Joseph Krasowski
Wayne,PA
Summary
Highly accomplished omnichannel marketing leader with a measurable track record of driving impactful campaigns that generate exceptional results. Expertise in leveraging data-driven insights, cutting-edge technologies, and consumer behavior analysis to create cohesive and personalized experiences that engage and convert audiences throughout the customer journey.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Omnichannel Marketing Lead
The Penn Mutual Life Insurance Company
2016.07 - 2023.06
- Led cross-functional teams to plan and implement integrated marketing campaigns across various channels, including programmatic advertising, display advertising, paid and organic social media, email, website personalization, direct mail, and on- and offline events
- Worked collaboratively with more than 18,000 financial professionals to deliver effective and scalable marketing campaigns to help them grow their businesses
- Built and supported growing digital infrastructure by expanding and leveraging overall marketing stack to support marketing initiatives nationwide
- Developed and executed personalized omnichannel customer journeys to drive brand awareness, customer acquisition, and revenue growth
- Created and managed lead generation campaigns that outperformed both internal goals and industry benchmarks by more than 50% each quarter
- Key performance metrics included CPL, CPM and CPC
- Conducted market research and competitor analysis to identify opportunities and gain insights for targeted marketing initiatives
- Integrated data streams across previously disparate data sources to create streamlined customer experience and marketing attribution model
- Utilized data analytics to measure campaign performance, optimize marketing efforts, and drive continuous improvement
- Oversaw development of creative assets, messaging, and brand consistency across all marketing touchpoints
- Collaborated with sales teams to align marketing efforts with business goals and drive lead generation and conversion
- Managed vendor relationships and negotiated contracts to optimize resources and maximize marketing ROI
- Provided leadership and mentorship to marketing teams, fostering collaborative and results-driven work environment.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Proven ability to learn quickly and adapt to new situations
Sr. Manager, Marketing Communications
IQVIA
2013.04 - 2016.06
- Developed all sales support and marketing collateral
- Developed and implemented omnichannel marketing strategies to fill sales funnel
- Identified business growth opportunities and leveraged new marketing channels to increase brand awareness and customer acquisition
- Established closed-loop marketing programs and processes to better align sales and marketing
- Created data-driven marketing strategy to optimize performance and spend
- Expanded social media presence based on customer needs and engagement
- Leveraged Google Analytics to track ROI across all channels.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
Sr. Digital Strategist
DIA
2006.07 - 2013.04
- Worked collaboratively with diverse team to create and manage cross-organizational, integrated marketing strategies
- Launched and managed social media program to engage members and identify prospects for DIA membership, conferences and training programs and identify new topics/products of interest
- Developed and executed all on- and offline communications
- Reviewed and edited existing promotional materials for marketing effectiveness, cross-selling opportunities and adherence to brand guidelines
- Developed strategy and executed public relations program including corporate messaging, crisis communications, media training, and roundtables for Board President and Executive Director
- Developed global messaging for five regional offices (North America, Europe, China, Japan, and India)
- Managed SEO program resulting in 200% increase in organic web traffic over two-year period
- Initiated SEM program resulting in 50% increase in direct web traffic over one-year period
- Supported mobile marketing program, including development of five product-specific mobile applications
- Monitored website traffic using Google Analytics
- Developed promotional concepts, copy, and package designs based on analysis of marketing, sales and competitive data
- Developed content strategy for new website.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
Developmental Editor
Thomson Peterson's
2001.11 - 2006.05
- Managed editorial process for 25 print and online products
- Developed new story and product ideas
- Established project plans and timelines for print and multimedia products
- Hired authors to write and update new and existing titles
- Negotiated contracts
- Managed production editors and copy editors to ensure that editorial standards and deadlines were met
- Reviewed manuscripts to ensure adherence to editorial standards
- Performed competitive analyses and calculated P&Ls.
- Prepared, rewrote, and edited pieces to improve readability and impact.
Communications Specialist
Mental Health Association of Southeastern PA
1999.11 - 2001.10
- Wrote, edited, and managed two quarterly newsletters for healthcare stakeholders across Pennsylvania
- Wrote press releases and editorials for national newspapers
- Hired and supervised freelance authors, photographers, printers, and graphic designers.
Managing Editor
Clement Communications
1998.10 - 1999.10
- Managed three bi-weekly newsletters from topic development through production
- Monitored and edited work of freelance writers
- Worked closely with subscribers on reprint requests and copyright concerns.
Listings Editor
TVSM, INC
1995.08 - 1998.10
Education
B.A. - English Writing
La Salle University
1994
Skills
- Account-based Marketing
- Brand Development and Management
- Campaign Planning and Execution
- Canva
- Data Analytics and Insights
- Domo
- Email Marketing
- Excel
- Google Ad
- Google Analytics
- Lead Generation
- Marketing Automation and Integration
- PowerPoint
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Salesforce Ad Studio
- Salesforce Einstein Analytics
- Salesforce Interaction Studio
- Salesforce Marketing Cloud
- UX
- ZoomInfo
Certification
- Google Analytics
- Sitecore Advanced User
Timeline
Omnichannel Marketing Lead
The Penn Mutual Life Insurance Company
2016.07 - 2023.06
Sr. Manager, Marketing Communications
IQVIA
2013.04 - 2016.06
Sr. Digital Strategist
DIA
2006.07 - 2013.04
Developmental Editor
Thomson Peterson's
2001.11 - 2006.05
Communications Specialist
Mental Health Association of Southeastern PA
1999.11 - 2001.10
Managing Editor
Clement Communications
1998.10 - 1999.10
Listings Editor
TVSM, INC
1995.08 - 1998.10
B.A. - English Writing
La Salle University
- Google Analytics
- Sitecore Advanced User
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