Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Joseph Mascio Jr

Woodbine

Summary

Dynamic digital marketing professional with a proven track record at ICarryUSA, excelling in content creation and social media management. Skilled in video editing and engagement monitoring, drives audience growth and optimizes brand visibility through innovative strategies, and fosters strong relationships within the industry.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Co-Founder / Digital Marketing & Content Director

ICarryUSA
08.2024 - Current
  • Lead digital marketing strategy, content creation, and social media management for ICarryUSA, a firearms education and tactical lifestyle brand.
  • Produce, film, and edit all video content for YouTube and social platforms, contributing to over 100,000 views and steady audience growth.
  • Manage brand development, SEO, and performance analytics to optimize engagement and online visibility.
  • Collaborate with military and industry professionals to create educational and tactical training content.
  • Oversee e-commerce operations, including merchandise design, Shopify management, and promotional campaigns.

Social Media Manager

Freelance
01.2014 - Current
  • Marketed national bands/artists, generating millions of streams and thousands of followers
  • Developed and executed tailored digital marketing strategies in collaboration with artists
  • Created and managed multi-platform campaigns, including social media and online ads
  • Conducted market research to identify target audiences and improve campaign effectiveness
  • Maintained consistent brand voice across social platforms
  • Produced engaging, high-quality content to boost audience engagement
  • Optimized posting schedules using analytics to maximize visibility
  • Grew loyal fanbases through consistent and targeted content delivery
  • Delivered 125K+ views, 1K+ subscribers, and 1M+ impressions for a client channel in under a year

Social Media Manager/Bassist

Misery & Misery Loves Company
01.2015 - 01.2023
  • Managed marketing strategies and communications with labels, booking agents, and managers
  • Oversaw social media channels, maintaining consistent and engaging content
  • Coordinated tour logistics, scheduling, and promotional efforts
  • Handled merchandise restocking and ensured smooth tour operations

Owner

Reflect Clothing
05.2011 - 11.2019
  • Managed day-to-day business operations.
  • Developed innovative design concepts for improved brand recognition and customer engagement.
  • Increased customer engagement by implementing innovative proximity marketing campaigns.
  • Increased revenue with creative marketing initiatives and promotional events.
  • Oversaw marketing communications, advertising and events.

Education

Bachelor of Science - Digital Marketing

Full Sail University
Winter Park, FL
09-2025

Skills

  • Social media management
  • Photo and video editing
  • Teamwork and collaboration
  • Content creation
  • Excellent multitasking
  • Advertising
  • Facebook, Instagram, Linkedin
  • Networking and relationship building
  • Visual design
  • Engagement monitoring
  • Content scheduling

Certification

Google Ads Certification

Timeline

Co-Founder / Digital Marketing & Content Director

ICarryUSA
08.2024 - Current

Social Media Manager/Bassist

Misery & Misery Loves Company
01.2015 - 01.2023

Social Media Manager

Freelance
01.2014 - Current

Owner

Reflect Clothing
05.2011 - 11.2019

Bachelor of Science - Digital Marketing

Full Sail University

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Joseph Mascio Jr