Summary
Overview
Work History
Education
Skills
Other Projects
Affiliations
Timeline
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Joseph Goodsir

Joseph Goodsir

Lake Bluff,IL

Summary

Recent graduate seeking to market for a dynamic brand. Eager to contribute strong digital platform strategy, writing prowess, cultural knowledge, and passion for brand storytelling to drive business growth.

Overview

4
4
years of professional experience

Work History

Consultant

FUN Enterprises, Inc.
01.2025 - 05.2025
  • Designed revenue model adjusting pricing and utilization to maximize SPEAK division profitability
  • Analyzed industry-leading bureaus, assessing media strategies and operational models
  • Conducted interviews with past clients to identify key value drivers and improve service offerings

Dynamic Editorial Intern

Champions Circle
01.2024 - 05.2024
  • Aided Michigan Athletics’ officially-partnered NIL collective, drafting unique written and visual ideas for marketing student-athlete signees
  • Authored features and "write-ups" on new signees, supplying insight to familiarize donors with athletes being supported
  • Researched competing NIL collectives, boosting industry leadership in marketing and communications

Audience Engagement Senior Editor, Sportswriter

The Michigan Daily
02.2021 - 12.2023
  • Managed a team of six coordinators, leading to production of the publication's sports social media captions, graphics, and series (@theblockm Twitter, Facebook)
  • Grew Twitter platform in first semester with 3.44 million+ impressions, 800+ net followers (most in account history)
  • Reported on Michigan Athletics for student-run newspaper, leading to 48 published articles
  • Wrote midweek and every-game coverage as Softball Beat Writer, chronicling program’s 38th and final season under Title IX pioneer and all-time winningest coach Carol Hutchins
  • Engaged in production nights with editors, resulting in advancement of journalistic skills

Member

Michigan Marching Band
07.2021 - Current
  • Served as tenor saxophone player in 124-126th editions of band, implementing problem-solving skills and mentoring younger members in preparation for traditional and state-of-the-art shows in front of largest stadium crowd in America (107,000+)
  • Collaborated with other sections to entertain 800,000+ attendees and an average of 27.2 million viewers by marching in 135th Rose Parade and 110th Rose Bowl Game (2024)
  • Participated in recording sessions throughout each season, resulting in performance credit on HAIL (2024), the band’s 19th studio album
  • Soundtracked 3 Big Ten Championships and 2023 National Championship

Account Executive Managing Intern, Executive Trainer Intern

Warrior Marketing Agency/Detroit Marketing
06.2022 - 08.2022
  • Facilitated business-to-business retention/acquisitions for AT&T/DirecTV, strengthening its footprint of clients in Metro Detroit
  • Developed direct and in-person marketing skills, leading to an increased prowess for sales and problem solving skills

Education

Master's degree - Management (Focus: Brand Management And Strategy)

University of Michigan Stephen M. Ross School of Business
Ann Arbor, MI
05.2025

Bachelor of Arts - Sport Management (Concentration Path: Marketing)

University of Michigan School of Kinesiology
Ann Arbor, MI
05.2024

Skills

  • Social media strategy
  • Marketing campaign creation and execution
  • Familiarity with sports and entertainment market trends
  • Writer
  • Problem-solving
  • Experienced performer
  • Versatile musician
  • Inquisitive mindset
  • Continuous knowledge seeker

Other Projects

  • Proposed strategic initiatives for CleanKonnect NIL Education platform (2024)
  • Coordinated social media and marketing content for winning county board campaign (2020)

Affiliations

  • Michigan Sport Business Association Alum
  • Former Children of Yost (Michigan Hockey Student Section) Leadership
  • Pearl Jam Ambassador/Writer, liveon4legs.com Contributor
  • National Honor Society Alum

Timeline

Consultant

FUN Enterprises, Inc.
01.2025 - 05.2025

Dynamic Editorial Intern

Champions Circle
01.2024 - 05.2024

Account Executive Managing Intern, Executive Trainer Intern

Warrior Marketing Agency/Detroit Marketing
06.2022 - 08.2022

Member

Michigan Marching Band
07.2021 - Current

Audience Engagement Senior Editor, Sportswriter

The Michigan Daily
02.2021 - 12.2023

Master's degree - Management (Focus: Brand Management And Strategy)

University of Michigan Stephen M. Ross School of Business

Bachelor of Arts - Sport Management (Concentration Path: Marketing)

University of Michigan School of Kinesiology

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