Director, Field, North America
Joseph Horn
Restaurant Brands International, Popeyes Brand
Miami,FL
6
years of professional experience
Director of Field for North America with versatile background in field execution, P&L management, franchising, retail, QSR. People centric, enthusiastic personality with the ability to motivate others. Collaborative in style with a mission to incorporate and drive organizational vision and strategy.
Work History
Director, Field, North America
3 Years 10 Months- Self-Created role supporting Popeyes Brand for North America
- Drive strategic calendar planning to improve timing and execution of national rollouts of brand initiatives.
- Develop impactful and strategic partnerships with Marketing, Technology, Digital, Supply Chain, Development, and Operations Services to drive cross-functional restaurant level initiatives.
- Chair Field Execution group directing process development and operations services stage gate activities to improve brand initiative restaurant readiness.
- Invent Operations Partner and Franchise Business Partner councils to initiate ongoing two-way field and RSC communication.
- Create and apply new business analytics franchisee and field facing dashboard and reporting tool across 2,900 sites encompassing all business KPIs.
Director, Franchise Business Partner
1 Year 7 Months- Served as brand and company's point of contact for all items related to franchisees and market for operations, profitability, and development for 257 Popeyes locations throughout Northeast region.
- Exceeded 2022 national average in all guest experience indicators including Restaurant Evaluations (87.83% compliant), Complaint Ratios (8.7 complaints/10,000 transactions), and Speed of Service (71 seconds per transaction).
- Drove consistent 2022 EBIDTA among significant supply chain, labor, and cost of goods pressures by partnering with franchisees on profitability and their restaurants and business-level P&L.
- Increased marketing execution by 22% measured through field agent visits by supporting local marketing initiatives and partnering with operations and marketing partners.
- Collaborated with legal to drive franchise system improvement through exit of 6 underperforming franchisees.
- 2022 Popeyes Field Team "Dream Big" award recipient for RBI Core Value Meritocracy.
- Delivered historic net restaurant growth including 35 new restaurant openings in 2022.
Operations Partner
8 Months- Consulted with, advised, and provided support to franchisees regarding restaurant operations for long-term improvement.
- Developed effective professional relationships with franchise stakeholders that drove performance including 3 franchisees earning top 3 national ranking for Q1 2021 performance.
- Discussed data-driven, long-term goals with franchisee teams and above restaurant leaders about operational and service needs, and strategies to achieve results.
- Created, got buy-in for, and implemented root-cause action plans to correct critical brand standards and food safety issues.
- Helped analyze and speak to franchisee results and operational drivers/metrics.
Market Manager - Flagship
1 Year- Oversaw all corporate flagship locations for the eastern half of the United States including locations in Manhattan, NY; Washington, DC; Manassas, VA; and Orlando, FL.
- Opened 4 sites from October 2019 - February 2020 including hiring, training, and development of all staff.
- Achieved double the sales versus surrounding existing sites through new platform execution and restaurant concepts.
- Delivered shrink of 1.8% and turnover of 52% beating pro forma projections.
- Anticipated additional sales growth and spearheaded overhaul of store structure to deliver operational excellence.
- Strategized with local merchandising leaders and zone leaders to align flagship marketing with local marketing initiatives.
Field Consultant
2 Years 4 Months- District Manager in Northern NJ Market.
- Tested new 7Rewards app and offers partnering with Support Center Technology Team and vendor partners, drove implementation as Digital Subject Matter Expert.
- Targeted specific customer experience elements and retrained franchisees resulting in highest mystery shop scores in market.
- Influenced team to achieve increase private brand penetration to greater than 86% per store.
- Delivered 12% increase in top line sales growth from January- September 2019 through "Back-To-Basics," store standards and a more refined customer experience program.
Education
BS - Marketing
Timeline
Director, Field, North America
Restaurant Brands International, Popeyes Brand
01.2023 - CurrentRead More
Director, Franchise Business Partner
Restaurant Brands International, Popeyes Brand
06.2021 - 01.2023Read More
Operations Partner
Restaurant Brands International, Popeyes Brand
10.2020 - 06.2021Read More
Market Manager - Flagship
7-Eleven Inc.
10.2019 - 10.2020Read More
Field Consultant
7-Eleven Inc.
06.2017 - 10.2019Read More
Rowan University
BS from Marketing
Read More