Joseph G. Helgeson
Crookston,MN
Summary
Dynamic Market President with established success at Old National Bank, specializing in sales strategy formulation and enhancement of customer experiences.
Overview
16
16
years of professional experience
Work History
Market President
Old National Bank
10.2025 - Current
Market President
Bremer Bank, a division of Old National Bank
05.2024 - 10.2025
Senior District Manager
Minnwest Bank
02.2022 - 05.2025
- Set branch and individual sales goals based on company and business line VTO and budget.
- Spend, on average, 4 days per week in branches observing, coaching, engaging and mentoring retail staff.
- Lead and champion a specific area (Deposits, Loans or Sales) and collaborate with other District Managers, Director of Retail and Market Presidents in such areas.
- Drive and mentor managers on sales skill development and coaching of their employees.
- During branch visits, remain keenly aware of what customers see, hear, observe, and the quality of their experience from the moment they approach the office to the moment they leave.
- Attend branch sales meetings and play an active role in the sales drive and accountability of the branch.
- Drive customer experience and excitement within branches and break down silos with ongoing communication between business lines.
- Accountable for district income, expense, deposit and consumer loan volume goals.
- Monitor and hold staff accountable for sales productivity and teamwork.
- Compliment and recognize good results and encourage individual improvement and development through coaching.
- Lead the direction of the district Efficiency Consultant to remove obstacles to the sales and service process.
- Responsible for employee selection and recruitment, performance evaluations, merit increases, promotions and bonuses of staff within assigned district.
- Ensure common service standards are met.
- Assist with complex customer calls and service as needed.
Retail Sales and Service Leader
Minnwest Bank
08.2021 - 02.2022
- Drives and tracks performance and accountability for retail sales and service efforts in the branches for both deposits and loans to achieve company sales targets.
- Develop targeted sales strategies and establish sales goals for retail.
- Drives branch business development activity, credit quality, and training and development.
- Manages Retail sales incentive programs.
- Eliminates silos by fostering teamwork and building collaborative relationships between all business lines.
- Coordinate with marketing for company retail sales campaigns and promotions.
- Manages staffing model to promote high sales productivity and high service quality.
- Drive Minnwest culture in all aspects of the job and encourages staff to have active participation in community organizations and events.
- Assists branch management with complex customer needs and sales calls as needed.
- Assists branch management with necessary HR issues that arise.
- Attend branch sales meetings and periodically present segments of the meetings.
- Responsible for gathering and escalating pricing and product suggestions for deposits and consumer credit.
- Meet retail service standards and establish staff recruitment strategies.
- Performance Management of Retail Sales Managers.
Assistant Consumer Credit Manager / Mortgage Lending Officer
Minnwest Bank
03.2019 - 08.2021
- Assist the Consumer Credit Manager with underwriting, exceptions and approvals, while being an additional lead for the consumer lending staff.
- Act as a liaison for the bank’s new consumer credit products, programs and initiatives.
- Identify consumer credit performance barriers and diagnoses steps for improvement action.
- Solicit new residential first mortgages from new and existing customers, referral sources and continue to develop and maintain professional external and internal referral sources.
Consumer Market Manager
KleinBank, a division of Old National Bank
07.2015 - 03.2019
- Offer recommendations and provide input into the consumer banking strategic plan developed by the Market President/Consumer Banking.
- Provide leadership by example and through coaching, paying particular attention to performance, and providing positive reinforcement, training and support necessary for employees to succeed.
- Increase the deposit and consumer loan base of the market based on goals established around market opportunity.
- Implement a written sales and profit plan for the market outlining each individual office goals and objectives based on market opportunity.
- Provide leadership and participate in the market sales incentive program.
- Ensure development of written retail performance goals for Branch Managers and the market.
- Conduct weekly meetings with Branch Managers to review sales, service, and management and banking skills, and to review product knowledge and individual office performance goals and achievements.
- Market and sell all Banks’ deposit and consumer loan products and make referrals to other appropriate sales areas include alternative investments and commercial banking.
- Retain market clients and increase the level of products used by these clients.
- Solicit new business by accompanying Personal Bankers, Business Bankers, Financial Consultants, and/or Bank President on outside calls to prospects.
- Maintain a working understanding of all products and services sold by the Bank.
- Understand competitor bank products/services.
- Ensure clients’ needs are met and that employees perform in an effective manner.
- Ensure the market is staffed appropriately according to retail staffing model.
- Assist in employee development and retention through supporting ongoing training of employees in technical skills, sales skills, client service, consumer products, operations, and compliance issues.
- Ensure compliance with regulations, Bank policies, and safety and security procedures.
- Responsible for preparing retail marketing report to Market Advisory Board.
Branch Manager
KleinBank
06.2013 - 07.2015
- Manage the branch office in accordance with policy, procedures, and regulations.
- Hire, coach, and train a successful team. Prepare performance appraisals for direct reports. Ensure overall performance expectations are met for branch according to management’s directives.
- Motivate and coach bank staff to proactively provide information to clients regarding consumer banking products and services. Help others learn through formal or informal methods; identify training needs; perform observations and provide constructive feedback.
- Ensure that office is staffed appropriately according to retail staffing model.
- Responsible for scheduling consumer banking staff work schedules to provide efficient, quality service. Be prepared to fill in shifts as needed to ensure proper staffing.
- Ensure compliance with consumer banking audits.
- Actively participate in annual goal planning and budgetary work for office.
- Develop relationships with clients to proactively identify clients’ needs.
- Provide prompt, friendly and courteous service to all clients and team members.
- Acquire and maintain knowledge of all required compliance procedures. Attend and complete required compliance training.
- Have in-depth knowledge and ability to sell deposit and retail lending products/services.
- Retain clients and increase the level of products used by clients.
- Open and close deposit products.
- Learn about competitor bank products/services and sell the advantages of KleinBank products and services.
- Accept applications, sell and close retail loans.
- Recognize opportunities to cross-sell bank products/services and make appropriate referrals according to performance standards.
- Promote favorable image of the financial institution in various civic and community functions to enhance its image and develop new business.
Sales Manager
RVI, Inc.
12.2009 - 06.2013
- Serve with the President, Senior VP and VP of Operations as the management team for the company.
- Establish plans and strategies to expand customer base in focused markets.
- Develop business plans and sales strategies to ensure attainment of company sales goals.
- Assists in the development and implementation of marketing plans as needed.
- Responsible for the performance and development of Account Executives.
- Recruit and hire Account Executives, perform training, and conduct performance reviews.
- Assists Account Executives in preparation of proposals and presentations.
- Ensure adherence to all company policies, procedures and business ethics codes.
- Development of quarterly client Portfolio Reviews.
- Responsible for presenting quarterly and year-end financials, projections and future goals to the CEO and upper Management team.
- Identifying prospects and focusing time and energy on top prospects.
Education
Diploma - Banking
Graduate School of Banking
Madison, WI01.2018
Certificate - Executive Leadership
University of Wisconsin
Madison, WI01.2018
A.A. - Business Management
University of Phoenix
Online01.2009
Sales and Marketing, Television and Radio Broadcasting
Thief River Falls Community and Technical College
Thief River Falls, MN01.1999
Skills
- Sales strategy development
- Customer experience enhancement
- Coaching and mentoring
- Performance management
- Regulatory compliance oversight
- Relationship management
References
References are available upon request.
Timeline
Market President
Old National Bank
10.2025 - Current
Market President
Bremer Bank, a division of Old National Bank
05.2024 - 10.2025
Senior District Manager
Minnwest Bank
02.2022 - 05.2025
Retail Sales and Service Leader
Minnwest Bank
08.2021 - 02.2022
Assistant Consumer Credit Manager / Mortgage Lending Officer
Minnwest Bank
03.2019 - 08.2021
Consumer Market Manager
KleinBank, a division of Old National Bank
07.2015 - 03.2019
Branch Manager
KleinBank
06.2013 - 07.2015
Sales Manager
RVI, Inc.
12.2009 - 06.2013
Diploma - Banking
Graduate School of Banking
Certificate - Executive Leadership
University of Wisconsin
A.A. - Business Management
University of Phoenix
Sales and Marketing, Television and Radio Broadcasting
Thief River Falls Community and Technical College