Summary
Overview
Education
Websites
Timeline
Skills
Work History
Work Preference
Hi, I’m

Christina Luciano

Fairport,NY
Christina Luciano

Summary

Inspired Digital Marketing Consultant driving positive customer outcomes through building of powerful online presences. Considerate, well-spoken professional with excellent client engagement and business development skills.

Willing to learn more about: Website/Wordpress design, CRM software, App creation/maintenance, Meta Ads, Tiktok Ads.

Overview

5
years of professional experience

Education

Nazareth University
Pittsford

Bachelor of Science from Marketing, Visual Communication & Design
05.2021

University Overview

Student Athlete: Field Hockey

Marketing Club

Fairport High School
Fairport, NY

High School Diploma
06.2017

University Overview

Varsity Field Hockey Team

Websites

Timeline

Digital Marketing Consultant
Self Employed
05.2024 - Current
Google Ads Specialist
CGI Digital
08.2023 - 02.2024
Digital Marketing Specialist
CGI Digital
06.2021 - 08.2023
Project Empower Marketer Internship
Coffee Connections
01.2020 - 05.2020
Marketing Intern
iWorld Professionals
06.2019 - 08.2019
Nazareth University
Bachelor of Science from Marketing, Visual Communication & Design
Fairport High School
High School Diploma

Skills

  • Brand Strategy
  • Working As A Team
  • Digital Content Development
  • BirdEye
  • Yelp Business Management
  • Google My Business
  • Apple Maps
  • Google Ads
  • Google Tag Manager
  • Google Analytics, GA4 Properties

Work History

Self Employed

Digital Marketing Consultant
05.2024 - Current

Job overview

  • Support two local businesses with digital marketing strategies.
  • Improve website traffic and search rankings through targeted SEO tactics
  • Manage social media content on Instagram & Facebook, boosting brand awareness and engagement.
  • Design email campaigns in Klaviyo to increase customer interaction.
  • Streamline Google Ads management for faster, more efficient campaign launches.
  • Create platform-specific visuals in Canva to enhance social media engagement. Example: Posters, social media posts, reels.

CGI Digital

Google Ads Specialist
08.2023 - 02.2024

Job overview

  • Worked closely with the Paid Media Coordinators to execute and optimize marketing campaigns across Google Ads & YouTube ads
  • Assisted in the planning, implementation, & management of paid media strategies to drive traffic, engagement, & conversions for clients
  • Enhanced team productivity by streamlining processes & helping out with the teams book of businesses
  • Managed multiple accounts simultaneously by setting up, monitoring, & optimizing campaigns for various industries
  • Collaborated closely with the team to ensure marketing objectives were met through cohesive ad campaigns
  • Maximized conversion rate optimization by implementing landing page best practices to improve user experience

CGI Digital

Digital Marketing Specialist
06.2021 - 08.2023

Job overview

  • Helped 120+ clients with their accounts from all around U.S with their Google posts, SEO, reviews, tracking analytics, & insights
  • Boosted brand awareness by establishing a strong web & social media presence
  • Optimized social media channels & web pages to improve SEO & usability
  • Improved click-through rates, conversion, & other important KPIs with strategic approach
  • Developed backend-tracking URLs to measure campaign results & determine ROI
  • Improving their search ranking, & online reputation, attracting more customers to their business

Coffee Connections

Project Empower Marketer Internship
01.2020 - 05.2020

Job overview

  • Made posts for Coffee Connections social media, including promotions, & highlighting the women who worked there
  • Recreated website using Squarespace, color scheme, & different pictures
  • Worked on point of sale system online, tracking sales and trends
  • Helped make a plan with the marketing team on how to bring in more customers, including grouping menu items, & placing items in store strategically
  • Took photos of the coffee shop with a professional camera & talked to the women about why they work at Coffee Connections for their website to give the company meaning

iWorld Professionals

Marketing Intern
06.2019 - 08.2019

Job overview

  • Responsible for the development and presentation of an internal marketing pitch to iWorld Professionals executive management team
  • Gained experience working within the Bullhorn CRM database, such as maintenance, inputting formatted resumes/candidate information, etc
  • Posted on behalf of the company on LinkedIn & Google My Business Page
  • Gained experience with Google Analytics & LinkedIn Analytics

Work Preference

Work Type

Full TimeContract Work

Work Location

Remote

Important To Me

Career advancementWork-life balanceCompany CultureWork from home optionTeam Building / Company RetreatsPaid time off

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Christina Luciano