Joseph Koza

• Sole point of contact for 25+ pay-per-click (PPC) clients.
• Manage strategy, planning, analysis, and operations for new and existing PPC accounts.
• Proficient in Google Ads.
• Experienced in Facebook Ads, LinkedIn Ads, and Microsoft Advertising (Bing).
• Worked closely with frontend and backend development teams on landing page design, development, tracking, and overall optimization.
• Highly reviewed and recommended by clients.

• Assist with planning and execution of events, seminars, etc.
• Set up tracking systems for marketing campaigns and online activities.
• Assist with production of artwork, media buying, etc.
• Track competitor advertising activity.
• Assist in creating company newsletter, promotional materials, etc.

• Responsible for lead generation and promotion in support of Hudson Tech's SMARTenergy OPS® platform.
• Collaborated with team members to help expand marketing channels.
• Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
• Took detailed notes of progress, processes and industry details to better understand marketing and company protocols.

• Completed on-time automotive part deliveries by choosing best and most efficient routes.
• Completed rush deliveries on tight timetables to satisfy customer needs.
• Responsible for inventorying of stock, preparing orders, and other aspects of customer service.

• Developed, wrote, and created a comprehensive energy savings worksheet.
• Researched and gathered marketing-related promotional material from other NYS local distribution companies.
• Researched similar programs, rebates, and incentives being offered by other NYS local distribution companies.
• Developed, wrote, and created a survey for customers who recently converted to natural gas.
• Determined customer proximity to natural gas mains through hands-on interaction with Sam Six's NRG software.

• Practiced safe, sanitary food handling for preparation and service to maximize pleasant dining experience.
• Set up dining room to promote welcoming environment and meet or exceed hospitality and service standards.
• Bussed and reset tables to keep dining room and work areas clean.
• Responsible for training new staff members.

• Performed market analysis and researched latest trends.
• Stayed updated with latest marketing concepts and techniques.
• Conducted consumer surveys and gathered data on purchasing habits for use in branding efforts.
• Proofread marketing collateral ahead of printing to eliminate errors.
• Handled social media accounts for company.