Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

JOSEPH FUNDARO

Summary

Agency-experienced media planner with data-driven mindset to deliver traditional and digital ad campaigns effectively. Demonstrates exceptional analytical, communication, and collaboration skills with internal and external partners. Expert in market, competitive, and audience research, informing planning process for clients.

Overview

3
3
years of professional experience

Work History

Associate, Media Planner

Assembly Media (Global)
05.2023 - Current
  • Responsible for aiding in omnichannel integration, planning, and strategy for LTV and programmatic media.
  • Played an integral role leading LTV investment team, which resulted in the client's overall CPM being 22 percent below market expectations and a 96 percent clearance rate in 2024.
  • Ownership of competitive analyses and strategies to inform planning process.
  • Manage multi-million dollar budgets and project timelines efficiently, ensuring strong delivery of all campaigns.
  • Collaborate with internal and external agency partners for campaign assessments, optimizations, and testing.

Tax & Administrative Assistant

Franskoviak Tax Solutions
02.2022 - 03.2023
  • Assisted with digital and traditional marketing campaigns for Employee Retention Credits (ERC), which contributed to a 33 percent increase in revenue
  • Prepared tax returns, extensions, tax planning calculations, and write-ups for personal and organizational entities
  • Supported senior tax professionals with research and analysis of complex tax issues, contributing to successful outcomes for clients.
  • Prepared comprehensive reports on clients' financial standing, providing insights for informed decision-making during tax planning sessions.
  • Developed solid working relationships with clients, establishing trust and confidence in our services as an organization.

Education

Master of Science - Marketing

Walsh College
Troy, MI
09.2023

Bachelor of Science - Criminal Justice (Honors)

Wayne State University
Detroit, MI
12.2020

Skills

  • Linear TV and programmatic planning
  • Cross-channel integration
  • Budget management
  • Campaign strategy and development
  • Competitive analysis
  • Client communication
  • Prisma (Mediaocean)
  • VIVVIX AdIntel (Kantar)
  • eTelmar
  • Nielsen (NMI Local and National)

Affiliations

  • AdCraft (Detroit)
  • Association of National Advertisers
  • Assembly Culture Committee

Timeline

Associate, Media Planner

Assembly Media (Global)
05.2023 - Current

Tax & Administrative Assistant

Franskoviak Tax Solutions
02.2022 - 03.2023

Bachelor of Science - Criminal Justice (Honors)

Wayne State University

Master of Science - Marketing

Walsh College

Similar Profiles

CREATE PROFILE
JOSEPH FUNDARO