Joseph Crawford
Los Angeles,CA
Summary
Results-oriented digital marketer with over 8 years of experience in brand storytelling, media management, and digital asset creation. Demonstrated success in developing and executing innovative campaigns that drive engagement and traffic. Experience working with sales teams, vendors, and clients to drive growth and achieve business objectives. Seeking to leverage expertise in digital marketing, campaign management, and customer service to excel in a sales forward role and help businesses succeed.
Overview
9
9
years of professional experience
Work History
Corporate Communications Manager
The True Life Companies
09.2021 - 01.2024
- Lead development and execution of innovative campaigns through various channels, driving brand awareness and engagement.
- Coordinate with cross-functional teams to develop compelling presentations, marketing materials, and written content.
- Guide in-house employees in strategies for successful internal and external communications.
- Prepare RFP and RFQ responses for new business pitches and presentations.
- Manage company events, town halls, and meetings.
Channel Marketing Specialist
Infineon Technologies
04.2020 - 09.2021
- Increased brand visibility by developing and executing channel marketing strategies.
- Enhanced partner relationships through continuous communication and support for promotional campaigns.
- Boosted sales revenue with effective channel marketing initiatives, including co-marketing programs and incentives.
- Optimized marketing budget allocation by regularly analyzing campaign performance and adjusting strategies accordingly.
Digital Marketing Specialist
DocMagic
08.2018 - 12.2019
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Managed Hubspot and Salesforce CRM systems for lead management.
- Improved conversion rates by designing and executing A/B tests for landing pages and paid ad campaigns.
- Enhanced user experience on the company website through strategic design updates and content improvements.
Director of Marketing and Business Development
StarTutors, Inc
08.2017 - 08.2018
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Conducted market research to identify growth opportunities and drive strategic planning decisions.
- Developed creative marketing campaigns, resulting in increased customer engagement and sales.
- Optimized digital marketing efforts by utilizing SEO, SEM, and social media strategies for maximum exposure.
- Championed customer-centric approaches throughout all marketing initiatives, leading to increased customer satisfaction levels.
Marketing Coordinator
SambaSafety
12.2014 - 07.2017
- Increased customer engagement through the creation of compelling social media content and strategies.
- Developed visually engaging marketing materials to support product launches and promotions.
- Facilitated productive trade shows, leading to increased lead generation and brand exposure.
- Assisted sales and marketing teams by designing and executing creative email marketing campaigns.
- Improved website traffic with the implementation of SEO best practices and keyword research.
Education
Bachelor of Arts - Journalism
University of Colorado At Boulder
Boulder, CO12.2014
Skills
- Expert in Digital Marketing
- Excellent Verbal/Written Communication
- B2B Sales & Marketing
- Product Storytelling
- CRM Management
- Managing Communications Channels
- Creating Multimedia Assets
- Vendor Management
- Excellent People Skills
- Customer Service
Interests
- Cooking
- Photography
- Cycling
Timeline
Corporate Communications Manager
The True Life Companies
09.2021 - 01.2024
Channel Marketing Specialist
Infineon Technologies
04.2020 - 09.2021
Digital Marketing Specialist
DocMagic
08.2018 - 12.2019
Director of Marketing and Business Development
StarTutors, Inc
08.2017 - 08.2018
Marketing Coordinator
SambaSafety
12.2014 - 07.2017
Bachelor of Arts - Journalism
University of Colorado At Boulder
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