Joseph Guinn

- Led the marketing team to increase business deliveries from 6,571 in FY22 to 7,739 in FY23.

- Develop and execute marketing strategies to generate large volume and truckload orders for businesses, increasing warehouse delivery sales from $7.5 million in FY22 to $11.2 million in FY23.

- Conduct weekly touchpoints with individual marketers, offering support, feedback, and training to enhance their performance.

- Analyze marketing data and trends using BI Reporting software and Google Sheets, informing decision-making and optimizing campaign effectiveness.

- Collaborate with the Regional Marketing Manager to develop and implement marketing programs to increase warehouse foot traffic and business deliveries.

- Led training efforts for the opening of 19 Costco Warehouse locations in the Texas Region, from hiring and training to day-of opening efforts, working directly with the Texas Regional Marketing Manager to ensure successful launches.

- Recognized for exceptional presentation skills, selected to train managers in Phoenix, AZ, and Denver, CO, on best practices for employee training.

- Co-created and facilitated over 40 Sales Training courses for Marketing Employees in the Texas Region, to assist employees in gaining confidence and meeting/exceeding Corporate Benchmark Goals.

- Conducted interactive classes utilizing role-play and Costco Sales Model techniques, incorporating print materials, PowerPoint presentations, audio/visual media, and interpersonal communication to enhance learning outcomes.

- Led the #1 building in the Texas region (2022) for Auto Renewal Activations, focusing on increasing membership base retention through year-long initiatives.

- Oversaw membership activities to meet and maintain Corporate Benchmark Standards, achieving significant results such as 61% New Member Executive, 27% New Member Credit Card, and 99% New Member Email sign-ups, totaling 5,982 sign-ups by the end of FY22.

- Initiated Sales Training courses for DFW region employees to enhance their skills and confidence in meeting benchmark goals, leveraging my certification as a Corporate Sales Trainer.

- Implemented a Marketing Program focused on targeting Executive Upgrades, Citibank Credit Cards, and Membership Auto-Renewal, successfully executing strategies that resulted in significant revenue growth.

- Managed a team of Membership, Refunds, and Marketing employees, ensuring the highest level of member satisfaction and adherence to Corporate Benchmark Standards.