Joseph Jackson
Fayetteville,AR
Summary
Results-oriented marketing and communications specialist with four years of experience in writing, editing and managing content. Confident professional offering expertise in copywriting, strategic planning and project management. Hardworking and meticulous with adaptable nature and growth mindset.
Overview
4
4
years of professional experience
Work History
Content Marketing Specialist
J.B. Hunt
08.2022 - Current
- Strategically planned and executed internal communication plans for events, campaigns and program launches to increase awareness and drive engagement results.
- Worked with external vendors, executive leadership and stakeholders to develop content aligned with company branding and best practices.
- Created content for various channels and stakeholders, including executive leadership copy, video talking points, social media and intranet sites.
- Tracked key metrics and assembled reports to share insights on marketing campaigns and presented results to company leaders and stakeholders.
- Managed project timelines to effectively communicate campaign schedule, updates and deliverables with key stakeholders.
Marketing/PR Specialist
The Salvation Army Of Northwest Arkansas
08.2020 - 08.2022
- Created and executed marketing campaigns, analyzed trends and reported on campaign results.
- Maintained company's social media presence by posting messages, answering posts and monitoring responses.
- Collaborated with media to encourage organization coverage and promote brand mission and values.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Developed and managed content calendars for each platform to produce timely and purposeful messaging.
Director of Basketball Department
Overtime Heroics
07.2021 - 08.2022
- Oversaw, trained and developed writers and editors to optimize production and quality of work.
- Developed effective relationships, exemplified positive leadership and coordinated diverse initiatives and individuals toward growth objectives.
- Worked closely with organizational leadership to strategically align operational direction.
NBA Writer and Editor
Overtime Heroics
02.2020 - 07.2021
- Determined readiness of written pieces, made changes and approved final versions for publications.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with APA standards.
- Provided constructive editorial feedback to improve content and encourage writer growth.
Education
Bachelor of Arts - Public Relations
Arkansas Tech University
Russellville, AR05.2020
Bachelor of Arts - Psychology
Arkansas Tech University
Russellville, AR05.2020
Skills
- Project Management
- Corporate Communications
- Executive Communications
- Strategic Planning
- Analytics Monitoring and Evaluation
- Content Creation
- Social Media Management
- Adobe Creative Cloud
Timeline
Content Marketing Specialist
J.B. Hunt
08.2022 - Current
Director of Basketball Department
Overtime Heroics
07.2021 - 08.2022
Marketing/PR Specialist
The Salvation Army Of Northwest Arkansas
08.2020 - 08.2022
NBA Writer and Editor
Overtime Heroics
02.2020 - 07.2021
Bachelor of Arts - Public Relations
Arkansas Tech University
Bachelor of Arts - Psychology
Arkansas Tech University
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