Joseph Mcclure

I was responsible for building and nurturing distribution and VAR/DMR channel relationships with key partners across the US and Canada, including Insight US/CA, CDW US/CA, Compugen, and Strataprime.

• Created and managed social media campaigns to increase brand engagement.
• Conducted market research to identify new opportunities and target markets.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Improved website visibility through development and implementation of SEO strategies.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.

I specialized in developing and expanding Google Workspace revenue through channel partners via sales training/enablement activities with a focus on K-12 and Higher Education markets.

• Articulated value proposition to assigned territory partners to maintain and increase share of partner business.
• Coordinated sales activities with partners and resellers to identify and close new business.
• Worked on leads generated by sales team to set up additional meetings.
• Drove and delivered sales leads to convert into new business.
• Cultivated and developed strategic partnerships to build assigned territory.
• Maximized coverage within defined regions to penetrate organizations to utilize products.

As a dedicated professional, my role encompassed assisting customers in their digital transformation journeys.

• Increased account sales by 25% through cold calls/account mapping and being onsite at resellers 3-5 days a week
• Communicated directly with customers and partners to build strong business networks and relationships.
• Established and maintained highly effective relationships with clients and industry partners to drive growth.
• Negotiated 4 contracts worth up to $2.8 million.

I assisted all commercial/SLED FED account managers in the Central US region by providing comprehensive support and expertise on all things VMware.

• Negotiated and closed long-term agreements with new clients in assigned territory.
• Taught consultative selling techniques to new and existing staff members to build expertise.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Implemented systems and procedures to increase sales.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Generated new business with marketing initiatives and strategic plans.
• Reached out to potential customers via telephone, email, and in-person inquiries.

I oversaw and nurtured strategic relationships with all VARs, DMRs, and Resellers (including CDW, PCM, PCNation, etc.) in the Central United States.

• Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
• Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.
• Increased market penetration by growing brand awareness.
• Efficiently resolved sales, service and account issues to maximize customer satisfaction.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
• Forecasted sales and established processes to achieve sales objectives and related metrics.

Negotiated profitable proposals with major companies, securing long-term accounts worth over $3 million annually.

• Coordinated full sales lifecycle from proposal development to closings and follow-up.
• Established profitable partnerships in Enterprise sector to grow corporate account base.
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Monitored service after sale and implemented quick and effective problem resolutions.
• Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.