014 - 11.2014
Marketing, E-Commerce and Sales Support
Honey Smoked Fish Company
06.2013 - 12.2013
Marketing Coordinator
Global Dance
01.2012 - 01.2013
Business and Social Media Relations Intern
The Adventurous 500
06.2011 - 01.2012
Film Videographer
University of Colorado at Boulder
07.2009 - 05.2010
Event Planner/Marketing Coordinator
University Memorial Center
07.2008 - 05.2009
Boatswains' Mate
United States Navy
08.2003 - 08.2007
Bachelor of Arts - BA - Sociology and Digital Media
University of Colorado