JOSEPH C. PASQUALINI
Mount Kisco
Summary
Results-driven and highly motivated Director of Sales with full ownership of strategic decision-making, sales execution, and brand growth. Adept at securing multimillion-dollar programs, forging partnerships with C-Level and VP decision-makers and overseeing all aspects of the sales and client retention cycle.
Overview
17
17
years of professional experience
Work History
Director of Sales and Key Accounts
PRODUCT LAUNCHERS
03.2016 - Current
- Company Overview: Sales, Marketing, and Distribution Company specializing in product placement for big box retail and National sales platforms.
- Full Strategic Ownership: Lead all aspects of sales strategy, decision-making, and execution for a diverse portfolio of brands, driving revenue growth and long-term success
- Retail Leadership & Business Development: Forge high-level partnerships with Target, Walmart, CVS, Walgreens, Lowe’s, Home Depot, and QVC, working directly with C-Level and VP executives to secure shelf space and retail programs
- National Media Sales & Execution: Spearheaded multimillion-dollar sales programs and managed distribution for successful product features on Good Morning America, The View, Kelly & Mark, and other major platforms, ensuring seamless execution from vendor negotiations to consumer fulfillment
- Market Expansion & Brand Growth: Develop and execute marketing strategies that enhance brand awareness, optimize retail performance, and position products for long-term success
- Revenue & Program Management: Oversee high-value, multi-retailer campaigns, ensuring flawless execution and maximizing ROI for clients
Event Operations Director | DJ & MC
Extreme Music Productions
01.2008 - Current
- Sales & Client Relations: Lead the full sales process for prospective clients, specializing in high-end weddings and large-scale corporate events, ensuring tailored entertainment solutions that exceed client expectations.
- Brand Development & Marketing: Play a pivotal role in the company’s brand growth, developing marketing initiatives and expanding market presence, contributing to multiple industry accolades.
- Performance & Event Execution: Personally performed at 1,000+ events as a DJ and MC, delivering top-tier entertainment that has earned Westchester Magazine’s "Editor’s Choice" for Best Wedding DJ and WeddingWire’s "Couples' Choice Award."
- Leadership & Talent Development: Recruit, mentor, and lead a team of DJs and MCs, guiding them from event production assistants to professionally trained, in-demand entertainers.
Education
M.S. - Business Management
MANHATTANVILLE COLLEGE
Purchase, NY05.2016
B.A. - Mass Communications
IONA COLLEGE
New Rochelle, NY05.2011
Skills
- High-Level Sales & Negotiation
- Business Development
- Strategic Planning
- Retail Program Management
- C-Level & VP Partnerships
- Multi-Million Dollar Deal Execution
- Marketing & Brand Growth
- Event & Project Management
- Public Relations
- Salesforce
- Microsoft Office Suite (Word, Excel, PowerPoint)
Timeline
Director of Sales and Key Accounts
PRODUCT LAUNCHERS
03.2016 - Current
Event Operations Director | DJ & MC
Extreme Music Productions
01.2008 - Current
B.A. - Mass Communications
IONA COLLEGE
M.S. - Business Management
MANHATTANVILLE COLLEGE
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