JOSEPH LARSEN
Washburn
Summary
Results-driven business development leader with demonstrated record of achievement in Marketing & Advertising sales. Handles pipelines, team activities and program planning with proven expertise. Skilled in building rapport and driving competitive growth, market penetration and market share.
Overview
14
14
years of professional experience
Work History
Marketing & Community Relations
Cedar Rapids Community School District
11.2024 - Current
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Established partnerships with local businesses for cross-promotion opportunities and collaborative events.
- Spearheaded corporate social responsibility initiatives within the community relations framework to enhance brand reputation and foster goodwill.
- Implemented social media strategies to boost online engagement and increase followers.
- Built strong community relationships through organizing and participating in local events.
Account Executive
NRG Media
05.2024 - 11.2024
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
Business Development Manager
Spare Time Entertainment
08.2023 - 04.2024
- Grew and diversified company accounts, proactively identifying and capitalizing on emerging business opportunities
- Boosted brand recognition through curated social media content and effective influencer partnerships
Account Executive
KCRG - Gray Media
04.2022 - 08.2023
- Engaged potential clients with articulate conversational skills and strategic approach, leveraging company knowledge to build connections
- Boosted sales numbers by over 115 % to goal throughout all of 2023
Account Executive
Townsquare Media Dubuque
12.2020 - 02.2022
- Grew customer relationships and partnerships to meet or exceed revenue and profit goals
- Developed sales strategies and marketing plans to increase revenue
Assistant Store Manager
Men's Wearhouse
10.2017 - 11.2020
- Managed inventory effectively, completing regular cycle counts and maintaining loss prevention strategies
- Increased sales by overseeing successful promotional strategies and in-store events
Solutions Specialist
Verizon Wireless
12.2013 - 09.2017
- Achieved Verizon Elite Status by obtaining 120% to goal for 6 consecutive months in overall sales
- Partnered with sales in educating, selling and training customers on products and services
Assistant Store Manager
Furniture Row Companies
03.2011 - 10.2013
- Exceeded revenue targets through strategic promotional planning and merchandising strategies
- Inspired team members to drive performance, collaboration and teamwork
Education
Massage Therapy - Business, Entrepreneurship and Customer Service
Capri College
Cedar Rapids, IA08.2006
Skills
- Promotional planning
- Strategic Partnerships
- Relationship Development
- Business Development
- Customer Service
- Sales Presentations
- CRM Platforms
- Account Management
- Performance Goals
- New business development
- Sales and Marketing
- Marketing Campaign Strategy
Timeline
Marketing & Community Relations
Cedar Rapids Community School District
11.2024 - Current
Account Executive
NRG Media
05.2024 - 11.2024
Business Development Manager
Spare Time Entertainment
08.2023 - 04.2024
Account Executive
KCRG - Gray Media
04.2022 - 08.2023
Account Executive
Townsquare Media Dubuque
12.2020 - 02.2022
Assistant Store Manager
Men's Wearhouse
10.2017 - 11.2020
Solutions Specialist
Verizon Wireless
12.2013 - 09.2017
Assistant Store Manager
Furniture Row Companies
03.2011 - 10.2013
Massage Therapy - Business, Entrepreneurship and Customer Service
Capri College