Experienced marketing executive specializing in creating and promoting engaging, diverse content for global audiences. Deep understanding of over-the-top content (OTT), digital and physical production, and multilingual marketing. Over 9 years in the entertainment and streaming industry, worked with prestigious platforms and studios including Amazon Prime Video, Sony, Paramount, Lionsgate, and Universal. Successfully oversaw social and editorial marketing for movies and series, generating billions of impressions and achieving high brand engagement rates among English and Spanish speakers.
Hi, I’m
Joey UMAŃA
Writer - Marketing Executive
Los Angeles,CA
Summary
Overview
10
years of professional experience
Work History
ViX
Sr. Manager, Global Originals Digital Marketing
09.2022 - 09.2023
Job overview
- Company Overview: TelevisaUnivision
- Develop and execute comprehensive marketing strategies and campaigns that align with the US and international launches in SVOD and Theatrical
- Work with talent and their teams to collaborate on executing social and editorial content to promote originals and theatrical releases
- Create influencer strategy and content to leverage their following and areas of expertise to produce endemic content
- Create and manage the marketing budget, ensuring efficient allocation of resources and optimizing ROI
- Oversaw all digital & and social marketing campaigns for both theatrical and original streaming releases for Pantaya and Pantelion Films
- Build and execute overarching social and digital strategies for SVOD and theatrical releases
- Develop and maintain strong relationships with partners, agencies, and vendors to support production and deliveries
- Lead multiple client projects from ideations to final deliveries
- TelevisaUnivision
- Enhanced departmental performance by spearheading strategic initiatives.
- Led cross-functional teams to ensure project milestones were achieved.
Pantelion and Pantaya (A Lionsgate Company)
Director of Digital and Social
01.2020 - 09.2022
Job overview
- Led digital transformation initiatives, enhancing online engagement with innovative strategies.
- Developed digital marketing campaigns to increase brand visibility and customer reach.
- Boosted web traffic by implementing SEO best practices and content optimization.
- Managed digital advertising budgets for maximizing ROI and campaign effectiveness.
- Spearheaded social media strategies to expand audience interaction and brand loyalty.
- Enhanced digital presence, orchestrating cross-platform marketing efforts.
- Coordinated with cross-functional teams to ensure alignment on digital objectives.
Wondros
Digital Producer
01.2018 - 01.2019
Job overview
JPMS
Digital Project Manager
01.2018 - 01.2019
Job overview
Wayfarer Entertainment
Head of Social Media
01.2014 - 01.2015
Job overview
Education
USC School of Cinematic Arts Los Angeles, CA
Master of Fine Arts from Cinematic Arts: Film And TV Production
University Overview
American Film Institute Los Angeles, CA
Directing Fellow
University Overview
California State University, NorthridgeNorthridge, CA
Bachelor of Arts from Film And Video Production
University Overview
Yale School of Management New Haven, CT
Executive Education from Digital Marketing
University Overview
Skills
- Creative/Content Strategy
- Branding
- Physical Production
- Budgeting
- Cross-functional Team Leadership
- Social Media and Editorial
- Critical Thinking
- Microsoft Suite: Excel, PowerPoint, Word
- InEntertainment
- MM Budgeting/Scheduling
- Screenwriting/Copywriting
- Treatments/Coverage
- Decks/Presentations
- Wrike/WorkFront
- Teamwork/Airtable
- Content Strategy/Ideation
- SEO/Analytics
- Project management
- Strategic planning
Languages
French
Limited Working
Spanish
Native or Bilingual
Portfoilo
Portfoilo
Portfolio
https://lionsgate.app.box.com/s/5p7sacys9tp9eth8mu8900lk9kd2d4dt
Timeline
Sr. Manager, Global Originals Digital Marketing
ViX
09.2022 - 09.2023
Director of Digital and Social
Pantelion and Pantaya (A Lionsgate Company)
01.2020 - 09.2022
Digital Producer
Wondros
01.2018 - 01.2019
Digital Project Manager
JPMS
01.2018 - 01.2019
Head of Social Media
Wayfarer Entertainment
01.2014 - 01.2015
USC School of Cinematic Arts
Master of Fine Arts from Cinematic Arts: Film And TV Production
American Film Institute
Directing Fellow
California State University, Northridge
Bachelor of Arts from Film And Video Production
Yale School of Management
Executive Education from Digital Marketing
Similar Profiles
Gabriela Remirez de EstenozGabriela Remirez de Estenoz
Directora De Contenidos at ViXDirectora De Contenidos at ViX
H. M. ABDULLAH KHANH. M. ABDULLAH KHAN
Graphic Designer (Amazon Brand & Content Specialist) at Vix CommerceGraphic Designer (Amazon Brand & Content Specialist) at Vix Commerce
FELIPH TADEU DE CARVALHO THIERCH SILVAFELIPH TADEU DE CARVALHO THIERCH SILVA
Mecânico I at Vix LogísticaMecânico I at Vix Logística
Kaden NaiemKaden Naiem
Cashier at Quickly Clean Car Wash, Inc.Cashier at Quickly Clean Car Wash, Inc.