JOSEPH GABRA

• Developed and implemented a comprehensive marketing plan that increased inbound sales leads by over 100% in less than 6 months
• Managed a monthly average marketing budget of $1.5M across multiple platforms, including Taboola, Outbrain, Google, Facebook, RevContent, ContentStudio
• Discovered/Onboarded affiliate marketers to push traffic/leads to our debt resolution services
• Led the development of an SEO strategy that generated high-intent organic leads and engagement
• Established a unified marketing/branding message, mission statement, and compliance standard across the sales and marketing departments.
• Created and managed social media campaigns to increase brand engagement.
• Developed and tracked performance indicators to measure results of marketing campaigns.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Generated partnerships/sponsorships with related and partnering entities to enhance marketing objectives (credit counseling, national debt relief, Florida Attorney General)

• Owned and managed the end-to-end sales cycle and built realistic and actionable commercial proposals that grew profit margins
• Restructured the marketing and sales team, including performance marketing, content marketing, campaign management, lead generation, and user acquisition
• Built strategic business partnerships that expanded the company's product offerings and increased revenue by 70%
• Managed and developed a remote team of 30+ marketing and sales professionals, increasing ROI by an additional 35%
• Assessed and implemented new lead generation strategies through call centers, text messaging tools, and A/B testing
• Produced revenue-generating social community branded content, including web TV shows with brand integrations on YouTube

• Focused on the sales of our powerful carrier billing solutions and affiliate program. Successfully and effectively monetizing mobile traffic for our affiliates through the use of our own mobile offers that take advantage of some of the most efficient carrier billing solutions of the time
• Served customers with knowledgeable, friendly support at every stage of business dealings
• Developed and maintained strong working relationships with professionals within assigned territory
• Achieved sales goals and service targets by cultivating and securing new customer relationships
• Developed and presented valuable sales presentations to potential customers to highlight features and benefits of products
• Maintained current knowledge of evolving changes in marketplace
• Negotiated prices, terms of sales and service agreements.
• Met with customers to discuss and ascertain needs, tailor solutions and close deals
• Contributed to event marketing, sales and brand promotion
• Collaborated with the international sales team, achieving aggressive quarterly and annual targets
• Took part in the company's expansion of services offered as well as the company's significant growth into new markets
• Collaborated with marketing department to develop strategic plans to increase individual enrollment and affiliate program revenues through social growth, networking, and media buys

• Conducted primary and secondary research to better understand customer needs and behaviors.
• Used various market research tools and techniques to gather, analyze and interpret data.
• Wrote engaging and successful marketing, advertising, and website copy.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Worked with multiple teams and departments to develop sales strategies and marketing plans for web-to-mobile marketing division.
• Relocated to new UK headquarters to facilitate company mergers, growth, and product expansions

Computer Science, Graphic Design

• Relevant Coursework: C+ and Basic Programming Languages & Macromedia Media Flash Design
• Professional Development: Skill Based Training, Pursuing certificates, accreditations or other credentials through educational programs
• Extracurricular Activities: Music Composition and Scoring for Film & Television